{
  "name": "Mobile Fitness Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "mobile-fitness-services",
  "kind": "subcategory",
  "parent_slug": "fitness-sports-services",
  "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "mobile-fitness-services",
    "parent_slug": "fitness-sports-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 48.35,
    "p25_aov_usd": 30.14,
    "p75_aov_usd": 72.2,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:08:10.186824+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Mobile Fitness Services account AOV: median $48.35; middle 50% $30.14–$72.20. Snapshot read 2026-10-11T14:08:10.186824+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-caf1-mobile-fitness-services-1",
      "question": "What should an at-home training inquiry include?",
      "text": "Ask where the session will happen and what equipment is already available. ACE recommends checking home equipment before adapting a session to that setting.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-caf1-mobile-fitness-services-1",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. What should an at-home training inquiry include? Ask where the session will happen and what equipment is already available. ACE recommends checking home equipment before adapting a session to that setting.  Source: https://www.acefitness.org/resources/pros/expert-articles/7504/tips-for-in-home-training/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-caf1-mobile-fitness-services-1",
      "source_url": "https://www.acefitness.org/resources/pros/expert-articles/7504/tips-for-in-home-training/"
    },
    {
      "group": "In this category",
      "id": "answer-caf1-mobile-fitness-services-2",
      "question": "Is mobile training always an in-person house call?",
      "text": "No. Describe whether the offer is a visit, live remote session or another clearly defined format. ACE’s in-home guidance addresses virtual sessions, so the format should never be assumed from the word mobile.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-caf1-mobile-fitness-services-2",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. Is mobile training always an in-person house call? No. Describe whether the offer is a visit, live remote session or another clearly defined format. ACE’s in-home guidance addresses virtual sessions, so the format should never be assumed from the word mobile.  Source: https://www.acefitness.org/resources/pros/expert-articles/7504/tips-for-in-home-training/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-caf1-mobile-fitness-services-2",
      "source_url": "https://www.acefitness.org/resources/pros/expert-articles/7504/tips-for-in-home-training/"
    },
    {
      "group": "In this category",
      "id": "answer-caf1-mobile-fitness-services-3",
      "question": "How should a trainer prepare a home session?",
      "text": "Check the usable space and equipment with the client and plan the session around that actual setting. ACE highlights both the exercise area and available home tools.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-caf1-mobile-fitness-services-3",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. How should a trainer prepare a home session? Check the usable space and equipment with the client and plan the session around that actual setting. ACE highlights both the exercise area and available home tools.  Source: https://www.acefitness.org/resources/pros/expert-articles/7504/tips-for-in-home-training/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-caf1-mobile-fitness-services-3",
      "source_url": "https://www.acefitness.org/resources/pros/expert-articles/7504/tips-for-in-home-training/"
    },
    {
      "group": "In this category",
      "id": "answer-caf1-mobile-fitness-services-4",
      "question": "What should the booking page say about live video?",
      "text": "If offered, say whether it is a live session or a recording and whether feedback is part of it. ACE distinguishes synchronous, asynchronous, one-way and two-way remote fitness formats.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-caf1-mobile-fitness-services-4",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. What should the booking page say about live video? If offered, say whether it is a live session or a recording and whether feedback is part of it. ACE distinguishes synchronous, asynchronous, one-way and two-way remote fitness formats.  Source: https://www.acefitness.org/resources/pros/expert-articles/7653/delivery-options-for-group-fitness/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-caf1-mobile-fitness-services-4",
      "source_url": "https://www.acefitness.org/resources/pros/expert-articles/7653/delivery-options-for-group-fitness/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Mobile Fitness Services?",
      "text": "The median account AOV for Mobile Fitness Services is $48.35 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. What is the average order value benchmark for Mobile Fitness Services? The median account AOV for Mobile Fitness Services is $48.35 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Mobile Fitness Services?",
      "text": "The middle 50% of account AOVs runs from $30.14 to $72.20 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. What is the typical AOV range in Mobile Fitness Services? The middle 50% of account AOVs runs from $30.14 to $72.20 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $30.14 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $30.14 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $72.20 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $72.20 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Mobile Fitness Services classifications under Fitness & Sports Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Mobile Fitness Services classifications under Fitness & Sports Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#reuse Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Mobile Fitness Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#reuse Answer: https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/fitness-sports-services/mobile-fitness-services#reuse"
    }
  ]
}