{ "name": "Online Casino Games", "edition_label": "October 2026", "edition_updated_at": "2026-10-11", "slug": "online-casino-games", "kind": "subcategory", "parent_slug": "gambling-betting-services", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games", "scope": "Category research. Verified account AOV aggregate supplied separately.", "directory_status": "deferred", "page_readiness": "published", "directory_notice": null, "benchmark": { "status": "verified_aggregate", "slug": "online-casino-games", "parent_slug": "gambling-betting-services", "cohort_scope": "exact_child", "median_aov_usd": 21.13, "p25_aov_usd": 7.3, "p75_aov_usd": 30.85, "metric_window": null, "scope_label": "Equal-weight account aggregate · Reporting period not supplied", "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.", "read_at": "2026-10-11T14:08:28.124214+00:00", "period_label": "Dated snapshot · underlying reporting period not supplied", "citation": "Madgicx Research & Labs. Online Casino Games account AOV: median $21.13; middle 50% $7.30–$30.85. Snapshot read 2026-10-11T14:08:28.124214+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark", "source": { "name": "Madgicx Research & Labs", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" } }, "metric_definitions": [], "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.", "brands": null, "answers": [ { "group": "In this category", "id": "answer-financelegalgambling1-online-casino-games-1", "question": "Does a familiar casino brand establish that its website is authorized in Michigan?", "text": "The MGCB lists licensed internet gaming and sports-betting websites separately and says only licensed operators may legally offer online gaming in Michigan. Its cease-and-desist list is not exhaustive. Suggested offer practice: verify the exact site and product against the regulator's current list rather than infer authorization from familiarity.", "context": "", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-financelegalgambling1-online-casino-games-1", "citation": "Madgicx Research & Labs. Online Casino Games. Does a familiar casino brand establish that its website is authorized in Michigan? The MGCB lists licensed internet gaming and sports-betting websites separately and says only licensed operators may legally offer online gaming in Michigan. Its cease-and-desist list is not exhaustive. Suggested offer practice: verify the exact site and product against the regulator's current list rather than infer authorization from familiarity. Source: https://www.michigan.gov/en/mgcb/Resources/Legal-vs-Illegal-Gaming Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-financelegalgambling1-online-casino-games-1", "source_url": "https://www.michigan.gov/en/mgcb/Resources/Legal-vs-Illegal-Gaming" }, { "group": "In this category", "id": "answer-financelegalgambling1-online-casino-games-2", "question": "Does a Michigan online-casino registration establish that age and identity checks passed?", "text": "Michigan's official Internet Gaming Rules, read in October 2026, require identity verification and restrict wagering accounts, deposits and wagering to people at least 21 who are not prohibited persons. The rule preserves an exception for accounts and deposits where only certain wagers are prohibited. Suggested measurement: distinguish submission, verified account and permitted activity.", "context": "", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-financelegalgambling1-online-casino-games-2", "citation": "Madgicx Research & Labs. Online Casino Games. Does a Michigan online-casino registration establish that age and identity checks passed? Michigan's official Internet Gaming Rules, read in October 2026, require identity verification and restrict wagering accounts, deposits and wagering to people at least 21 who are not prohibited persons. The rule preserves an exception for accounts and deposits where only certain wagers are prohibited. Suggested measurement: distinguish submission, verified account and permitted activity. Source: https://ars.apps.lara.state.mi.us/AdminCode/DownloadAdminCodeFile?FileName=R+432.601+to+R+432.676.pdf&ReturnHTML=True Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-financelegalgambling1-online-casino-games-2", "source_url": "https://ars.apps.lara.state.mi.us/AdminCode/DownloadAdminCodeFile?FileName=R+432.601+to+R+432.676.pdf&ReturnHTML=True" }, { "group": "In this category", "id": "answer-financelegalgambling1-online-casino-games-3", "question": "Does submitting Michigan's voluntary RGD application mean the exclusion is already active?", "text": "The MGCB says written confirmation of Responsible Gaming Database placement can take up to 45 days from submission. The chosen voluntary exclusion lasts one or five years and ends automatically. Suggested measurement: distinguish application submission from confirmed placement; a submitted form alone does not establish the account restriction is active.", "context": "", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-financelegalgambling1-online-casino-games-3", "citation": "Madgicx Research & Labs. Online Casino Games. Does submitting Michigan's voluntary RGD application mean the exclusion is already active? The MGCB says written confirmation of Responsible Gaming Database placement can take up to 45 days from submission. The chosen voluntary exclusion lasts one or five years and ends automatically. Suggested measurement: distinguish application submission from confirmed placement; a submitted form alone does not establish the account restriction is active. Source: https://www.michigan.gov/mgcb/resources/responsible-gaming/frequently-asked-questions Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-financelegalgambling1-online-casino-games-3", "source_url": "https://www.michigan.gov/mgcb/resources/responsible-gaming/frequently-asked-questions" }, { "group": "In this category", "id": "answer-financelegalgambling1-online-casino-games-4", "question": "Does a Michigan casino-only voluntary exclusion leave every other gaming product available?", "text": "The MGCB says licensed operators may apply RGD restrictions to affiliated properties or other gaming products. Operators offering both online casino and sports betting may use the longer selected exclusion period across both. Suggested offer practice: preserve those cross-product restrictions rather than imply an unrestricted alternative route.", "context": "", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-financelegalgambling1-online-casino-games-4", "citation": "Madgicx