# Commercial Gym Memberships — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $25.83 - Middle 50%: $8.58 to $97.62 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:08:10.186824+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### What should a gym membership page make easy to find? Show the membership duration, included access, renewal path and cancellation instructions in plain language. HFA says an agreement record should specify rights, responsibilities, duration, renewal and cancellation. [Source](https://www.healthandfitness.org/are-your-gyms-contracts-in-shape/) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-caf1-commercial-gym-memberships-1) Citation: Madgicx Research & Labs. Commercial Gym Memberships. What should a gym membership page make easy to find? Show the membership duration, included access, renewal path and cancellation instructions in plain language. HFA says an agreement record should specify rights, responsibilities, duration, renewal and cancellation. Source: https://www.healthandfitness.org/are-your-gyms-contracts-in-shape/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-caf1-commercial-gym-memberships-1 ### Can a national article define my gym’s cancellation rules? No. HFA notes that club-contract requirements vary by state, so a gym should present its own current agreement and applicable instructions instead of borrowing a generic policy. [Source](https://www.healthandfitness.org/are-your-gyms-contracts-in-shape/) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-caf1-commercial-gym-memberships-2) Citation: Madgicx Research & Labs. Commercial Gym Memberships. Can a national article define my gym’s cancellation rules? No. HFA notes that club-contract requirements vary by state, so a gym should present its own current agreement and applicable instructions instead of borrowing a generic policy. Source: https://www.healthandfitness.org/are-your-gyms-contracts-in-shape/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-caf1-commercial-gym-memberships-2 ### Why keep the membership agreement available after sign-up? It lets members check the terms they actually accepted, including duration and how to renew or cancel. HFA recommends giving new members a copy for that practical reason. [Source](https://www.healthandfitness.org/are-your-gyms-contracts-in-shape/) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-caf1-commercial-gym-memberships-3) Citation: Madgicx Research & Labs. Commercial Gym Memberships. Why keep the membership agreement available after sign-up? It lets members check the terms they actually accepted, including duration and how to renew or cancel. HFA recommends giving new members a copy for that practical reason. Source: https://www.healthandfitness.org/are-your-gyms-contracts-in-shape/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-caf1-commercial-gym-memberships-3 ### What belongs in a trial-to-membership comparison? Show the actual trial terms and whether billing renews automatically after it. The FTC advises prospective gym members to check those conditions before sign-up; do not imply that every trial has the same rule. [Source](https://consumer.ftc.gov/consumer-alerts/2025/08/la-fitness-made-it-difficult-people-cancel-gym-memberships-ftc-says) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-caf1-commercial-gym-memberships-4) Citation: Madgicx Research & Labs. Commercial Gym Memberships. What belongs in a trial-to-membership comparison? Show the actual trial terms and whether billing renews automatically after it. The FTC advises prospective gym members to check those conditions before sign-up; do not imply that every trial has the same rule. Source: https://consumer.ftc.gov/consumer-alerts/2025/08/la-fitness-made-it-difficult-people-cancel-gym-memberships-ftc-says Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-caf1-commercial-gym-memberships-4 ### What is the average order value benchmark for Commercial Gym Memberships? The median account AOV for Commercial Gym Memberships is $25.83 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-median-aov) Citation: Madgicx Research & Labs. Commercial Gym Memberships. What is the average order value benchmark for Commercial Gym Memberships? The median account AOV for Commercial Gym Memberships is $25.83 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-median-aov ### What is the typical AOV range in Commercial Gym Memberships? The middle 50% of account AOVs runs from $8.58 to $97.62 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-aov-range) Citation: Madgicx Research & Labs. Commercial Gym Memberships. What is the typical AOV range in Commercial Gym Memberships? The middle 50% of account AOVs runs from $8.58 to $97.62 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $8.58 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Commercial Gym Memberships. What is the lower-quartile AOV? The 25th-percentile account AOV is $8.58 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $97.62 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Commercial Gym Memberships. What is the upper-quartile AOV? The 75th-percentile account AOV is $97.62 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-aov-calculation) Citation: Madgicx Research & Labs. Commercial Gym Memberships. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-median-or-mean) Citation: Madgicx Research & Labs. Commercial Gym Memberships. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-benchmark-period) Citation: Madgicx Research & Labs. Commercial Gym Memberships. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Commercial Gym Memberships classifications under Fitness & Sports Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Commercial Gym Memberships. Which industry or subcategory does this benchmark cover? This benchmark covers exact Commercial Gym Memberships classifications under Fitness & Sports Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-compare-aov) Citation: Madgicx Research & Labs. Commercial Gym Memberships. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-aov-performance) Citation: Madgicx Research & Labs. Commercial Gym Memberships. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#reuse) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-download-research) Citation: Madgicx Research & Labs. Commercial Gym Memberships. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#reuse Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#reuse) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-cite-research) Citation: Madgicx Research & Labs. Commercial Gym Memberships. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#reuse Answer: https://madgicx.com/labs/industries/fitness-sports-services/commercial-gym-memberships#answer-cite-research