{
  "name": "Podcast & Audio Creators",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "podcast-audio-creators",
  "kind": "subcategory",
  "parent_slug": "content-creators-influencers",
  "url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "podcast-audio-creators",
    "parent_slug": "content-creators-influencers",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:07:20.829230+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Podcast & Audio Creators: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:07:20.829230+00:00. https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-cme-podcast-audio-creators-1",
      "question": "Are podcast plays and streams the same measure?",
      "text": "No. Spotify calls plays its primary audience and engagement measure, while its Partner Program counts a stream after at least 60 seconds for eligibility and revenue. Define the measure before comparing episodes or platforms.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-1",
      "citation": "Madgicx Research & Labs. Podcast & Audio Creators. Are podcast plays and streams the same measure? No. Spotify calls plays its primary audience and engagement measure, while its Partner Program counts a stream after at least 60 seconds for eligibility and revenue. Define the measure before comparing episodes or platforms.  Source: https://support.spotify.com/hr-hr/creators/article/spotify-partner-program-analytics/ Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-1",
      "source_url": "https://support.spotify.com/hr-hr/creators/article/spotify-partner-program-analytics/"
    },
    {
      "group": "In this category",
      "id": "answer-cme-podcast-audio-creators-2",
      "question": "What does subscription analytics add?",
      "text": "For eligible Spotify-hosted shows with active subscriptions, Spotify offers subscriber growth, retention and cancellation information. These measures describe that offering, not total podcast reach.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-2",
      "citation": "Madgicx Research & Labs. Podcast & Audio Creators. What does subscription analytics add? For eligible Spotify-hosted shows with active subscriptions, Spotify offers subscriber growth, retention and cancellation information. These measures describe that offering, not total podcast reach.  Source: https://support.spotify.com/us/creators/article/subscriptions-analytics/ Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-2",
      "source_url": "https://support.spotify.com/us/creators/article/subscriptions-analytics/"
    },
    {
      "group": "In this category",
      "id": "answer-cme-podcast-audio-creators-3",
      "question": "Can an episode be reserved for subscribers?",
      "text": "Spotify says eligible creators can set existing or future episodes as subscription-only. Availability depends on the show's hosting and subscription eligibility, so a creator should verify the current offer before advertising access.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-3",
      "citation": "Madgicx Research & Labs. Podcast & Audio Creators. Can an episode be reserved for subscribers? Spotify says eligible creators can set existing or future episodes as subscription-only. Availability depends on the show's hosting and subscription eligibility, so a creator should verify the current offer before advertising access.  Source: https://support.spotify.com/uk/creators/article/setting-up-subscriptions/ Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-3",
      "source_url": "https://support.spotify.com/uk/creators/article/setting-up-subscriptions/"
    },
    {
      "group": "In this category",
      "id": "answer-cme-podcast-audio-creators-4",
      "question": "Why can subscription earnings vary by day?",
      "text": "Spotify notes that subscribers are charged monthly and earnings may cluster around billing dates. A single day's receipts should not be presented as a stable run rate without a period and reconciliation.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-4",
      "citation": "Madgicx Research & Labs. Podcast & Audio Creators. Why can subscription earnings vary by day? Spotify notes that subscribers are charged monthly and earnings may cluster around billing dates. A single day's receipts should not be presented as a stable run rate without a period and reconciliation.  Source: https://support.spotify.com/us/creators/article/subscriptions-analytics/ Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cme-podcast-audio-creators-4",
      "source_url": "https://support.spotify.com/us/creators/article/subscriptions-analytics/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Podcast & Audio Creators. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#benchmark Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-download-research",
      "citation": "Madgicx Research & Labs. Podcast & Audio Creators. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#reuse Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cite-research",
      "citation": "Madgicx Research & Labs. Podcast & Audio Creators. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#reuse Answer: https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/content-creators-influencers/podcast-audio-creators#reuse"
    }
  ]
}