{
  "name": "Oral Care Products",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "oral-care-products",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "oral-care-products",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 36.57,
    "p25_aov_usd": 14.94,
    "p75_aov_usd": 49.89,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Oral Care Products account AOV: median $36.57; middle 50% $14.94–$49.89. Snapshot read 2026-10-11T14:06:55.188218+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-oral-brush-head-fit",
      "question": "Why should toothbrush creative identify the brush-head system?",
      "text": "Oral-B's brush-head guidance says iO heads are specific to iO handles. Show the actual system and compatible replacement heads at the destination instead of implying that all heads fit every electric toothbrush. This establishes product fit, not conversion lift.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-brush-head-fit",
      "citation": "Madgicx Research & Labs. Oral Care Products. Why should toothbrush creative identify the brush-head system? Oral-B's brush-head guidance says iO heads are specific to iO handles. Show the actual system and compatible replacement heads at the destination instead of implying that all heads fit every electric toothbrush. This establishes product fit, not conversion lift.  Source: https://www.oralb.co.uk/c/toothbrush-heads/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-brush-head-fit",
      "source_url": "https://www.oralb.co.uk/c/toothbrush-heads/"
    },
    {
      "group": "In this category",
      "id": "answer-oral-flosser-tip-options",
      "question": "How can water-flosser accessories be segmented without inventing clinical claims?",
      "text": "Waterpik's tip guide distinguishes tip types and provides a way to find tips compatible with a particular model. Organize the advertised accessories by their stated type and model fit. Do not extend one tip's indication to the entire range or infer Meta audience performance.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-flosser-tip-options",
      "citation": "Madgicx Research & Labs. Oral Care Products. How can water-flosser accessories be segmented without inventing clinical claims? Waterpik's tip guide distinguishes tip types and provides a way to find tips compatible with a particular model. Organize the advertised accessories by their stated type and model fit. Do not extend one tip's indication to the entire range or infer Meta audience performance.  Source: https://www.waterpik.com/buying-guide/water-flosser-tips-guide/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-flosser-tip-options",
      "source_url": "https://www.waterpik.com/buying-guide/water-flosser-tips-guide/"
    },
    {
      "group": "In this category",
      "id": "answer-oral-refill-initial-order",
      "question": "Why compare oral-care refill orders separately from device purchases?",
      "text": "Quip offers replacement brush heads and recurring refill options. A replacement shipment and a new device are different product baskets; separate them in actual order analysis before explaining an AOV change. Public refill availability does not establish customer lifetime value.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-refill-initial-order",
      "citation": "Madgicx Research & Labs. Oral Care Products. Why compare oral-care refill orders separately from device purchases? Quip offers replacement brush heads and recurring refill options. A replacement shipment and a new device are different product baskets; separate them in actual order analysis before explaining an AOV change. Public refill availability does not establish customer lifetime value.  Source: https://www.getquip.com/pages/faq Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-refill-initial-order",
      "source_url": "https://www.getquip.com/pages/faq"
    },
    {
      "group": "In this category",
      "id": "answer-oral-formula-claims",
      "question": "Which formula details should toothpaste creative state precisely?",
      "text": "Colgate's Cavity Protection listing identifies that particular toothpaste as a fluoride formula. Name the advertised product and its actual label details rather than transferring another formula's claim. Medical effectiveness and campaign performance require evidence beyond a different SKU's description.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-formula-claims",
      "citation": "Madgicx Research & Labs. Oral Care Products. Which formula details should toothpaste creative state precisely? Colgate's Cavity Protection listing identifies that particular toothpaste as a fluoride formula. Name the advertised product and its actual label details rather than transferring another formula's claim. Medical effectiveness and campaign performance require evidence beyond a different SKU's description.  Source: https://www.colgate.com/en-us/products/toothpaste/cc-cavity-protection Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-formula-claims",
      "source_url": "https://www.colgate.com/en-us/products/toothpaste/cc-cavity-protection"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Oral Care Products?",
      "text": "The median account AOV for Oral Care Products is $36.57 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-aov",
      "citation": "Madgicx Research & Labs. Oral Care Products. What is the average order value benchmark for Oral Care Products? The median account AOV for Oral Care Products is $36.57 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Oral Care Products?",
      "text": "The middle 50% of account AOVs runs from $14.94 to $49.89 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-range",
      "citation": "Madgicx Research & Labs. Oral Care Products. What is the typical AOV range in Oral Care Products? The middle 50% of account AOVs runs from $14.94 to $49.89 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $14.94 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Oral Care Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $49.89 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Oral Care Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $49.89 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Oral Care Products. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Oral Care Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Oral Care Products. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Oral Care Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Oral Care Products. Which industry or subcategory does this benchmark cover? This benchmark covers exact Oral Care Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Oral Care Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Oral Care Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-download-research",
      "citation": "Madgicx Research & Labs. Oral Care Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-cite-research",
      "citation": "Madgicx Research & Labs. Oral Care Products. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse"
    }
  ]
}