{
  "name": "Advertising Platforms & Dsps",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "advertising-platforms-dsps",
  "kind": "subcategory",
  "parent_slug": "digital-marketing-advertising-platforms",
  "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "advertising-platforms-dsps",
    "parent_slug": "digital-marketing-advertising-platforms",
    "cohort_scope": "exact_child",
    "median_aov_usd": 47.05,
    "p25_aov_usd": 10.44,
    "p75_aov_usd": 89.44,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:07:30.734392+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps account AOV: median $47.05; middle 50% $10.44–$89.44. Snapshot read 2026-10-11T14:07:30.734392+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-cme-advertising-platforms-dsps-1",
      "question": "What work does a demand-side platform bring together?",
      "text": "Google's Display & Video 360 example combines campaign planning, audiences, creatives, inventory and insights. A buyer should compare the actual modules and inventory offered by each platform rather than assume identical access.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cme-advertising-platforms-dsps-1",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. What work does a demand-side platform bring together? Google's Display & Video 360 example combines campaign planning, audiences, creatives, inventory and insights. A buyer should compare the actual modules and inventory offered by each platform rather than assume identical access.  Source: https://support.google.com/displayvideo/answer/9059464?hl=en Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cme-advertising-platforms-dsps-1",
      "source_url": "https://support.google.com/displayvideo/answer/9059464?hl=en"
    },
    {
      "group": "In this category",
      "id": "answer-cme-advertising-platforms-dsps-2",
      "question": "Can a buyer see where ads are eligible to run?",
      "text": "Display & Video 360 documents inventory discovery and placement controls. Ask for the specific inventory sources and reporting available for the proposed campaign; platform availability varies.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cme-advertising-platforms-dsps-2",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. Can a buyer see where ads are eligible to run? Display & Video 360 documents inventory discovery and placement controls. Ask for the specific inventory sources and reporting available for the proposed campaign; platform availability varies.  Source: https://support.google.com/displayvideo/answer/9059464?hl=en Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cme-advertising-platforms-dsps-2",
      "source_url": "https://support.google.com/displayvideo/answer/9059464?hl=en"
    },
    {
      "group": "In this category",
      "id": "answer-cme-advertising-platforms-dsps-3",
      "question": "Is a media forecast a guaranteed outcome?",
      "text": "No. Display & Video 360 describes planning forecasts as estimates based on budget, inventory and duration. They are scenario inputs, not a promise of reach, conversions or return.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cme-advertising-platforms-dsps-3",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. Is a media forecast a guaranteed outcome? No. Display & Video 360 describes planning forecasts as estimates based on budget, inventory and duration. They are scenario inputs, not a promise of reach, conversions or return.  Source: https://support.google.com/displayvideo/answer/9245485?hl=en Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cme-advertising-platforms-dsps-3",
      "source_url": "https://support.google.com/displayvideo/answer/9245485?hl=en"
    },
    {
      "group": "In this category",
      "id": "answer-cme-advertising-platforms-dsps-4",
      "question": "What does an authorized-seller check cover?",
      "text": "The ads.txt and app-ads.txt standards let publishers identify authorized inventory sellers. Checking them can inform a supply-path review, but it does not certify creative quality or campaign performance.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cme-advertising-platforms-dsps-4",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. What does an authorized-seller check cover? The ads.txt and app-ads.txt standards let publishers identify authorized inventory sellers. Checking them can inform a supply-path review, but it does not certify creative quality or campaign performance.  Source: https://support.google.com/displayvideo/answer/7509551?hl=en Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cme-advertising-platforms-dsps-4",
      "source_url": "https://support.google.com/displayvideo/answer/7509551?hl=en"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Advertising Platforms & Dsps?",
      "text": "The median account AOV for Advertising Platforms & Dsps is $47.05 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-median-aov",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. What is the average order value benchmark for Advertising Platforms & Dsps? The median account AOV for Advertising Platforms & Dsps is $47.05 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Advertising Platforms & Dsps?",
      "text": "The middle 50% of account AOVs runs from $10.44 to $89.44 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-aov-range",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. What is the typical AOV range in Advertising Platforms & Dsps? The middle 50% of account AOVs runs from $10.44 to $89.44 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $10.44 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. What is the lower-quartile AOV? The 25th-percentile account AOV is $10.44 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $89.44 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. What is the upper-quartile AOV? The 75th-percentile account AOV is $89.44 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Advertising Platforms & Dsps classifications under Digital Marketing & Advertising Platforms. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. Which industry or subcategory does this benchmark cover? This benchmark covers exact Advertising Platforms & Dsps classifications under Digital Marketing & Advertising Platforms. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-download-research",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#reuse Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cite-research",
      "citation": "Madgicx Research & Labs. Advertising Platforms & Dsps. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#reuse Answer: https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/digital-marketing-advertising-platforms/advertising-platforms-dsps#reuse"
    }
  ]
}