# Relationship Focused Platforms — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $18.76 - Middle 50%: $9.22 to $38.82 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:07:25.498677+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### How can a platform show relationship intentions? Hinge's Match Note lets a member share a relationship intention or personal value before a new match starts talking. It is the member's own statement, not independent proof of a future outcome. [Source](https://help.hinge.co/hc/en-us/articles/38720312015123-What-is-Match-Note) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-deev1-relationship-focused-platforms-1) Citation: Madgicx Research & Labs. Relationship Focused Platforms. How can a platform show relationship intentions? Hinge's Match Note lets a member share a relationship intention or personal value before a new match starts talking. It is the member's own statement, not independent proof of a future outcome. Source: https://help.hinge.co/hc/en-us/articles/38720312015123-What-is-Match-Note Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-deev1-relationship-focused-platforms-1 ### What is a compatibility questionnaire used for? A 2022 eharmony Canada privacy policy described using Compatibility Quiz answers to build a profile for matching. That dated example describes a matching input, not a current global feature or proof of a relationship outcome. [Source](https://www.eharmony.com/static_cms/eharmony/static/Downloads/eharmony_Canada_Privacy_Policy_22_12_2022.pdf) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-deev1-relationship-focused-platforms-2) Citation: Madgicx Research & Labs. Relationship Focused Platforms. What is a compatibility questionnaire used for? A 2022 eharmony Canada privacy policy described using Compatibility Quiz answers to build a profile for matching. That dated example describes a matching input, not a current global feature or proof of a relationship outcome. Source: https://www.eharmony.com/static_cms/eharmony/static/Downloads/eharmony_Canada_Privacy_Policy_22_12_2022.pdf Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-deev1-relationship-focused-platforms-2 ### Do personalized recommendations replace user choice? Jdate says preferences guide recommendations but are not strict limits. Review the profiles and use the service's controls yourself. [Source](https://support.jdate.com/hc/en-us/articles/52976401115924-Why-am-I-seeing-people-outside-my-match-preferences) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-deev1-relationship-focused-platforms-3) Citation: Madgicx Research & Labs. Relationship Focused Platforms. Do personalized recommendations replace user choice? Jdate says preferences guide recommendations but are not strict limits. Review the profiles and use the service's controls yourself. Source: https://support.jdate.com/hc/en-us/articles/52976401115924-Why-am-I-seeing-people-outside-my-match-preferences Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-deev1-relationship-focused-platforms-3 ### How can a conversation begin on a prompt-based app? Hinge says a member can Like a particular photo or prompt and add a comment. That design creates a specific starting point for conversation, without guaranteeing a response. [Source](https://hinge.co/mission) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-deev1-relationship-focused-platforms-4) Citation: Madgicx Research & Labs. Relationship Focused Platforms. How can a conversation begin on a prompt-based app? Hinge says a member can Like a particular photo or prompt and add a comment. That design creates a specific starting point for conversation, without guaranteeing a response. Source: https://hinge.co/mission Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-deev1-relationship-focused-platforms-4 ### What is the average order value benchmark for Relationship Focused Platforms? The median account AOV for Relationship Focused Platforms is $18.76 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-median-aov) Citation: Madgicx Research & Labs. Relationship Focused Platforms. What is the average order value benchmark for Relationship Focused Platforms? The median account AOV for Relationship Focused Platforms is $18.76 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-median-aov ### What is the typical AOV range in Relationship Focused Platforms? The middle 50% of account AOVs runs from $9.22 to $38.82 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-aov-range) Citation: Madgicx Research & Labs. Relationship Focused Platforms. What is the typical AOV range in Relationship Focused Platforms? The middle 50% of account AOVs runs from $9.22 to $38.82 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $9.22 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Relationship Focused Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $9.22 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $38.82 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Relationship Focused Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $38.82 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-aov-calculation) Citation: Madgicx Research & Labs. Relationship Focused Platforms. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-median-or-mean) Citation: Madgicx Research & Labs. Relationship Focused Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-benchmark-period) Citation: Madgicx Research & Labs. Relationship Focused Platforms. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Relationship Focused Platforms classifications under Dating & Relationship Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Relationship Focused Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers exact Relationship Focused Platforms classifications under Dating & Relationship Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-compare-aov) Citation: Madgicx Research & Labs. Relationship Focused Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-aov-performance) Citation: Madgicx Research & Labs. Relationship Focused Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-download-research) Citation: Madgicx Research & Labs. Relationship Focused Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-cite-research) Citation: Madgicx Research & Labs. Relationship Focused Platforms. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/relationship-focused-platforms#answer-cite-research