# Computers & Laptops — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $385.85 - Middle 50%: $129.71 to $697.15 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:07:43.571979+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Why compare computer configurations rather than a model name alone? Apple’s Mac mini purchase page presents configurations with separately stated memory and storage amounts. Record the selected configuration and included peripherals in the offer. A change in the mix of configurations could change purchase value; it is not, by itself, evidence of better advertising efficiency. [Source](https://www.apple.com/shop/buy-mac/mac-mini) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-ceh-computers-laptops-1) Citation: Madgicx Research & Labs. Computers & Laptops. Why compare computer configurations rather than a model name alone? Apple’s Mac mini purchase page presents configurations with separately stated memory and storage amounts. Record the selected configuration and included peripherals in the offer. A change in the mix of configurations could change purchase value; it is not, by itself, evidence of better advertising efficiency. Source: https://www.apple.com/shop/buy-mac/mac-mini Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-ceh-computers-laptops-1 ### What should a DIY laptop offer disclose before checkout? Framework distinguishes pre-built laptops from DIY editions; its guide says DIY editions ship without an installed operating system and allow compatible memory or storage choices. State assembly expectations, operating-system inclusion and the chosen components. A base DIY price should not be presented as the same complete setup as a ready-to-use configuration. [Source](https://frame.work/blog/how-to-build-your-own-customizable-upgradeable-laptop) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-ceh-computers-laptops-2) Citation: Madgicx Research & Labs. Computers & Laptops. What should a DIY laptop offer disclose before checkout? Framework distinguishes pre-built laptops from DIY editions; its guide says DIY editions ship without an installed operating system and allow compatible memory or storage choices. State assembly expectations, operating-system inclusion and the chosen components. A base DIY price should not be presented as the same complete setup as a ready-to-use configuration. Source: https://frame.work/blog/how-to-build-your-own-customizable-upgradeable-laptop Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-ceh-computers-laptops-2 ### Does a USB-C socket establish docking compatibility? Dell’s docking guide says not every USB-C port supports video output and directs buyers to dock specifications for monitor, power and operating-system support. Match the dock to the laptop’s actual port capabilities. Use a compatibility check as part of the offer instead of implying that a matching connector shape guarantees every display setup. [Source](https://www.dell.com/support/kbdoc/en-sg/000124295/guide-to-dell-docking-stations) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-ceh-computers-laptops-3) Citation: Madgicx Research & Labs. Computers & Laptops. Does a USB-C socket establish docking compatibility? Dell’s docking guide says not every USB-C port supports video output and directs buyers to dock specifications for monitor, power and operating-system support. Match the dock to the laptop’s actual port capabilities. Use a compatibility check as part of the offer instead of implying that a matching connector shape guarantees every display setup. Source: https://www.dell.com/support/kbdoc/en-sg/000124295/guide-to-dell-docking-stations Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-ceh-computers-laptops-3 ### How should refurbished computers be segmented in research? Lenovo’s cited Certified Refurbished page describes original parts, a standard one-year PC warranty and condition grades, with availability limited by market. Keep refurbishment program, grade and region visible. Compare like configurations and condition where possible; a lower price or different warranty is not a measured change in conversion performance. [Source](https://www.lenovo.com/us/en/certified-refurbished/?msockid=2581cb4ebad468d8150fddd4bb41694a) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-ceh-computers-laptops-4) Citation: Madgicx Research & Labs. Computers & Laptops. How should refurbished computers be segmented in research? Lenovo’s cited Certified Refurbished page describes original parts, a standard one-year PC warranty and condition grades, with availability limited by market. Keep refurbishment program, grade and region visible. Compare like configurations and condition where possible; a lower price or different warranty is not a measured change in conversion performance. Source: https://www.lenovo.com/us/en/certified-refurbished/?msockid=2581cb4ebad468d8150fddd4bb41694a Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-ceh-computers-laptops-4 ### What is the average order value benchmark for Computers & Laptops? The median account AOV for Computers & Laptops is $385.85 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-median-aov) Citation: Madgicx Research & Labs. Computers & Laptops. What is the average order value benchmark for Computers & Laptops? The median account AOV for Computers & Laptops is $385.85 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-median-aov ### What is the typical AOV range in Computers & Laptops? The middle 50% of account AOVs runs from $129.71 to $697.15 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-aov-range) Citation: Madgicx Research & Labs. Computers & Laptops. What is the typical AOV range in Computers & Laptops? The middle 50% of account AOVs runs from $129.71 to $697.15 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $129.71 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Computers & Laptops. What is the lower-quartile AOV? The 25th-percentile account AOV is $129.71 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $697.15 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Computers & Laptops. What is the upper-quartile AOV? The 75th-percentile account AOV is $697.15 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-aov-calculation) Citation: Madgicx Research & Labs. Computers & Laptops. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-median-or-mean) Citation: Madgicx Research & Labs. Computers & Laptops. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-benchmark-period) Citation: Madgicx Research & Labs. Computers & Laptops. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Computers & Laptops classifications under Electronics & Tech Devices. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Computers & Laptops. Which industry or subcategory does this benchmark cover? This benchmark covers exact Computers & Laptops classifications under Electronics & Tech Devices. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-compare-aov) Citation: Madgicx Research & Labs. Computers & Laptops. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-aov-performance) Citation: Madgicx Research & Labs. Computers & Laptops. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#reuse) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-download-research) Citation: Madgicx Research & Labs. Computers & Laptops. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#reuse Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#reuse) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-cite-research) Citation: Madgicx Research & Labs. Computers & Laptops. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#reuse Answer: https://madgicx.com/labs/industries/electronics-tech-devices/computers-laptops#answer-cite-research