Research & Labs. Online Casino Games. Does a Michigan casino-only voluntary exclusion leave every other gaming product available? The MGCB says licensed operators may apply RGD restrictions to affiliated properties or other gaming products. Operators offering both online casino and sports betting may use the longer selected exclusion period across both. Suggested offer practice: preserve those cross-product restrictions rather than imply an unrestricted alternative route. Source: https://www.michigan.gov/mgcb/resources/responsible-gaming/frequently-asked-questions Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-financelegalgambling1-online-casino-games-4", "source_url": "https://www.michigan.gov/mgcb/resources/responsible-gaming/frequently-asked-questions" }, { "group": "Read the benchmark", "id": "answer-median-aov", "question": "What is the average order value benchmark for Online Casino Games?", "text": "The median account AOV for Online Casino Games is $21.13 USD. This is the middle account-level average order value in the benchmark.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-median-aov", "citation": "Madgicx Research & Labs. Online Casino Games. What is the average order value benchmark for Online Casino Games? The median account AOV for Online Casino Games is $21.13 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-median-aov", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Read the benchmark", "id": "answer-aov-range", "question": "What is the typical AOV range in Online Casino Games?", "text": "The middle 50% of account AOVs runs from $7.30 to $30.85 USD. This is the interquartile range, not the minimum and maximum.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-aov-range", "citation": "Madgicx Research & Labs. Online Casino Games. What is the typical AOV range in Online Casino Games? The middle 50% of account AOVs runs from $7.30 to $30.85 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-aov-range", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Read the benchmark", "id": "answer-lower-quartile-aov", "question": "What is the lower-quartile AOV?", "text": "The 25th-percentile account AOV is $7.30 USD. It marks the lower edge of the middle 50% of this distribution.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-lower-quartile-aov", "citation": "Madgicx Research & Labs. Online Casino Games. What is the lower-quartile AOV? The 25th-percentile account AOV is $7.30 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-lower-quartile-aov", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Read the benchmark", "id": "answer-upper-quartile-aov", "question": "What is the upper-quartile AOV?", "text": "The 75th-percentile account AOV is $30.85 USD. It marks the upper edge of the middle 50%, not a performance target.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-upper-quartile-aov", "citation": "Madgicx Research & Labs. Online Casino Games. What is the upper-quartile AOV? The 75th-percentile account AOV is $30.85 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-upper-quartile-aov", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Read the benchmark", "id": "answer-aov-calculation", "question": "How is account AOV calculated for this benchmark?", "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-aov-calculation", "citation": "Madgicx Research & Labs. Online Casino Games. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-aov-calculation", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Put it in context", "id": "answer-median-or-mean", "question": "Is this the mean AOV across all orders?", "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-median-or-mean", "citation": "Madgicx Research & Labs. Online Casino Games. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-median-or-mean", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Put it in context", "id": "answer-benchmark-period", "question": "What dates does this AOV benchmark cover?", "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-benchmark-period", "citation": "Madgicx Research & Labs. Online Casino Games. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-benchmark-period", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Put it in context", "id": "answer-benchmark-coverage", "question": "Which industry or subcategory does this benchmark cover?", "text": "This benchmark covers exact Online Casino Games classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-benchmark-coverage", "citation": "Madgicx Research & Labs. Online Casino Games. Which industry or subcategory does this benchmark cover? This benchmark covers exact Online Casino Games classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-benchmark-coverage", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Put it in context", "id": "answer-compare-aov", "question": "How can I compare my AOV with this benchmark?", "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-compare-aov", "citation": "Madgicx Research & Labs. Online Casino Games. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-compare-aov", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Put it in context", "id": "answer-aov-performance", "question": "Does an above-median AOV mean better advertising performance?", "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.", "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-aov-performance", "citation": "Madgicx Research & Labs. Online Casino Games. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-aov-performance", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#benchmark" }, { "group": "Use this research", "id": "answer-download-research", "question": "Can I download this industry research?", "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.", "context": "", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-download-research", "citation": "Madgicx Research & Labs. Online Casino Games. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-download-research", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#reuse" }, { "group": "Use this research", "id": "answer-cite-research", "question": "How should I cite a finding from this page?", "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.", "context": "", "url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-cite-research", "citation": "Madgicx Research & Labs. Online Casino Games. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#answer-cite-research", "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/online-casino-games#reuse" } ] }