# Health & Safety Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:08:32.449213+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/government-public-services/health-safety-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does receiving a wireless emergency alert require signing up for a local service? The U.S. National Weather Service says Wireless Emergency Alerts can reach mobile devices without an app download or subscription. It distinguishes WEA from local telephone, text or email signup services, which provide complementary detail. Label a local registration as that service's signup; do not imply it activates WEA. [Source](https://www.weather.gov/wrn/wea) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-govnonprofitpolitical1-health-safety-services-1) Citation: Madgicx Research & Labs. Health & Safety Services. Does receiving a wireless emergency alert require signing up for a local service? The U.S. National Weather Service says Wireless Emergency Alerts can reach mobile devices without an app download or subscription. It distinguishes WEA from local telephone, text or email signup services, which provide complementary detail. Label a local registration as that service's signup; do not imply it activates WEA. Source: https://www.weather.gov/wrn/wea Answer: https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-govnonprofitpolitical1-health-safety-services-1 ### What device qualifier belongs in wireless-alert awareness copy? NWS guidance says a visitor can receive WEA with a capable phone and a participating wireless carrier. Devices support different WEA versions and features. Refer people to their carrier or device provider for capability checks; an awareness-page visit or local signup does not verify emergency-alert reception. [Source](https://www.weather.gov/wrn/wea) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-govnonprofitpolitical1-health-safety-services-2) Citation: Madgicx Research & Labs. Health & Safety Services. What device qualifier belongs in wireless-alert awareness copy? NWS guidance says a visitor can receive WEA with a capable phone and a participating wireless carrier. Devices support different WEA versions and features. Refer people to their carrier or device provider for capability checks; an awareness-page visit or local signup does not verify emergency-alert reception. Source: https://www.weather.gov/wrn/wea Answer: https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-govnonprofitpolitical1-health-safety-services-2 ### Can NOAA Weather Radio be described as another mobile text subscription? NWS describes NOAA Weather Radio All Hazards as continuous official weather and hazard broadcasts, provided as a public service. Reception requires a special radio or scanner capable of receiving its signal. Distinguish radio reception from a mobile signup so the outreach describes the equipment and channel actually needed. [Source](https://www.weather.gov/nwr/) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-govnonprofitpolitical1-health-safety-services-3) Citation: Madgicx Research & Labs. Health & Safety Services. Can NOAA Weather Radio be described as another mobile text subscription? NWS describes NOAA Weather Radio All Hazards as continuous official weather and hazard broadcasts, provided as a public service. Reception requires a special radio or scanner capable of receiving its signal. Distinguish radio reception from a mobile signup so the outreach describes the equipment and channel actually needed. Source: https://www.weather.gov/nwr/ Answer: https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-govnonprofitpolitical1-health-safety-services-3 ### Which action can an alert-information campaign reasonably count? NWS lists WEA, NOAA Weather Radio, broadcast alerts and local or state alerting methods as different notification channels. Its WEA guidance says the messages are free and do not count against texting limits. Measure a clearly named information or local-registration action; neither demonstrates that every future warning will be received. [Source](https://www.weather.gov/wrn/wea) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-govnonprofitpolitical1-health-safety-services-4) Citation: Madgicx Research & Labs. Health & Safety Services. Which action can an alert-information campaign reasonably count? NWS lists WEA, NOAA Weather Radio, broadcast alerts and local or state alerting methods as different notification channels. Its WEA guidance says the messages are free and do not count against texting limits. Measure a clearly named information or local-registration action; neither demonstrates that every future warning will be received. Source: https://www.weather.gov/wrn/wea Answer: https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-govnonprofitpolitical1-health-safety-services-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/government-public-services/health-safety-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-benchmark-status) Citation: Madgicx Research & Labs. Health & Safety Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/government-public-services/health-safety-services#benchmark Answer: https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/government-public-services/health-safety-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-download-research) Citation: Madgicx Research & Labs. Health & Safety Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/government-public-services/health-safety-services#reuse Answer: https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/government-public-services/health-safety-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-cite-research) Citation: Madgicx Research & Labs. Health & Safety Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/government-public-services/health-safety-services#reuse Answer: https://madgicx.com/labs/industries/government-public-services/health-safety-services#answer-cite-research