{
  "name": "Professional Beauty Supplies",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "professional-beauty-supplies",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "professional-beauty-supplies",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 91.23,
    "p25_aov_usd": 58.86,
    "p75_aov_usd": 193.53,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Professional Beauty Supplies account AOV: median $91.23; middle 50% $58.86–$193.53. Snapshot read 2026-10-11T14:06:55.188218+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-beauty-supply-trade-access",
      "question": "Why should professional-supply ads explain who can open a trade account?",
      "text": "SalonCentric describes its ecommerce site as dedicated to salon professionals and asks for a cosmetology license during registration. State the actual merchant's eligibility requirements before directing shoppers to trade pricing. The requirement does not establish Meta targeting capabilities or campaign performance.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-beauty-supply-trade-access",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. Why should professional-supply ads explain who can open a trade account? SalonCentric describes its ecommerce site as dedicated to salon professionals and asks for a cosmetology license during registration. State the actual merchant's eligibility requirements before directing shoppers to trade pricing. The requirement does not establish Meta targeting capabilities or campaign performance.  Source: https://www.saloncentric.com/on/demandware.store/Sites-saloncentric-us-Site/default/Page-Include?cid=customer-service-sign-in-register Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-beauty-supply-trade-access",
      "source_url": "https://www.saloncentric.com/on/demandware.store/Sites-saloncentric-us-Site/default/Page-Include?cid=customer-service-sign-in-register"
    },
    {
      "group": "In this category",
      "id": "answer-beauty-supply-service-segments",
      "question": "How can professional beauty creative be segmented by the service supplied?",
      "text": "SalonCentric's profession selector organizes supplies around cosmetology specialties including hair, waxing and makeup. Show supplies relevant to the advertised service instead of treating every beauty professional as the same purchaser. The public selector does not establish audience size or a winning ad segment.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-beauty-supply-service-segments",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. How can professional beauty creative be segmented by the service supplied? SalonCentric's profession selector organizes supplies around cosmetology specialties including hair, waxing and makeup. Show supplies relevant to the advertised service instead of treating every beauty professional as the same purchaser. The public selector does not establish audience size or a winning ad segment.  Source: https://www.saloncentric.com/byprofession.html Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-beauty-supply-service-segments",
      "source_url": "https://www.saloncentric.com/byprofession.html"
    },
    {
      "group": "In this category",
      "id": "answer-beauty-supply-bulk-order",
      "question": "Can equipment purchases move supply-order AOV without more salon client demand?",
      "text": "Capital's official navigation separates salon furniture, including nail stations and treatment couches, from consumable categories. Distinguish equipment and replenishment quantities in actual orders before attributing higher AOV to more salon appointments. The public assortment does not establish a salon's service revenue.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-beauty-supply-bulk-order",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. Can equipment purchases move supply-order AOV without more salon client demand? Capital's official navigation separates salon furniture, including nail stations and treatment couches, from consumable categories. Distinguish equipment and replenishment quantities in actual orders before attributing higher AOV to more salon appointments. The public assortment does not establish a salon's service revenue.  Source: https://www.capitalhairandbeauty.co.uk/furniture/beauty-and-spa Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-beauty-supply-bulk-order",
      "source_url": "https://www.capitalhairandbeauty.co.uk/furniture/beauty-and-spa"
    },
    {
      "group": "In this category",
      "id": "answer-beauty-supply-price-destination",
      "question": "Why must a trade-price ad match the destination's account requirements?",
      "text": "Salon Services says its trade card provides wholesale access and requires proof of working or studying in the trade. Explain the actual access process alongside the offer. Trade terms support destination accuracy, not an unverified claim that a price-led creative lowers acquisition cost.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-beauty-supply-price-destination",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. Why must a trade-price ad match the destination's account requirements? Salon Services says its trade card provides wholesale access and requires proof of working or studying in the trade. Explain the actual access process alongside the offer. Trade terms support destination accuracy, not an unverified claim that a price-led creative lowers acquisition cost.  Source: https://www.salon-services.com/trade-cards/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-beauty-supply-price-destination",
      "source_url": "https://www.salon-services.com/trade-cards/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Professional Beauty Supplies?",
      "text": "The median account AOV for Professional Beauty Supplies is $91.23 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-median-aov",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. What is the average order value benchmark for Professional Beauty Supplies? The median account AOV for Professional Beauty Supplies is $91.23 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Professional Beauty Supplies?",
      "text": "The middle 50% of account AOVs runs from $58.86 to $193.53 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-aov-range",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. What is the typical AOV range in Professional Beauty Supplies? The middle 50% of account AOVs runs from $58.86 to $193.53 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $58.86 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. What is the lower-quartile AOV? The 25th-percentile account AOV is $58.86 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $193.53 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. What is the upper-quartile AOV? The 75th-percentile account AOV is $193.53 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Professional Beauty Supplies classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. Which industry or subcategory does this benchmark cover? This benchmark covers exact Professional Beauty Supplies classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-download-research",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-cite-research",
      "citation": "Madgicx Research & Labs. Professional Beauty Supplies. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/professional-beauty-supplies#reuse"
    }
  ]
}