{
  "name": "Dating Events & Activities",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "dating-events-activities",
  "kind": "subcategory",
  "parent_slug": "dating-relationship-services",
  "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "dating-events-activities",
    "parent_slug": "dating-relationship-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:07:25.498677+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Dating Events & Activities: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:07:25.498677+00:00. https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-deev1-dating-events-activities-1",
      "question": "What should a dating-event listing tell you before booking?",
      "text": "Check the format, date, location and route to the venue. Match UK's event help lists those details in its event pages; confirm the current listing and ticket terms before reserving.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-1",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. What should a dating-event listing tell you before booking? Check the format, date, location and route to the venue. Match UK's event help lists those details in its event pages; confirm the current listing and ticket terms before reserving.  Source: https://uk.match.com/faq/features-search-interactions/what-are-events/ Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-1",
      "source_url": "https://uk.match.com/faq/features-search-interactions/what-are-events/"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-dating-events-activities-2",
      "question": "Are dating events limited to speed dating?",
      "text": "No. Match UK lists dinners, cooking and photography lessons, walking tours and drinks events. Compare the actual activity and how much conversation it allows.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-2",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Are dating events limited to speed dating? No. Match UK lists dinners, cooking and photography lessons, walking tours and drinks events. Compare the actual activity and how much conversation it allows.  Source: https://uk.match.com/faq/features-search-interactions/what-are-events/ Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-2",
      "source_url": "https://uk.match.com/faq/features-search-interactions/what-are-events/"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-dating-events-activities-3",
      "question": "Can an activities club include virtual gatherings?",
      "text": "Yes. Events & Adventures describes virtual cooking, improv, comedy and social sessions as well as local activities. Check which format the specific event uses.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-3",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Can an activities club include virtual gatherings? Yes. Events & Adventures describes virtual cooking, improv, comedy and social sessions as well as local activities. Check which format the specific event uses.  Source: https://eventsandadventures.com/events/ Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-3",
      "source_url": "https://eventsandadventures.com/events/"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-dating-events-activities-4",
      "question": "Does joining an event mean joining a matchmaking service?",
      "text": "No. Events & Adventures describes group activities with a member RSVP. Ask whether the offer is for attendance or also includes a personal introduction.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-4",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Does joining an event mean joining a matchmaking service? No. Events & Adventures describes group activities with a member RSVP. Ask whether the offer is for attendance or also includes a personal introduction.  Source: https://eventsandadventures.com/events/ Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-4",
      "source_url": "https://eventsandadventures.com/events/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-download-research",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-cite-research",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#reuse"
    }
  ]
}