# Fitness & Sports Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $64.02 - Middle 50%: $28.58 to $148.39 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:08:10.186824+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can a gym campaign promise the same club and guest access for every membership? Planet Fitness describes Classic around home-club access and Black Card with broader club and guest privileges. Match the offer to the actual tier and applicable location terms. A general gym membership message should not imply that every plan includes identical facilities, guest rights or network access. [Source](https://www.planetfitness.com/gym-memberships/) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-fitness-club-tier) Citation: Madgicx Research & Labs. Fitness & Sports Services. Can a gym campaign promise the same club and guest access for every membership? Planet Fitness describes Classic around home-club access and Black Card with broader club and guest privileges. Match the offer to the actual tier and applicable location terms. A general gym membership message should not imply that every plan includes identical facilities, guest rights or network access. Source: https://www.planetfitness.com/gym-memberships/ Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-fitness-club-tier ### Should a class-booking credit balance be reported as cash purchase value? ClassPass says credits book eligible offerings, have no cash or fixed value, and differ from gift cards. Its rollover rules also qualify which unused credits survive a billing cycle. Describe the membership and booked service separately; multiplying a credit balance by an invented cash value would create a measure the source does not provide. [Source](https://help.classpass.com/hc/en-us/articles/360002359832-What-are-credits) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-fitness-credit-cash) Citation: Madgicx Research & Labs. Fitness & Sports Services. Should a class-booking credit balance be reported as cash purchase value? ClassPass says credits book eligible offerings, have no cash or fixed value, and differ from gift cards. Its rollover rules also qualify which unused credits survive a billing cycle. Describe the membership and booked service separately; multiplying a credit balance by an invented cash value would create a measure the source does not provide. Source: https://help.classpass.com/hc/en-us/articles/360002359832-What-are-credits Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-fitness-credit-cash ### Why should reserved, attended and late-cancelled classes be distinct outcomes? ClassPass discloses applicable late-cancellation and missed-reservation fees in the booking experience and confirmation. A reservation, attendance and cancellation have different service meanings even when a charge occurs. Define each action in business reporting rather than treating every paid fee as a completed workout or a new membership purchase. [Source](https://help.classpass.com/hc/en-us/articles/207942743-What-is-the-reservation-cancellation-policy) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-fitness-cancel-attend) Citation: Madgicx Research & Labs. Fitness & Sports Services. Why should reserved, attended and late-cancelled classes be distinct outcomes? ClassPass discloses applicable late-cancellation and missed-reservation fees in the booking experience and confirmation. A reservation, attendance and cancellation have different service meanings even when a charge occurs. Define each action in business reporting rather than treating every paid fee as a completed workout or a new membership purchase. Source: https://help.classpass.com/hc/en-us/articles/207942743-What-is-the-reservation-cancellation-policy Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-fitness-cancel-attend ### Should youth sports and adult gym access share an undifferentiated destination? YMCA describes adult team sports and youth sports as distinct offerings and directs people to local programs. Make the participant age group, sport and local enrollment route clear. A broad facility page does not establish the same program, schedule or registration terms for every participant. [Source](https://www.ymca.org/what-we-do/healthy-living/sports-recreation) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-fitness-youth-adult) Citation: Madgicx Research & Labs. Fitness & Sports Services. Should youth sports and adult gym access share an undifferentiated destination? YMCA describes adult team sports and youth sports as distinct offerings and directs people to local programs. Make the participant age group, sport and local enrollment route clear. A broad facility page does not establish the same program, schedule or registration terms for every participant. Source: https://www.ymca.org/what-we-do/healthy-living/sports-recreation Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-fitness-youth-adult ### What is the average order value benchmark for Fitness & Sports Services? The median account AOV for Fitness & Sports Services is $64.02 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-median-aov) Citation: Madgicx Research & Labs. Fitness & Sports Services. What is the average order value benchmark for Fitness & Sports Services? The median account AOV for Fitness & Sports Services is $64.02 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-median-aov ### What is the typical AOV range in Fitness & Sports Services? The middle 50% of account AOVs runs from $28.58 to $148.39 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-aov-range) Citation: Madgicx Research & Labs. Fitness & Sports Services. What is the typical AOV range in Fitness & Sports Services? The middle 50% of account AOVs runs from $28.58 to $148.39 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $28.58 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Fitness & Sports Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $28.58 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $148.39 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Fitness & Sports Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $148.39 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Fitness & Sports Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Fitness & Sports Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Fitness & Sports Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Fitness & Sports Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Fitness & Sports Services. Which industry or subcategory does this benchmark cover? This benchmark covers Fitness & Sports Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-compare-aov) Citation: Madgicx Research & Labs. Fitness & Sports Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/fitness-sports-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-aov-performance) Citation: Madgicx Research & Labs. Fitness & Sports Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/fitness-sports-services#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/fitness-sports-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-download-research) Citation: Madgicx Research & Labs. Fitness & Sports Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/fitness-sports-services#reuse Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/fitness-sports-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services#answer-cite-research) Citation: Madgicx Research & Labs. Fitness & Sports Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/fitness-sports-services#reuse Answer: https://madgicx.com/labs/industries/fitness-sports-services#answer-cite-research