{
  "name": "Smartphones & Mobile Devices",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "smartphones-mobile-devices",
  "kind": "subcategory",
  "parent_slug": "electronics-tech-devices",
  "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "smartphones-mobile-devices",
    "parent_slug": "electronics-tech-devices",
    "cohort_scope": "exact_child",
    "median_aov_usd": 273.71,
    "p25_aov_usd": 45.55,
    "p75_aov_usd": 734.99,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:07:43.571979+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices account AOV: median $273.71; middle 50% $45.55–$734.99. Snapshot read 2026-10-11T14:07:43.571979+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-ceh-smartphones-mobile-devices-1",
      "question": "How should a trade-in headline differ from an unconditional discount?",
      "text": "Apple’s trade-in page says credit depends on the device and condition, with credit processing tied to receipt and verification of the traded device. State the qualification and credit timing near the headline. Keep estimated credit, confirmed purchase value and later adjustments distinct instead of treating every advertised maximum as an immediate discount.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-1",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. How should a trade-in headline differ from an unconditional discount? Apple’s trade-in page says credit depends on the device and condition, with credit processing tied to receipt and verification of the traded device. State the qualification and credit timing near the headline. Keep estimated credit, confirmed purchase value and later adjustments distinct instead of treating every advertised maximum as an immediate discount.  Source: https://www.apple.com/shop/trade-in Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-1",
      "source_url": "https://www.apple.com/shop/trade-in"
    },
    {
      "group": "In this category",
      "id": "answer-ceh-smartphones-mobile-devices-2",
      "question": "Does an unlocked phone guarantee every carrier feature?",
      "text": "Samsung’s Canadian support article advises verifying carrier frequency bands and notes that features such as Wi-Fi Calling or particular 5G support can depend on the carrier and model. Keep model, region and intended carrier visible. Unlock status describes one aspect of the offer; it is not a guarantee of every network feature in every country.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-2",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. Does an unlocked phone guarantee every carrier feature? Samsung’s Canadian support article advises verifying carrier frequency bands and notes that features such as Wi-Fi Calling or particular 5G support can depend on the carrier and model. Keep model, region and intended carrier visible. Unlock status describes one aspect of the offer; it is not a guarantee of every network feature in every country.  Source: https://www.samsung.com/ca/support/mobile-devices/unlocked-samsung-galaxy-explained/ Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-2",
      "source_url": "https://www.samsung.com/ca/support/mobile-devices/unlocked-samsung-galaxy-explained/"
    },
    {
      "group": "In this category",
      "id": "answer-ceh-smartphones-mobile-devices-3",
      "question": "What should an eSIM offer tell a buyer before purchase?",
      "text": "Apple’s iPhone shopping help advises confirming that the carrier supports eSIM on the buyer’s cellular plan. Include an activation and plan-compatibility check beside the applicable handset offer. Device capability and the buyer’s carrier service are separate, so an eSIM image should not imply universal plan activation.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-3",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. What should an eSIM offer tell a buyer before purchase? Apple’s iPhone shopping help advises confirming that the carrier supports eSIM on the buyer’s cellular plan. Include an activation and plan-compatibility check beside the applicable handset offer. Device capability and the buyer’s carrier service are separate, so an eSIM image should not imply universal plan activation.  Source: https://www.apple.com/shop/help/iphone Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-3",
      "source_url": "https://www.apple.com/shop/help/iphone"
    },
    {
      "group": "In this category",
      "id": "answer-ceh-smartphones-mobile-devices-4",
      "question": "What does Google Refurbished establish about condition?",
      "text": "Google’s cited documentation says designated refurbished products are functional but may have minor cosmetic imperfections, and describes inspection when needed and a warranty for Google Store purchases. Name the specific refurbishment program rather than equating all used phones with it. Preserve condition and seller differences when comparing offers and their purchase-value mix.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-4",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. What does Google Refurbished establish about condition? Google’s cited documentation says designated refurbished products are functional but may have minor cosmetic imperfections, and describes inspection when needed and a warranty for Google Store purchases. Name the specific refurbishment program rather than equating all used phones with it. Preserve condition and seller differences when comparing offers and their purchase-value mix.  Source: https://support.google.com/product-documentation/answer/10296924?hl=en Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-4",
      "source_url": "https://support.google.com/product-documentation/answer/10296924?hl=en"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Smartphones & Mobile Devices?",
      "text": "The median account AOV for Smartphones & Mobile Devices is $273.71 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-median-aov",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. What is the average order value benchmark for Smartphones & Mobile Devices? The median account AOV for Smartphones & Mobile Devices is $273.71 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Smartphones & Mobile Devices?",
      "text": "The middle 50% of account AOVs runs from $45.55 to $734.99 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-range",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. What is the typical AOV range in Smartphones & Mobile Devices? The middle 50% of account AOVs runs from $45.55 to $734.99 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $45.55 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. What is the lower-quartile AOV? The 25th-percentile account AOV is $45.55 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $734.99 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. What is the upper-quartile AOV? The 75th-percentile account AOV is $734.99 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Smartphones & Mobile Devices classifications under Electronics & Tech Devices. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. Which industry or subcategory does this benchmark cover? This benchmark covers exact Smartphones & Mobile Devices classifications under Electronics & Tech Devices. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-download-research",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#reuse Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-cite-research",
      "citation": "Madgicx Research & Labs. Smartphones & Mobile Devices. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#reuse Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#reuse"
    }
  ]
}