{
  "name": "Packaged Food Products",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "packaged-food-products",
  "kind": "subcategory",
  "parent_slug": "food-beverage-products",
  "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "packaged-food-products",
    "parent_slug": "food-beverage-products",
    "cohort_scope": "exact_child",
    "median_aov_usd": 41.15,
    "p25_aov_usd": 15.78,
    "p75_aov_usd": 67.77,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:08:18.765886+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Packaged Food Products account AOV: median $41.15; middle 50% $15.78–$67.77. Snapshot read 2026-10-11T14:08:18.765886+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-cfj-packaged-food-products-1",
      "question": "Why must packaged-food creative preserve ingredient and allergen details?",
      "text": "FDA's food-allergy page describes ingredient labeling and additional allergen information for relevant packaged foods. A merchandising image can complement those details, but it cannot replace the applicable product label. Avoid turning a broad dietary preference into a claim that a product is safe for an individual buyer.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cfj-packaged-food-products-1",
      "citation": "Madgicx Research & Labs. Packaged Food Products. Why must packaged-food creative preserve ingredient and allergen details? FDA's food-allergy page describes ingredient labeling and additional allergen information for relevant packaged foods. A merchandising image can complement those details, but it cannot replace the applicable product label. Avoid turning a broad dietary preference into a claim that a product is safe for an individual buyer.  Source: https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/food-allergies Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cfj-packaged-food-products-1",
      "source_url": "https://www.fda.gov/food/nutrition-food-labeling-and-critical-foods/food-allergies"
    },
    {
      "group": "In this category",
      "id": "answer-cfj-packaged-food-products-2",
      "question": "How can two olive oils need different advertising demonstrations?",
      "text": "Graza describes Sizzle as a cooking oil and Drizzle as an oil for finishing rather than heating. A pan demonstration and a finishing drizzle therefore communicate different intended uses. Keep the promoted variant identifiable and analyze its own orders instead of treating all olive-oil purchases as the same product intent.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cfj-packaged-food-products-2",
      "citation": "Madgicx Research & Labs. Packaged Food Products. How can two olive oils need different advertising demonstrations? Graza describes Sizzle as a cooking oil and Drizzle as an oil for finishing rather than heating. A pan demonstration and a finishing drizzle therefore communicate different intended uses. Keep the promoted variant identifiable and analyze its own orders instead of treating all olive-oil purchases as the same product intent.  Source: https://www.graza.co/products/sizzle Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cfj-packaged-food-products-2",
      "source_url": "https://www.graza.co/products/sizzle"
    },
    {
      "group": "In this category",
      "id": "answer-cfj-packaged-food-products-3",
      "question": "What should an instant-meal demonstration disclose about preparation?",
      "text": "Huel's preparation guide calls for pack-specific water quantities, stirring, microwave steps and a rest period. A short creative can show the actual sequence rather than imply that the sealed pouch is ready to eat. Follow the chosen pack's instructions; the cited process is not universal across every Huel format.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cfj-packaged-food-products-3",
      "citation": "Madgicx Research & Labs. Packaged Food Products. What should an instant-meal demonstration disclose about preparation? Huel's preparation guide calls for pack-specific water quantities, stirring, microwave steps and a rest period. A short creative can show the actual sequence rather than imply that the sealed pouch is ready to eat. Follow the chosen pack's instructions; the cited process is not universal across every Huel format.  Source: https://huel.com/pages/how-to-make-huel-hot-savory Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cfj-packaged-food-products-3",
      "source_url": "https://huel.com/pages/how-to-make-huel-hot-savory"
    },
    {
      "group": "In this category",
      "id": "answer-cfj-packaged-food-products-4",
      "question": "Why are pack servings different from an order's AOV?",
      "text": "Annie's product page describes a shelf-stable macaroni mix with servings per container and distinguishes its packaged serving information. Those details describe one product's quantity and preparation context. They do not tell us how many packs a buyer orders, what else is in the basket or the account-level AOV in the saved aggregate.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cfj-packaged-food-products-4",
      "citation": "Madgicx Research & Labs. Packaged Food Products. Why are pack servings different from an order's AOV? Annie's product page describes a shelf-stable macaroni mix with servings per container and distinguishes its packaged serving information. Those details describe one product's quantity and preparation context. They do not tell us how many packs a buyer orders, what else is in the basket or the account-level AOV in the saved aggregate.  Source: https://www.annies.com/products/organic-classic-cheddar-mac-cheese Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cfj-packaged-food-products-4",
      "source_url": "https://www.annies.com/products/organic-classic-cheddar-mac-cheese"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Packaged Food Products?",
      "text": "The median account AOV for Packaged Food Products is $41.15 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-median-aov",
      "citation": "Madgicx Research & Labs. Packaged Food Products. What is the average order value benchmark for Packaged Food Products? The median account AOV for Packaged Food Products is $41.15 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Packaged Food Products?",
      "text": "The middle 50% of account AOVs runs from $15.78 to $67.77 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-aov-range",
      "citation": "Madgicx Research & Labs. Packaged Food Products. What is the typical AOV range in Packaged Food Products? The middle 50% of account AOVs runs from $15.78 to $67.77 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $15.78 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Packaged Food Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $15.78 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $67.77 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Packaged Food Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $67.77 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Packaged Food Products. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Packaged Food Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Packaged Food Products. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Packaged Food Products classifications under Food & Beverage Products. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Packaged Food Products. Which industry or subcategory does this benchmark cover? This benchmark covers exact Packaged Food Products classifications under Food & Beverage Products. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Packaged Food Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Packaged Food Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-download-research",
      "citation": "Madgicx Research & Labs. Packaged Food Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#reuse Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cite-research",
      "citation": "Madgicx Research & Labs. Packaged Food Products. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#reuse Answer: https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products/packaged-food-products#reuse"
    }
  ]
}