# Podcast & Audio Creators — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:07:20.829230+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Are podcast plays and streams the same measure? No. Spotify calls plays its primary audience and engagement measure, while its Partner Program counts a stream after at least 60 seconds for eligibility and revenue. Define the measure before comparing episodes or platforms. [Source](https://support.spotify.com/hr-hr/creators/article/spotify-partner-program-analytics/) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-1) Citation: Madgicx Research & Labs. Podcast & Audio Creators. Are podcast plays and streams the same measure? No. Spotify calls plays its primary audience and engagement measure, while its Partner Program counts a stream after at least 60 seconds for eligibility and revenue. Define the measure before comparing episodes or platforms. Source: https://support.spotify.com/hr-hr/creators/article/spotify-partner-program-analytics/ Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-1 ### What does subscription analytics add? For eligible Spotify-hosted shows with active subscriptions, Spotify offers subscriber growth, retention and cancellation information. These measures describe that offering, not total podcast reach. [Source](https://support.spotify.com/us/creators/article/subscriptions-analytics/) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-2) Citation: Madgicx Research & Labs. Podcast & Audio Creators. What does subscription analytics add? For eligible Spotify-hosted shows with active subscriptions, Spotify offers subscriber growth, retention and cancellation information. These measures describe that offering, not total podcast reach. Source: https://support.spotify.com/us/creators/article/subscriptions-analytics/ Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-2 ### Can an episode be reserved for subscribers? Spotify says eligible creators can set existing or future episodes as subscription-only. Availability depends on the show's hosting and subscription eligibility, so a creator should verify the current offer before advertising access. [Source](https://support.spotify.com/uk/creators/article/setting-up-subscriptions/) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-3) Citation: Madgicx Research & Labs. Podcast & Audio Creators. Can an episode be reserved for subscribers? Spotify says eligible creators can set existing or future episodes as subscription-only. Availability depends on the show's hosting and subscription eligibility, so a creator should verify the current offer before advertising access. Source: https://support.spotify.com/uk/creators/article/setting-up-subscriptions/ Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-3 ### Why can subscription earnings vary by day? Spotify notes that subscribers are charged monthly and earnings may cluster around billing dates. A single day's receipts should not be presented as a stable run rate without a period and reconciliation. [Source](https://support.spotify.com/us/creators/article/subscriptions-analytics/) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-4) Citation: Madgicx Research & Labs. Podcast & Audio Creators. Why can subscription earnings vary by day? Spotify notes that subscribers are charged monthly and earnings may cluster around billing dates. A single day's receipts should not be presented as a stable run rate without a period and reconciliation. Source: https://support.spotify.com/us/creators/article/subscriptions-analytics/ Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-benchmark-status) Citation: Madgicx Research & Labs. Podcast & Audio Creators. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#benchmark Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#reuse) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-download-research) Citation: Madgicx Research & Labs. Podcast & Audio Creators. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#reuse Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#reuse) · [Answer permalink](https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cite-research) Citation: Madgicx Research & Labs. Podcast & Audio Creators. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#reuse Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cite-research