# Food & Beverage Products — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $47.96 - Middle 50%: $20.98 to $77.48 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-09-22T16:55:30.190622+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/food-beverage-products#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Coca-Cola](https://coca-cola.com/) — Soft drinks - [Pepsi](https://pepsi.com/) — Soft drinks - [Red Bull](https://redbull.com/) — Energy drinks - [Sprite](https://sprite.com/) — Soft drinks - [Gatorade](https://gatorade.com/) — Sports drinks - [Starbucks](https://starbucks.com/) — Coffee - [Nespresso](https://nespresso.com/) — Coffee - [Lavazza](https://lavazza.com/) — Coffee - [illy](https://illy.com/) — Coffee - [Danone](https://danone.com/) — Packaged foods - [Oatly](https://oatly.com/) — Plant-based drinks - [Alpro](https://alpro.com/) — Plant-based foods - [Nissin Foods](https://nissinfoods.com/) — Packaged foods - [MALK](https://malkorganics.com/) — Plant-based drinks - [Unilever](https://unilever.com/) — Packaged foods - [Liquid Death](https://liquiddeath.com/) — Water - [OLIPOP](https://drinkolipop.com/) — Soda - [Poppi](https://drinkpoppi.com/) — Soda - [McCormick & Company](https://mccormickcorporation.com/) — Packaged foods - [Fanta](https://fanta.com/) — Soft drinks - [Nestlé](https://nestle.com/) — Packaged foods - [Perrier](https://perrier.com/) — Sparkling water - [Vita Coco](https://vitacoco.com/) — Coconut water - [BODYARMOR](https://drinkbodyarmor.com/) — Sports drinks - [Dole](https://dole.com/) — Produce company - [Celsius](https://celsius.com/) — Energy drinks - [Fever-Tree](https://fever-tree.com/) — Beverages - [The Coca-Cola Company](https://coca-colacompany.com/) — Beverage company - [Athletic Brewing](https://athleticbrewing.com/) — Non-alcoholic beer - [Heineken](https://heineken.com/) — Beer - [Guinness](https://guinness.com/) — Beer - [Budweiser](https://budweiser.com/) — Beer - [Corona](https://coronausa.com/) — Beer - [Stella Artois](https://stellaartois.com/) — Beer - [Carlsberg](https://carlsberg.com/) — Beer - [Diageo](https://diageo.com/) — Spirits - [Johnnie Walker](https://johnniewalker.com/) — Spirits - [Topo Chico](https://topochico.com/) — Sparkling water - [Jameson](https://jamesonwhiskey.com/) — Spirits - [Bacardi](https://bacardi.com/) — Spirits - [Grey Goose](https://greygoose.com/) — Spirits - [Tito's](https://titosvodka.com/) — Spirits - [White Claw](https://whiteclaw.com/) — Hard seltzer - [High Noon](https://highnoonspirits.com/) — Hard seltzer - [Del Monte Foods](https://delmontefoods.com/) — Packaged foods - [Keurig Dr Pepper](https://keurigdrpepper.com/) — Beverage company - [AG1](https://drinkag1.com/) — Nutrition products - [Kellanova](https://kellanova.com/) — Packaged foods - [Quest Nutrition](https://questnutrition.com/) — Nutrition products - [RXBAR](https://rxbar.com/) — Snack bars - [KIND](https://kindsnacks.com/) — Snack bars - [Clif Bar](https://clifbar.com/) — Snack bars - [Nature Valley](https://naturevalley.com/) — Snack bars - [Larabar](https://larabar.com/) — Snack bars - [Graza](https://graza.co/) — Olive oil - [Bertolli](https://bertolli.com/) — Pantry products - [Conagra Brands](https://conagrabrands.com/) — Packaged foods - [PepsiCo](https://pepsico.com/) — Food and beverage company - [Momofuku Goods](https://shop.momofuku.com/) — Pantry products - [Hormel Foods](https://hormelfoods.com/) — Packaged foods - [Cholula](https://cholula.com/) — Condiments - [Tabasco](https://tabasco.com/) — Condiments - [Heinz](https://heinz.com/) — Condiments - [Hellmann's](https://hellmanns.com/) — Condiments - [Kikkoman](https://kikkomanusa.com/) — Sauces - [Barilla](https://barilla.com/) — Pasta - [De Cecco](https://dececco.com/) — Pasta - [Buitoni](https://buitoni.com/) — Pasta - [Ben & Jerry's](https://benjerry.com/) — Ice cream - [Häagen-Dazs](https://haagendazs.us/) — Ice cream - [Halo Top](https://halotop.com/) — Ice cream - [Jeni's](https://jenis.com/) — Ice cream - [Magnum](https://magnumicecream.com/) — Ice cream - [Oreo](https://oreo.com/) — Cookies - [Chips Ahoy!](https://chipsahoy.com/) — Cookies - [Ritz](https://ritzcrackers.com/) — Crackers - [Doritos](https://doritos.com/) — Snacks - [Lay's](https://lays.com/) — Snacks - [Cheetos](https://cheetos.com/) — Snacks - [Pringles](https://pringles.com/) — Snacks - [Takis](https://barcel-usa.com/) — Snacks - [Haribo](https://haribo.com/) — Confectionery - [Mars](https://mars.com/) — Confectionery - [Snickers](https://snickers.com/) — Confectionery - [Ocean Spray](https://oceanspray.com/) — Beverage company - [Hershey's](https://hersheyland.com/) — Confectionery - [Lindt](https://lindtusa.com/) — Chocolate - [Godiva](https://godiva.com/) — Chocolate - [Ghirardelli](https://ghirardelli.com/) — Chocolate - [Chiquita](https://chiquita.com/) — Produce company - [Ferrero Rocher](https://ferrerorocher.com/) — Chocolate - [Nutella](https://nutella.com/) — Spreads - [Jif](https://jif.com/) — Spreads - [Skippy](https://peanutbutter.com/) — Spreads - [Chobani](https://chobani.com/) — Dairy products - [siggi's](https://siggis.com/) — Dairy products - [Yoplait](https://yoplait.com/) — Dairy products - [Kraft Heinz](https://kraftheinzcompany.com/) — Packaged foods - [General Mills](https://generalmills.com/) — Packaged foods - [Kellogg's](https://kelloggs.com/) — Packaged foods No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### How should I read average basket value for food and beverage products? The account AOV median here is $47.96 USD, and the middle 50% is $20.98–$77.48. Read these as monetary order-value figures, not the number of products in a basket or the price of one food or beverage item. