{
  "name": "Vocational & Trade Training",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "vocational-trade-training",
  "kind": "subcategory",
  "parent_slug": "educational-services-training",
  "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "vocational-trade-training",
    "parent_slug": "educational-services-training",
    "cohort_scope": "exact_child",
    "median_aov_usd": 68.96,
    "p25_aov_usd": 35.86,
    "p75_aov_usd": 312.3,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:07:37.892057+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Vocational & Trade Training account AOV: median $68.96; middle 50% $35.86–$312.30. Snapshot read 2026-10-11T14:07:37.892057+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-cme-vocational-trade-training-1",
      "question": "When can a trade-training ad describe its offer as a registered apprenticeship?",
      "text": "The U.S. apprenticeship toolkit describes registered apprenticeship as structured on-the-job training combined with related technical instruction. A trade course is not automatically a registered apprenticeship. Verify the specific program's status before using that label for the advertised offer.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cme-vocational-trade-training-1",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. When can a trade-training ad describe its offer as a registered apprenticeship? The U.S. apprenticeship toolkit describes registered apprenticeship as structured on-the-job training combined with related technical instruction. A trade course is not automatically a registered apprenticeship. Verify the specific program's status before using that label for the advertised offer.  Source: https://www.apprenticeship.gov/sites/default/files/apprenticeship_toolkit.pdf Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cme-vocational-trade-training-1",
      "source_url": "https://www.apprenticeship.gov/sites/default/files/apprenticeship_toolkit.pdf"
    },
    {
      "group": "In this category",
      "id": "answer-cme-vocational-trade-training-2",
      "question": "What worksite-learning details belong in apprenticeship recruitment creative?",
      "text": "The toolkit describes apprentices building mapped occupational skills at a worksite with an experienced mentor. State the tasks to be practiced and how they are supervised in the advertised program. A classroom-hours headline alone does not describe that worksite component.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cme-vocational-trade-training-2",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. What worksite-learning details belong in apprenticeship recruitment creative? The toolkit describes apprentices building mapped occupational skills at a worksite with an experienced mentor. State the tasks to be practiced and how they are supervised in the advertised program. A classroom-hours headline alone does not describe that worksite component.  Source: https://www.apprenticeship.gov/sites/default/files/apprenticeship_toolkit.pdf Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cme-vocational-trade-training-2",
      "source_url": "https://www.apprenticeship.gov/sites/default/files/apprenticeship_toolkit.pdf"
    },
    {
      "group": "In this category",
      "id": "answer-cme-vocational-trade-training-3",
      "question": "How should an apprenticeship offer describe related technical instruction?",
      "text": "The toolkit says related instruction covers technical, workforce and academic competencies that complement worksite learning, and may be provided by a college, technical school, training school or employer. Identify the instruction and provider included in the advertised pathway, separately from its on-the-job component.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cme-vocational-trade-training-3",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. How should an apprenticeship offer describe related technical instruction? The toolkit says related instruction covers technical, workforce and academic competencies that complement worksite learning, and may be provided by a college, technical school, training school or employer. Identify the instruction and provider included in the advertised pathway, separately from its on-the-job component.  Source: https://www.apprenticeship.gov/sites/default/files/apprenticeship_toolkit.pdf Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cme-vocational-trade-training-3",
      "source_url": "https://www.apprenticeship.gov/sites/default/files/apprenticeship_toolkit.pdf"
    },
    {
      "group": "In this category",
      "id": "answer-cme-vocational-trade-training-4",
      "question": "What should a credential claim identify?",
      "text": "Name the issuing body, requirements and connection to the occupation. Registered apprenticeship can lead to a recognized credential, but a course certificate should not be described as one without verifying the actual program.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cme-vocational-trade-training-4",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. What should a credential claim identify? Name the issuing body, requirements and connection to the occupation. Registered apprenticeship can lead to a recognized credential, but a course certificate should not be described as one without verifying the actual program.  Source: https://www.apprenticeship.gov/educators/apprenticeship-for-young-people Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cme-vocational-trade-training-4",
      "source_url": "https://www.apprenticeship.gov/educators/apprenticeship-for-young-people"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Vocational & Trade Training?",
      "text": "The median account AOV for Vocational & Trade Training is $68.96 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-median-aov",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. What is the average order value benchmark for Vocational & Trade Training? The median account AOV for Vocational & Trade Training is $68.96 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Vocational & Trade Training?",
      "text": "The middle 50% of account AOVs runs from $35.86 to $312.30 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-aov-range",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. What is the typical AOV range in Vocational & Trade Training? The middle 50% of account AOVs runs from $35.86 to $312.30 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $35.86 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. What is the lower-quartile AOV? The 25th-percentile account AOV is $35.86 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $312.30 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. What is the upper-quartile AOV? The 75th-percentile account AOV is $312.30 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Vocational & Trade Training classifications under Educational Services & Training. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. Which industry or subcategory does this benchmark cover? This benchmark covers exact Vocational & Trade Training classifications under Educational Services & Training. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-download-research",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#reuse Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cite-research",
      "citation": "Madgicx Research & Labs. Vocational & Trade Training. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#reuse Answer: https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/educational-services-training/vocational-trade-training#reuse"
    }
  ]
}