# Dating & Relationship Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $27.39 - Middle 50%: $8.95 to $38.45 - Status: verified_aggregate - Scope: Equal-weight account aggregate · Reporting period not supplied - Snapshot read: 2026-10-11T14:07:25.498677+00:00 - Period: Dated snapshot · underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Should a dating subscription ad list identical benefits for every plan? Tinder distinguishes Plus, Gold and Platinum and qualifies some inclusions by plan duration or testing. Match the campaign to the buyer's actual subscription details instead of copying an unqualified feature list. Paid access to particular features does not promise a match, date or relationship. [Source](https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-tier-inclusions) Citation: Madgicx Research & Labs. Dating & Relationship Services. Should a dating subscription ad list identical benefits for every plan? Tinder distinguishes Plus, Gold and Platinum and qualifies some inclusions by plan duration or testing. Match the campaign to the buyer's actual subscription details instead of copying an unqualified feature list. Paid access to particular features does not promise a match, date or relationship. Source: https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-tier-inclusions ### Is deleting a dating app the same action as ending paid access? Tinder says deleting the app does not cancel a subscription and directs users to a cancellation route based on how they purchased it. Explain billing and access terms in the offer, and separate app activity from subscription status in business reporting. A disappearance from the app alone does not establish that recurring charges ended. [Source](https://www.help.tinder.com/hc/en-us/articles/115003554466-Cancel-your-subscription) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-delete-cancel) Citation: Madgicx Research & Labs. Dating & Relationship Services. Is deleting a dating app the same action as ending paid access? Tinder says deleting the app does not cancel a subscription and directs users to a cancellation route based on how they purchased it. Explain billing and access terms in the offer, and separate app activity from subscription status in business reporting. A disappearance from the app alone does not establish that recurring charges ended. Source: https://www.help.tinder.com/hc/en-us/articles/115003554466-Cancel-your-subscription Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-delete-cancel ### What should verification messaging say about photo checks and ID checks? Bumble describes photo verification as comparing a selfie with profile photos, while ID verification checks an identity document and selfie for age and identity. Name the check being described rather than treating all badges as identical. These workflows do not establish that every interaction is safe or that a relationship outcome is guaranteed. [Source](https://bumble.com/en/help/how-can-i-verify-my-profile) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-verification-meaning) Citation: Madgicx Research & Labs. Dating & Relationship Services. What should verification messaging say about photo checks and ID checks? Bumble describes photo verification as comparing a selfie with profile photos, while ID verification checks an identity document and selfie for age and identity. Name the check being described rather than treating all badges as identical. These workflows do not establish that every interaction is safe or that a relationship outcome is guaranteed. Source: https://bumble.com/en/help/how-can-i-verify-my-profile Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-verification-meaning ### How does a matchmaking offer differ from app feature access? Tawkify describes working with a matchmaker, screening potential matches, planning dates and collecting feedback. Specify which of those services the engagement includes and send buyers to that route. A curated-service purchase is different from unlocking app features, and the process description is not proof that every client reaches the same relationship outcome. [Source](https://tawkify.com/how-it-works) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-matchmaker-delivery) Citation: Madgicx Research & Labs. Dating & Relationship Services. How does a matchmaking offer differ from app feature access? Tawkify describes working with a matchmaker, screening potential matches, planning dates and collecting feedback. Specify which of those services the engagement includes and send buyers to that route. A curated-service purchase is different from unlocking app features, and the process description is not proof that every client reaches the same relationship outcome. Source: https://tawkify.com/how-it-works Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-matchmaker-delivery ### What is the average order value benchmark for Dating & Relationship Services? The median account AOV for Dating & Relationship Services is $27.39 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-median-aov) Citation: Madgicx Research & Labs. Dating & Relationship Services. What is the average order value benchmark for Dating & Relationship Services? The median account AOV for Dating & Relationship Services is $27.39 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-median-aov ### What is the typical AOV range in Dating & Relationship Services? The middle 50% of account AOVs runs from $8.95 to $38.45 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-range) Citation: Madgicx Research & Labs. Dating & Relationship Services. What is the typical AOV range in Dating & Relationship Services? The middle 50% of account AOVs runs from $8.95 to $38.45 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $8.95 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Dating & Relationship Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $8.95 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $38.45 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Dating & Relationship Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $38.45 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-upper-quartile-aov ### How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Dating & Relationship Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Dating & Relationship Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-median-or-mean ### What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Dating & Relationship Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Dating & Relationship Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Dating & Relationship Services. Which industry or subcategory does this benchmark cover? This benchmark covers Dating & Relationship Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-compare-aov) Citation: Madgicx Research & Labs. Dating & Relationship Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. [Source](https://madgicx.com/labs/industries/dating-relationship-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-performance) Citation: Madgicx Research & Labs. Dating & Relationship Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/dating-relationship-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-download-research) Citation: Madgicx Research & Labs. Dating & Relationship Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/dating-relationship-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/dating-relationship-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services#answer-cite-research) Citation: Madgicx Research & Labs. Dating & Relationship Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/dating-relationship-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-cite-research