# Electronics & Tech Devices — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $58.36 - Middle 50%: $20.37 to $200.23 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-09-22T16:55:30.190622+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values in this industry. Each account value is purchase ROAS multiplied by cost per purchase in USD. Includes successful classifications at the industry root and its subcategories, including manual corrections, with positive spend, purchases, ROAS and cost per purchase. Accounts are counted once. Accounts receive equal weight. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is an aggregated advertising-data benchmark, not a census of all businesses. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Apple](https://apple.com/) — Consumer technology - [Samsung](https://samsung.com/) — Consumer technology - [Sony](https://sony.com/) — Electronics - [LG](https://lg.com/) — Electronics - [Panasonic](https://panasonic.com/) — Electronics - [Philips](https://philips.com/) — Electronics - [Xiaomi](https://mi.com/) — Consumer technology - [Huawei](https://huawei.com/) — Consumer technology - [Google Pixel](https://store.google.com/) — Smartphones - [OnePlus](https://oneplus.com/) — Smartphones - [OPPO](https://oppo.com/) — Smartphones - [vivo](https://vivo.com/) — Smartphones - [Motorola](https://motorola.com/) — Smartphones - [Nokia](https://nokia.com/) — Mobile technology - [Aqara](https://aqara.com/) — Smart devices - [Fairphone](https://fairphone.com/) — Smartphones - [ASUS](https://asus.com/) — Computers - [Acer](https://acer.com/) — Computers - [Dell](https://dell.com/) — Computers - [HP](https://hp.com/) — Computers - [Lenovo](https://lenovo.com/) — Computers - [Raspberry Pi](https://raspberrypi.com/) — Computers - [Framework](https://frame.work/) — Computers - [Razer](https://razer.com/) — Gaming hardware - [Alienware](https://www.dell.com/en-us/gaming/alienware/) — Gaming hardware - [MSI](https://msi.com/) — Gaming hardware - [Gigabyte](https://gigabyte.com/) — Computer hardware - [Corsair](https://corsair.com/) — Computer hardware - [NZXT](https://nzxt.com/) — Computer hardware - [Logitech](https://logitech.com/) — Computer accessories - [Elgato](https://elgato.com/) — Gaming accessories - [SteelSeries](https://steelseries.com/) — Gaming accessories - [HyperX](https://hyperx.com/) — Gaming accessories - [Keychron](https://keychron.com/) — Keyboards - [Ubiquiti](https://ui.com/) — Networking devices - [NVIDIA](https://nvidia.com/) — Semiconductors - [AMD](https://amd.com/) — Semiconductors - [Intel](https://intel.com/) — Semiconductors - [Qualcomm](https://qualcomm.com/) — Semiconductors - [MediaTek](https://mediatek.com/) — Semiconductors - [Arm](https://arm.com/) — Semiconductors - [TSMC](https://tsmc.com/) — Semiconductor manufacturing - [Texas Instruments](https://ti.com/) — Semiconductors - [Broadcom](https://broadcom.com/) — Semiconductors - [Micron](https://micron.com/) — Memory technology - [Western Digital](https://westerndigital.com/) — Data storage - [Seagate](https://seagate.com/) — Data storage - [SanDisk](https://sandisk.com/) — Data storage - [Kingston](https://kingston.com/) — Memory and storage - [Synology](https://synology.com/) — Data storage - [QNAP](https://qnap.com/) — Data storage - [Epson](https://epson.com/) — Imaging - [Nikon](https://nikon.com/) — Imaging - [Fujifilm](https://fujifilm.com/) — Imaging - [Leica](https://leica-camera.com/) — Imaging - [GoPro](https://gopro.com/) — Cameras - [DJI](https://dji.com/) — Drones and cameras - [Insta360](https://insta360.com/) — Cameras - [Hasselblad](https://hasselblad.com/) — Imaging - [Blackmagic Design](https://blackmagicdesign.com/) — Video technology - [Bose](https://bose.com/) — Audio - [Sonos](https://sonos.com/) — Audio - [JBL](https://jbl.com/) — Audio - [Bang & Olufsen](https://bang-olufsen.com/) — Audio - [Sennheiser](https://sennheiser.com/) — Audio - [Audio-Technica](https://audio-technica.com/) — Audio - [Shure](https://shure.com/) — Audio - [Anker](https://anker.com/) — Device accessories - [Devialet](https://devialet.com/) — Audio - [Arduino](https://arduino.cc/) — Development boards - [Belkin](https://belkin.com/) — Device accessories - [TP-Link](https://tp-link.com/) — Networking devices - [Netgear](https://netgear.com/) — Networking devices - [OtterBox](https://otterbox.com/) — Device accessories - [MikroTik](https://mikrotik.com/) — Networking devices - [Casetify](https://casetify.com/) — Device accessories - [PopSockets](https://popsockets.com/) — Device accessories - [Soundcore](https://soundcore.com/) — Audio - [Mophie](https://mophie.com/) — Power accessories - [Garmin](https://garmin.com/) — Wearables - [Fitbit](https://fitbit.com/) — Wearables - [Oura](https://ouraring.com/) — Wearables - [Polar](https://polar.com/) — Wearables - [Amazfit](https://amazfit.com/) — Wearables - [Suunto](https://suunto.com/) — Wearables - [Valve](https://valvesoftware.com/) — Gaming devices - [Nintendo](https://nintendo.com/) — Gaming devices - [PlayStation](https://playstation.com/) — Gaming devices - [Xbox](https://xbox.com/) — Gaming devices - [Jabra](https://jabra.com/) — Audio - [HTC Vive](https://vive.com/) — Virtual reality - [Pico](https://picoxr.com/) — Virtual reality - [Steam Deck](https://steamdeck.com/) — Gaming devices - [Amazon Kindle](https://amazon.com/) — E-readers - [Adafruit](https://adafruit.com/) — Electronics - [PINE64](https://pine64.org/) — Computing devices - [Dyson](https://dyson.com/) — Home technology - [iRobot](https://irobot.com/) — Robotics - [Ring](https://ring.com/) — Smart home - [Arlo](https://arlo.com/) — Smart home No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### How should a high-ticket electronics seller read the AOV distribution? The Electronics & Tech Devices median account AOV is $58.36; the middle 50% spans $20.37–$200.23. That distribution covers the broader category. Its upper quartile is not a separate benchmark for premium devices. