{
  "name": "Financial Services & Fintech",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "financial-services-fintech",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/financial-services-fintech",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "financial-services-fintech",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 23.15,
    "p25_aov_usd": 0.64,
    "p75_aov_usd": 129.51,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:08:03.549255+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Financial Services & Fintech account AOV: median $23.15; middle 50% $0.64–$129.51. Snapshot read 2026-10-11T14:08:03.549255+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/financial-services-fintech#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-fintech-processed-service",
      "question": "Is the amount processed by a payment provider the value of its service purchase?",
      "text": "Stripe's pricing distinguishes payment processing from the charges for that service. The money paid by a merchant's customer and the processor's fee describe different amounts. Identify the provider's purchased service before interpreting a transaction value; gross payment volume is not automatically service revenue or the cohort's purchase AOV.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-fintech-processed-service",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. Is the amount processed by a payment provider the value of its service purchase? Stripe's pricing distinguishes payment processing from the charges for that service. The money paid by a merchant's customer and the processor's fee describe different amounts. Identify the provider's purchased service before interpreting a transaction value; gross payment volume is not automatically service revenue or the cohort's purchase AOV.  Source: https://stripe.com/pricing Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-fintech-processed-service",
      "source_url": "https://stripe.com/pricing"
    },
    {
      "group": "In this industry",
      "id": "answer-fintech-transfer-quote",
      "question": "What can change the fee in a money-transfer offer?",
      "text": "Wise says transfer costs depend on the amount sent, how the transfer is funded and the exchange rate. Use the buyer's actual route and quote rather than promoting one universal fee. The service cost and the money being sent are different values, so a transfer amount should not be substituted for provider purchase value.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-fintech-transfer-quote",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. What can change the fee in a money-transfer offer? Wise says transfer costs depend on the amount sent, how the transfer is funded and the exchange rate. Use the buyer's actual route and quote rather than promoting one universal fee. The service cost and the money being sent are different values, so a transfer amount should not be substituted for provider purchase value.  Source: https://wise.com/help/articles/2522717/fees-for-sending-money Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-fintech-transfer-quote",
      "source_url": "https://wise.com/help/articles/2522717/fees-for-sending-money"
    },
    {
      "group": "In this industry",
      "id": "answer-fintech-rate-condition",
      "question": "When does a quoted transfer rate differ from the rate applied later?",
      "text": "Wise distinguishes guaranteed-rate transfers that meet the receipt deadline from live-rate transfers converted when the money is received and processed. Show the quote's applicable rate condition. A live estimate can change; a general transfer ad should not promise that every buyer receives an unchanged rate or recipient amount.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-fintech-rate-condition",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. When does a quoted transfer rate differ from the rate applied later? Wise distinguishes guaranteed-rate transfers that meet the receipt deadline from live-rate transfers converted when the money is received and processed. Show the quote's applicable rate condition. A live estimate can change; a general transfer ad should not promise that every buyer receives an unchanged rate or recipient amount.  Source: https://wise.com/help/articles/2978018/how-do-live-rate-transfers-work Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-fintech-rate-condition",
      "source_url": "https://wise.com/help/articles/2978018/how-do-live-rate-transfers-work"
    },
    {
      "group": "In this industry",
      "id": "answer-fintech-link-payment",
      "question": "Does connecting an account establish that a payment or purchase occurred?",
      "text": "Plaid's Link documentation describes authorizing account-data access and obtaining additional permissions when needed. That connection is a permissions step, not evidence that money moved or a service fee was collected. Define the later paid action separately in the business funnel and avoid treating every linked account as a completed purchase.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-fintech-link-payment",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. Does connecting an account establish that a payment or purchase occurred? Plaid's Link documentation describes authorizing account-data access and obtaining additional permissions when needed. That connection is a permissions step, not evidence that money moved or a service fee was collected. Define the later paid action separately in the business funnel and avoid treating every linked account as a completed purchase.  Source: https://plaid.com/docs/link/oauth/ Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-fintech-link-payment",
      "source_url": "https://plaid.com/docs/link/oauth/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Financial Services & Fintech?",
      "text": "The median account AOV for Financial Services & Fintech is $23.15 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-median-aov",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. What is the average order value benchmark for Financial Services & Fintech? The median account AOV for Financial Services & Fintech is $23.15 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Financial Services & Fintech?",
      "text": "The middle 50% of account AOVs runs from $0.64 to $129.51 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-aov-range",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. What is the typical AOV range in Financial Services & Fintech? The middle 50% of account AOVs runs from $0.64 to $129.51 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $0.64 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. What is the lower-quartile AOV? The 25th-percentile account AOV is $0.64 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $129.51 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. What is the upper-quartile AOV? The 75th-percentile account AOV is $129.51 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Financial Services & Fintech classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. Which industry or subcategory does this benchmark cover? This benchmark covers Financial Services & Fintech classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/financial-services-fintech#benchmark Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-download-research",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/financial-services-fintech#reuse Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/financial-services-fintech#answer-cite-research",
      "citation": "Madgicx Research & Labs. Financial Services & Fintech. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/financial-services-fintech#reuse Answer: https://madgicx.com/labs/industries/financial-services-fintech#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/financial-services-fintech#reuse"
    }
  ]
}