{
  "name": "Premium Dating Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "premium-dating-services",
  "kind": "subcategory",
  "parent_slug": "dating-relationship-services",
  "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "premium-dating-services",
    "parent_slug": "dating-relationship-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:07:25.498677+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Premium Dating Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:07:25.498677+00:00. https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-deev1-premium-dating-services-1",
      "question": "What does an app premium tier add?",
      "text": "Tinder's current help lists separate Plus, Gold and Platinum features, including Passport in Plus and seeing who Likes You in Gold. Compare the exact tier rather than the word premium.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-1",
      "citation": "Madgicx Research & Labs. Premium Dating Services. What does an app premium tier add? Tinder's current help lists separate Plus, Gold and Platinum features, including Passport in Plus and seeing who Likes You in Gold. Compare the exact tier rather than the word premium.  Source: https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-1",
      "source_url": "https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-premium-dating-services-2",
      "question": "Does priority placement promise a relationship?",
      "text": "No. Hinge describes priority for outgoing Likes in HingeX, a visibility feature. It does not establish a match, date or relationship outcome.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-2",
      "citation": "Madgicx Research & Labs. Premium Dating Services. Does priority placement promise a relationship? No. Hinge describes priority for outgoing Likes in HingeX, a visibility feature. It does not establish a match, date or relationship outcome.  Source: https://help.hinge.co/hc/en-us/articles/36311764345107-Subscriber-Experience Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-2",
      "source_url": "https://help.hinge.co/hc/en-us/articles/36311764345107-Subscriber-Experience"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-premium-dating-services-3",
      "question": "Is a high-touch matchmaker an app subscription?",
      "text": "It's Just Lunch describes a fee-based personal service with hand-selected dates and no public profile. Clarify whether the offer buys software features or human search and scheduling.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-3",
      "citation": "Madgicx Research & Labs. Premium Dating Services. Is a high-touch matchmaker an app subscription? It's Just Lunch describes a fee-based personal service with hand-selected dates and no public profile. Clarify whether the offer buys software features or human search and scheduling.  Source: https://www.itsjustlunch.com/our-process Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-3",
      "source_url": "https://www.itsjustlunch.com/our-process"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-premium-dating-services-4",
      "question": "What package boundaries should be checked?",
      "text": "Tawkify lists different client and Premier arrangements, including search-location and date-planning differences. Ask for the exact scope and terms of the quoted package.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-4",
      "citation": "Madgicx Research & Labs. Premium Dating Services. What package boundaries should be checked? Tawkify lists different client and Premier arrangements, including search-location and date-planning differences. Ask for the exact scope and terms of the quoted package.  Source: https://tawkify.com/how-it-works Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-4",
      "source_url": "https://tawkify.com/how-it-works"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Premium Dating Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Premium Dating Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Premium Dating Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse"
    }
  ]
}