# Lottery Scratch Card Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $17.22 - Middle 50%: $12.09 to $52.75 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:08:28.124214+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can a California Lottery digital campaign use an online ticket-checkout destination? California Lottery says tickets must be purchased at authorized California retailers; mail, online and app sales are prohibited, and digital-reseller purchases cannot win. Suggested measurement: treat digital information or retailer discovery as separate from a ticket sale. This is the California Lottery's stated purchase boundary. [Source](https://www.calottery.com/en/faqs) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-1) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. Can a California Lottery digital campaign use an online ticket-checkout destination? California Lottery says tickets must be purchased at authorized California retailers; mail, online and app sales are prohibited, and digital-reseller purchases cannot win. Suggested measurement: treat digital information or retailer discovery as separate from a ticket sale. This is the California Lottery's stated purchase boundary. Source: https://www.calottery.com/en/faqs Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-1 ### Does California Lottery purchase eligibility match 2nd Chance account eligibility? California Lottery identifies 18 as the legal-play age. A ticket purchaser need not be a California resident or US citizen, but must buy at a California retailer in California. Its 2nd Chance program requires an active account at the drawing, with account verification including age and a California address. Keep the common age floor and distinct address requirements explicit. [Source](https://www.calottery.com/en/faqs) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-2) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. Does California Lottery purchase eligibility match 2nd Chance account eligibility? California Lottery identifies 18 as the legal-play age. A ticket purchaser need not be a California resident or US citizen, but must buy at a California retailer in California. Its 2nd Chance program requires an active account at the drawing, with account verification including age and a California address. Keep the common age floor and distinct address requirements explicit. Source: https://www.calottery.com/en/faqs Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-2 ### Can a Scratchers overall-odds figure be described as the chance of a cash prize? California Lottery game 1749 lists overall odds of 1 in 2.32 and cash odds of 1 in 3.79, with a 12 October 2026 update. These are different game-specific measures. Neither describes the chance of its top prize or an individual's result; do not generalize them across Scratchers games. [Source](https://www.calottery.com/en/scratchers/$40/$1-million-california-cash-1749) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-3) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. Can a Scratchers overall-odds figure be described as the chance of a cash prize? California Lottery game 1749 lists overall odds of 1 in 2.32 and cash odds of 1 in 3.79, with a 12 October 2026 update. These are different game-specific measures. Neither describes the chance of its top prize or an individual's result; do not generalize them across Scratchers games. Source: https://www.calottery.com/en/scratchers/$40/$1-million-california-cash-1749 Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-3 ### Does a California Lottery ticket purchase establish a completed prize claim? California Lottery separates retail prizes up to $599 from claims of $600 or more through a District Office or mail, requiring the ticket and Claim Form. Prizes up to $1,000 are eligible for same-day district payment from 8 a.m. to 4:30 p.m. with unexpired government photo ID. Error-free headquarters claims have an estimated mailed-check wait of about four to six weeks after processing. [Source](https://www.calottery.com/en/faqs) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-4) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. Does a California Lottery ticket purchase establish a completed prize claim? California Lottery separates retail prizes up to $599 from claims of $600 or more through a District Office or mail, requiring the ticket and Claim Form. Prizes up to $1,000 are eligible for same-day district payment from 8 a.m. to 4:30 p.m. with unexpired government photo ID. Error-free headquarters claims have an estimated mailed-check wait of about four to six weeks after processing. Source: https://www.calottery.com/en/faqs Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-4 ### What is the average order value benchmark for Lottery Scratch Card Services? The median account AOV for Lottery Scratch Card Services is $17.22 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-median-aov) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. What is the average order value benchmark for Lottery Scratch Card Services? The median account AOV for Lottery Scratch Card Services is $17.22 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-median-aov ### What is the typical AOV range in Lottery Scratch Card Services? The middle 50% of account AOVs runs from $12.09 to $52.75 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-range) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. What is the typical AOV range in Lottery Scratch Card Services? The middle 50% of account AOVs runs from $12.09 to $52.75 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $12.09 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $12.09 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $52.75 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $52.75 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Lottery Scratch Card Services classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Lottery Scratch Card Services classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-compare-aov) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-performance) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-download-research) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-cite-research) Citation: Madgicx Research & Labs. Lottery Scratch Card Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-cite-research