# Defi Blockchain Protocols — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:08:03.549255+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does connecting to Aave establish a supplied position? Aave's FAQ describes connecting a compatible wallet on the corresponding supported network before supplying assets. Wallet access and a supply transaction are different steps. Suggested measurement: count a connection separately from a confirmed supply, rather than treating both as funded protocol use. [Source](https://aave.com/faq) · [Answer permalink](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-financelegalgambling1-defi-blockchain-protocols-1) Citation: Madgicx Research & Labs. Defi Blockchain Protocols. Does connecting to Aave establish a supplied position? Aave's FAQ describes connecting a compatible wallet on the corresponding supported network before supplying assets. Wallet access and a supply transaction are different steps. Suggested measurement: count a connection separately from a confirmed supply, rather than treating both as funded protocol use. Source: https://aave.com/faq Answer: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-financelegalgambling1-defi-blockchain-protocols-1 ### Can an Aave access message imply every interaction is gas-free? Aave's FAQ distinguishes free signed messages, available for certain tokens and wallets, from onchain transactions that require network gas. Gas depends on network conditions and is non-refundable. A gas-free access claim would need to identify the particular action, token and wallet conditions. [Source](https://aave.com/faq) · [Answer permalink](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-financelegalgambling1-defi-blockchain-protocols-2) Citation: Madgicx Research & Labs. Defi Blockchain Protocols. Can an Aave access message imply every interaction is gas-free? Aave's FAQ distinguishes free signed messages, available for certain tokens and wallets, from onchain transactions that require network gas. Gas depends on network conditions and is non-refundable. A gas-free access claim would need to identify the particular action, token and wallet conditions. Source: https://aave.com/faq Answer: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-financelegalgambling1-defi-blockchain-protocols-2 ### Can an Aave withdrawal offer promise assets are always immediately available? Aave says withdrawal requires sufficient unborrowed liquidity. Its collateral-withdrawal explanation also says the funds cannot be actively used to borrow and the amount must not cause liquidation of borrow positions. These stated protocol constraints do not support an unrestricted instant-withdrawal promise. [Source](https://aave.com/faq) · [Answer permalink](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-financelegalgambling1-defi-blockchain-protocols-3) Citation: Madgicx Research & Labs. Defi Blockchain Protocols. Can an Aave withdrawal offer promise assets are always immediately available? Aave says withdrawal requires sufficient unborrowed liquidity. Its collateral-withdrawal explanation also says the funds cannot be actively used to borrow and the amount must not cause liquidation of borrow positions. These stated protocol constraints do not support an unrestricted instant-withdrawal promise. Source: https://aave.com/faq Answer: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-financelegalgambling1-defi-blockchain-protocols-3 ### Does an Aave supplied balance automatically establish borrowing eligibility? Aave describes borrowing capacity as dependent on collateral value, available liquidity, asset parameters and health factor. Its liquidation guide says a health factor below 1 can trigger liquidation and that no universally safe factor exists. Suggested measurement: separate supplied assets from an opened borrow; neither establishes investment suitability. [Source](https://aave.com/faq) · [Answer permalink](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-financelegalgambling1-defi-blockchain-protocols-4) Citation: Madgicx Research & Labs. Defi Blockchain Protocols. Does an Aave supplied balance automatically establish borrowing eligibility? Aave describes borrowing capacity as dependent on collateral value, available liquidity, asset parameters and health factor. Its liquidation guide says a health factor below 1 can trigger liquidation and that no universally safe factor exists. Suggested measurement: separate supplied assets from an opened borrow; neither establishes investment suitability. Source: https://aave.com/faq Answer: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-financelegalgambling1-defi-blockchain-protocols-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-benchmark-status) Citation: Madgicx Research & Labs. Defi Blockchain Protocols. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#reuse) · [Answer permalink](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-download-research) Citation: Madgicx Research & Labs. Defi Blockchain Protocols. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#reuse Answer: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#reuse) · [Answer permalink](https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-cite-research) Citation: Madgicx Research & Labs. Defi Blockchain Protocols. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#reuse Answer: https://madgicx.com/labs/industries/financial-services-fintech/defi-blockchain-protocols#answer-cite-research