# Government & Public Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:08:32.449213+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/government-public-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Why can a passport application involve more than one payment? The US State Department's fee guidance separates the passport application fee from an acceptance-facility fee for applications where it applies, with different payment instructions. Describe the application route and the payee rather than presenting every charge as a single universal checkout price. [Source](https://travel.state.gov/content/travel/en/passports/how-apply/fees.html) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services#answer-r3-government-passport) Citation: Madgicx Research & Labs. Government & Public Services. Why can a passport application involve more than one payment? The US State Department's fee guidance separates the passport application fee from an acceptance-facility fee for applications where it applies, with different payment instructions. Describe the application route and the payee rather than presenting every charge as a single universal checkout price. Source: https://travel.state.gov/content/travel/en/passports/how-apply/fees.html Answer: https://madgicx.com/labs/industries/government-public-services#answer-r3-government-passport ### Is a benefit-finder result the same as an approved benefit? USAGov describes its finder as a way to identify benefits a person may qualify for and learn how to apply. Discovery is therefore a step before the relevant program's application and decision. A completed finder session should not be described as an award or a paid purchase. [Source](https://www.usa.gov/benefit-finder) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services#answer-r3-government-benefits) Citation: Madgicx Research & Labs. Government & Public Services. Is a benefit-finder result the same as an approved benefit? USAGov describes its finder as a way to identify benefits a person may qualify for and learn how to apply. Discovery is therefore a step before the relevant program's application and decision. A completed finder session should not be described as an award or a paid purchase. Source: https://www.usa.gov/benefit-finder Answer: https://madgicx.com/labs/industries/government-public-services#answer-r3-government-benefits ### Does purchasing postage mean a parcel has already been handed over for delivery? USPS explains postage as the price of sending an item and treats shipping or dropping off the prepared package as a separate step. Its instructions also distinguish handover options by package and postage type. Keep a postage purchase separate from carrier acceptance or completed delivery. [Source](https://www.usps.com/ship/packages.htm) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services#answer-r3-government-postage) Citation: Madgicx Research & Labs. Government & Public Services. Does purchasing postage mean a parcel has already been handed over for delivery? USPS explains postage as the price of sending an item and treats shipping or dropping off the prepared package as a separate step. Its instructions also distinguish handover options by package and postage type. Keep a postage purchase separate from carrier acceptance or completed delivery. Source: https://www.usps.com/ship/packages.htm Answer: https://madgicx.com/labs/industries/government-public-services#answer-r3-government-postage ### Why does the card or device used at journey exit matter? TfL instructs passengers to touch in and out with the same card or device, including when a phone and watch draw on the same underlying account. A bank account relationship alone does not make two devices the same journey identifier. Explain the fare action around that identity boundary. [Source](https://tfl.gov.uk/fares/pay-the-right-fare) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services#answer-r3-government-fares) Citation: Madgicx Research & Labs. Government & Public Services. Why does the card or device used at journey exit matter? TfL instructs passengers to touch in and out with the same card or device, including when a phone and watch draw on the same underlying account. A bank account relationship alone does not make two devices the same journey identifier. Explain the fare action around that identity boundary. Source: https://tfl.gov.uk/fares/pay-the-right-fare Answer: https://madgicx.com/labs/industries/government-public-services#answer-r3-government-fares ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/government-public-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services#answer-benchmark-status) Citation: Madgicx Research & Labs. Government & Public Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/government-public-services#benchmark Answer: https://madgicx.com/labs/industries/government-public-services#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/government-public-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services#answer-download-research) Citation: Madgicx Research & Labs. Government & Public Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/government-public-services#reuse Answer: https://madgicx.com/labs/industries/government-public-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/government-public-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/government-public-services#answer-cite-research) Citation: Madgicx Research & Labs. Government & Public Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/government-public-services#reuse Answer: https://madgicx.com/labs/industries/government-public-services#answer-cite-research