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-high-ticket-electronics) Citation: Madgicx Research & Labs. Electronics & Tech Devices. How should a high-ticket electronics seller read the AOV distribution? The Electronics & Tech Devices median account AOV is $58.36; the middle 50% spans $20.37–$200.23. That distribution covers the broader category. Its upper quartile is not a separate benchmark for premium devices. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-high-ticket-electronics ### Does electronics AOV measure the selling price of one device? This benchmark measures account-level average order value, not device prices. It does not identify the products or quantities behind an order, so a phone, accessory or computer price cannot be inferred from the median. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-device-selling-price) Citation: Madgicx Research & Labs. Electronics & Tech Devices. Does electronics AOV measure the selling price of one device? This benchmark measures account-level average order value, not device prices. It does not identify the products or quantities behind an order, so a phone, accessory or computer price cannot be inferred from the median. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-device-selling-price ### Does this electronics AOV distinguish new and returning customers? The saved aggregate has no new-customer or repeat-customer split. Use it as the account AOV distribution for Electronics & Tech Devices, not as a first-order or repeat-purchase benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-electronics-repeat-customer) Citation: Madgicx Research & Labs. Electronics & Tech Devices. Does this electronics AOV distinguish new and returning customers? The saved aggregate has no new-customer or repeat-customer split. Use it as the account AOV distribution for Electronics & Tech Devices, not as a first-order or repeat-purchase benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-electronics-repeat-customer ### What is the average order value benchmark for Electronics & Tech Devices? The median account AOV for Electronics & Tech Devices is $58.36 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-median-aov) Citation: Madgicx Research & Labs. Electronics & Tech Devices. What is the average order value benchmark for Electronics & Tech Devices? The median account AOV for Electronics & Tech Devices is $58.36 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-median-aov ### What is the typical AOV range in Electronics & Tech Devices? The middle 50% of account AOVs runs from $20.37 to $200.23 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-aov-range) Citation: Madgicx Research & Labs. Electronics & Tech Devices. What is the typical AOV range in Electronics & Tech Devices? The middle 50% of account AOVs runs from $20.37 to $200.23 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $20.37 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Electronics & Tech Devices. What is the lower-quartile AOV? The 25th-percentile account AOV is $20.37 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $200.23 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Electronics & Tech Devices. What is the upper-quartile AOV? The 75th-percentile account AOV is $200.23 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-aov-calculation) Citation: Madgicx Research & Labs. Electronics & Tech Devices. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-median-or-mean) Citation: Madgicx Research & Labs. Electronics & Tech Devices. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-benchmark-period) Citation: Madgicx Research & Labs. Electronics & Tech Devices. What dates does this AOV benchmark cover? The snapshot was read on 22 September 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Electronics & Tech Devices classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Electronics & Tech Devices. Which industry or subcategory does this benchmark cover? This benchmark covers Electronics & Tech Devices classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-compare-aov) Citation: Madgicx Research & Labs. Electronics & Tech Devices. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-aov-performance) Citation: Madgicx Research & Labs. Electronics & Tech Devices. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 22 September 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/electronics-tech-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#brands) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Electronics & Tech Devices. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/electronics-tech-devices#brands Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#method) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-brand-level-aov) Citation: Madgicx Research & Labs. Electronics & Tech Devices. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/electronics-tech-devices#method Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#reuse) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-download-research) Citation: Madgicx Research & Labs. Electronics & Tech Devices. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/electronics-tech-devices#reuse Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/electronics-tech-devices#reuse) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices#answer-cite-research) Citation: Madgicx Research & Labs. Electronics & Tech Devices. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/electronics-tech-devices#reuse Answer: https://madgicx.com/labs/industries/electronics-tech-devices#answer-cite-research