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-food-basket-value) Citation: Madgicx Research & Labs. Food & Beverage Products. How should I read average basket value for food and beverage products? The account AOV median here is $47.96 USD, and the middle 50% is $20.98–$77.48. Read these as monetary order-value figures, not the number of products in a basket or the price of one food or beverage item. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-food-basket-value ### Is this a first-order AOV benchmark for new food customers? The saved Food & Beverage Products aggregate is at account level. It does not separate first orders from returning-customer orders, so its median should not be described as new-customer AOV. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-food-first-order) Citation: Madgicx Research & Labs. Food & Beverage Products. Is this a first-order AOV benchmark for new food customers? The saved Food & Beverage Products aggregate is at account level. It does not separate first orders from returning-customer orders, so its median should not be described as new-customer AOV. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-food-first-order ### Does this page benchmark restaurant orders too? This edition covers Food & Beverage Products. Restaurant & Food Services is a separate industry in the research index. Product-category figures should not be presented as a restaurant-order benchmark. [Source](https://madgicx.com/labs/industries/food-beverage-products#method) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-food-products-or-restaurants) Citation: Madgicx Research & Labs. Food & Beverage Products. Does this page benchmark restaurant orders too? This edition covers Food & Beverage Products. Restaurant & Food Services is a separate industry in the research index. Product-category figures should not be presented as a restaurant-order benchmark. Source: https://madgicx.com/labs/industries/food-beverage-products#method Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-food-products-or-restaurants ### What is the average order value benchmark for Food & Beverage Products? The median account AOV for Food & Beverage Products is $47.96 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-median-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. What is the average order value benchmark for Food & Beverage Products? The median account AOV for Food & Beverage Products is $47.96 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-median-aov ### What is the typical AOV range in Food & Beverage Products? The middle 50% of account AOVs runs from $20.98 to $77.48 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-aov-range) Citation: Madgicx Research & Labs. Food & Beverage Products. What is the typical AOV range in Food & Beverage Products? The middle 50% of account AOVs runs from $20.98 to $77.48 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $20.98 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $20.98 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $77.48 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $77.48 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-aov-calculation) Citation: Madgicx Research & Labs. Food & Beverage Products. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-median-or-mean) Citation: Madgicx Research & Labs. Food & Beverage Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-period) Citation: Madgicx Research & Labs. Food & Beverage Products. What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Food & Beverage Products classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Food & Beverage Products. Which industry or subcategory does this benchmark cover? This benchmark covers Food & Beverage Products classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-compare-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-aov-performance) Citation: Madgicx Research & Labs. Food & Beverage Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/food-beverage-products#brands) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Food & Beverage Products. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/food-beverage-products#brands Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/food-beverage-products#method) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-brand-level-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/food-beverage-products#method Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/food-beverage-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-download-research) Citation: Madgicx Research & Labs. Food & Beverage Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/food-beverage-products#reuse Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/food-beverage-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-cite-research) Citation: Madgicx Research & Labs. Food & Beverage Products. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/food-beverage-products#reuse Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-cite-research