# Premium Dating Services — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Account AOV aggregate

No publishable AOV benchmark.
- Status: unavailable_insufficient_cohort
- Scope: The exact category cohort does not support a publishable AOV aggregate.
- Status reviewed: 2026-10-11T14:07:25.498677+00:00
- Period: No publishable aggregate; underlying reporting period not supplied

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#benchmark)

Directory status: deferred. Final brand research and logo placement are pending.

## Research questions

### What does an app premium tier add?

Tinder's current help lists separate Plus, Gold and Platinum features, including Passport in Plus and seeing who Likes You in Gold. Compare the exact tier rather than the word premium.

[Source](https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-1)

Citation: Madgicx Research & Labs. Premium Dating Services. What does an app premium tier add? Tinder's current help lists separate Plus, Gold and Platinum features, including Passport in Plus and seeing who Likes You in Gold. Compare the exact tier rather than the word premium.  Source: https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-1

### Does priority placement promise a relationship?

No. Hinge describes priority for outgoing Likes in HingeX, a visibility feature. It does not establish a match, date or relationship outcome.

[Source](https://help.hinge.co/hc/en-us/articles/36311764345107-Subscriber-Experience) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-2)

Citation: Madgicx Research & Labs. Premium Dating Services. Does priority placement promise a relationship? No. Hinge describes priority for outgoing Likes in HingeX, a visibility feature. It does not establish a match, date or relationship outcome.  Source: https://help.hinge.co/hc/en-us/articles/36311764345107-Subscriber-Experience Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-2

### Is a high-touch matchmaker an app subscription?

It's Just Lunch describes a fee-based personal service with hand-selected dates and no public profile. Clarify whether the offer buys software features or human search and scheduling.

[Source](https://www.itsjustlunch.com/our-process) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-3)

Citation: Madgicx Research & Labs. Premium Dating Services. Is a high-touch matchmaker an app subscription? It's Just Lunch describes a fee-based personal service with hand-selected dates and no public profile. Clarify whether the offer buys software features or human search and scheduling.  Source: https://www.itsjustlunch.com/our-process Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-3

### What package boundaries should be checked?

Tawkify lists different client and Premier arrangements, including search-location and date-planning differences. Ask for the exact scope and terms of the quoted package.

[Source](https://tawkify.com/how-it-works) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-4)

Citation: Madgicx Research & Labs. Premium Dating Services. What package boundaries should be checked? Tawkify lists different client and Premier arrangements, including search-location and date-planning differences. Ask for the exact scope and terms of the quoted package.  Source: https://tawkify.com/how-it-works Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-4

### Is an AOV benchmark available for this category?

No publishable AOV benchmark is available.

The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.

[Source](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-benchmark-status)

Citation: Madgicx Research & Labs. Premium Dating Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-download-research)

Citation: Madgicx Research & Labs. Premium Dating Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-download-research

### How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-cite-research)

Citation: Madgicx Research & Labs. Premium Dating Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-cite-research