# Mainstream Dating Apps — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $21.96 - Middle 50%: $14.32 to $37.21 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:07:25.498677+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### How can app discovery differ from a whole-profile swipe? Hinge says members Like a specific photo or prompt and may add a comment. Compare the conversation path of an app, not just the size of its profile feed. [Source](https://hinge.co/mission) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-deev1-mainstream-dating-apps-1) Citation: Madgicx Research & Labs. Mainstream Dating Apps. How can app discovery differ from a whole-profile swipe? Hinge says members Like a specific photo or prompt and may add a comment. Compare the conversation path of an app, not just the size of its profile feed. Source: https://hinge.co/mission Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-deev1-mainstream-dating-apps-1 ### What safety controls should be compared across apps? Bumble lists verification, in-app calls, sharing date details, blocking and reporting. Check which controls the app you choose actually offers and how to reach them. [Source](https://safety.bumble.com/en_US) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-deev1-mainstream-dating-apps-2) Citation: Madgicx Research & Labs. Mainstream Dating Apps. What safety controls should be compared across apps? Bumble lists verification, in-app calls, sharing date details, blocking and reporting. Check which controls the app you choose actually offers and how to reach them. Source: https://safety.bumble.com/en_US Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-deev1-mainstream-dating-apps-2 ### Are paid tiers the same across mainstream apps? No. Tinder alone distinguishes Plus, Gold and Platinum by included features. Read each platform's current plan details for your country before paying. [Source](https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-deev1-mainstream-dating-apps-3) Citation: Madgicx Research & Labs. Mainstream Dating Apps. Are paid tiers the same across mainstream apps? No. Tinder alone distinguishes Plus, Gold and Platinum by included features. Read each platform's current plan details for your country before paying. Source: https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-deev1-mainstream-dating-apps-3 ### Why keep an app conversation on-platform at first? The FTC describes romance scammers moving conversations off a dating service before asking for money. Keeping access to a platform's reporting controls can help you respond to suspicious behavior. [Source](https://consumer.ftc.gov/articles/what-know-about-romance-scams) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-deev1-mainstream-dating-apps-4) Citation: Madgicx Research & Labs. Mainstream Dating Apps. Why keep an app conversation on-platform at first? The FTC describes romance scammers moving conversations off a dating service before asking for money. Keeping access to a platform's reporting controls can help you respond to suspicious behavior. Source: https://consumer.ftc.gov/articles/what-know-about-romance-scams Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-deev1-mainstream-dating-apps-4 ### What is the average order value benchmark for Mainstream Dating Apps? The median account AOV for Mainstream Dating Apps is $21.96 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-median-aov) Citation: Madgicx Research & Labs. Mainstream Dating Apps. What is the average order value benchmark for Mainstream Dating Apps? The median account AOV for Mainstream Dating Apps is $21.96 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-median-aov ### What is the typical AOV range in Mainstream Dating Apps? The middle 50% of account AOVs runs from $14.32 to $37.21 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-aov-range) Citation: Madgicx Research & Labs. Mainstream Dating Apps. What is the typical AOV range in Mainstream Dating Apps? The middle 50% of account AOVs runs from $14.32 to $37.21 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $14.32 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Mainstream Dating Apps. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.32 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $37.21 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Mainstream Dating Apps. What is the upper-quartile AOV? The 75th-percentile account AOV is $37.21 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-aov-calculation) Citation: Madgicx Research & Labs. Mainstream Dating Apps. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-median-or-mean) Citation: Madgicx Research & Labs. Mainstream Dating Apps. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-benchmark-period) Citation: Madgicx Research & Labs. Mainstream Dating Apps. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Mainstream Dating Apps classifications under Dating & Relationship Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Mainstream Dating Apps. Which industry or subcategory does this benchmark cover? This benchmark covers exact Mainstream Dating Apps classifications under Dating & Relationship Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-compare-aov) Citation: Madgicx Research & Labs. Mainstream Dating Apps. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-aov-performance) Citation: Madgicx Research & Labs. Mainstream Dating Apps. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-download-research) Citation: Madgicx Research & Labs. Mainstream Dating Apps. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-cite-research) Citation: Madgicx Research & Labs. Mainstream Dating Apps. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/mainstream-dating-apps#answer-cite-research