{
  "name": "Sports Betting Platforms",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "sports-betting-platforms",
  "kind": "subcategory",
  "parent_slug": "gambling-betting-services",
  "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "sports-betting-platforms",
    "parent_slug": "gambling-betting-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 15.0,
    "p25_aov_usd": 4.37,
    "p75_aov_usd": 41.41,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:08:28.124214+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Sports Betting Platforms account AOV: median $15.00; middle 50% $4.37–$41.41. Snapshot read 2026-10-11T14:08:28.124214+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-sports-betting-platforms-1",
      "question": "Can DraftKings' nationwide headline establish Sportsbook access in all 50 states?",
      "text": "DraftKings' article updated 22 July 2026 says its nationwide availability combines Sportsbook, Predictions and Free-to-Play Sports Contests. Its Sportsbook section separately requires physical presence in an allowed state and lists product-specific coverage. Keep the dated umbrella statement separate from Sportsbook wagering permission.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-1",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Can DraftKings' nationwide headline establish Sportsbook access in all 50 states? DraftKings' article updated 22 July 2026 says its nationwide availability combines Sportsbook, Predictions and Free-to-Play Sports Contests. Its Sportsbook section separately requires physical presence in an allowed state and lists product-specific coverage. Keep the dated umbrella statement separate from Sportsbook wagering permission.  Source: https://dknetwork.draftkings.com/2026/06/17/draftkings-is-now-available-nationwide-in-the-usa-read-more-inside/ Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-1",
      "source_url": "https://dknetwork.draftkings.com/2026/06/17/draftkings-is-now-available-nationwide-in-the-usa-read-more-inside/"
    },
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-sports-betting-platforms-2",
      "question": "Does DraftKings Sportsbook signup establish that a nonresident may wager from home?",
      "text": "DraftKings allows signup even where Sportsbook betting is unavailable, but requires physical presence in a permitted jurisdiction when betting, regardless of residency. Suggested measurement: distinguish registered users from customers whose current location permits the requested sportsbook activity.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-2",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Does DraftKings Sportsbook signup establish that a nonresident may wager from home? DraftKings allows signup even where Sportsbook betting is unavailable, but requires physical presence in a permitted jurisdiction when betting, regardless of residency. Suggested measurement: distinguish registered users from customers whose current location permits the requested sportsbook activity.  Source: https://support.draftkings.com/dk/en-us/can-i-sign-up-for-draftkings-even-if-i-m-not-a-resident-of-a-state-that?id=kb_article_view&sysparm_article=KB0010554 Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-2",
      "source_url": "https://support.draftkings.com/dk/en-us/can-i-sign-up-for-draftkings-even-if-i-m-not-a-resident-of-a-state-that?id=kb_article_view&sysparm_article=KB0010554"
    },
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-sports-betting-platforms-3",
      "question": "Does submitting a DraftKings Sportsbook account eliminate identity-verification friction?",
      "text": "DraftKings says all customers must be verified for identity and age. If third-party verification fails, documents may be required; timing varies by verification route. Suggested measurement: separate signup submission from verified-account approval, rather than promising every customer immediate access.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-3",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Does submitting a DraftKings Sportsbook account eliminate identity-verification friction? DraftKings says all customers must be verified for identity and age. If third-party verification fails, documents may be required; timing varies by verification route. Suggested measurement: separate signup submission from verified-account approval, rather than promising every customer immediate access.  Source: https://support.draftkings.com/dk/en-us/why-am-i-being-asked-to-verify-my-identity-us?id=kb_article_view&sysparm_article=KB0010467 Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-3",
      "source_url": "https://support.draftkings.com/dk/en-us/why-am-i-being-asked-to-verify-my-identity-us?id=kb_article_view&sysparm_article=KB0010467"
    },
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-sports-betting-platforms-4",
      "question": "Does DraftKings Sportsbook access imply every college-sports market is available?",
      "text": "DraftKings says specific college markets vary by state or jurisdiction. Restrictions can cover in-state teams, team props, player props or live player props. Suggested offer practice: identify the advertised market and location; a general account-access claim does not establish eligibility for every college wager.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-4",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Does DraftKings Sportsbook access imply every college-sports market is available? DraftKings says specific college markets vary by state or jurisdiction. Restrictions can cover in-state teams, team props, player props or live player props. Suggested offer practice: identify the advertised market and location; a general account-access claim does not establish eligibility for every college wager.  Source: https://support.draftkings.com/dk/en-us/can-i-bet-on-college-sports-with-draftkings-sportsbook?id=kb_article_view&sysparm_article=KB0010539 Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-4",
      "source_url": "https://support.draftkings.com/dk/en-us/can-i-bet-on-college-sports-with-draftkings-sportsbook?id=kb_article_view&sysparm_article=KB0010539"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Sports Betting Platforms?",
      "text": "The median account AOV for Sports Betting Platforms is $15.00 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-median-aov",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What is the average order value benchmark for Sports Betting Platforms? The median account AOV for Sports Betting Platforms is $15.00 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Sports Betting Platforms?",
      "text": "The middle 50% of account AOVs runs from $4.37 to $41.41 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-range",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What is the typical AOV range in Sports Betting Platforms? The middle 50% of account AOVs runs from $4.37 to $41.41 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $4.37 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $4.37 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $41.41 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $41.41 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Sports Betting Platforms classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers exact Sports Betting Platforms classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-download-research",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-cite-research",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#reuse"
    }
  ]
}