{
  "name": "Mobile Beauty Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "mobile-beauty-services",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "mobile-beauty-services",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Mobile Beauty Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:06:55.188218+00:00. https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-mobile-service-area",
      "question": "What should a mobile beauty ad clarify before a booking?",
      "text": "Secret Spa describes therapists arriving at the client's home with treatment equipment. State the actual service area, offered treatment and booking arrangements for your provider. An at-home service promise does not establish availability at every address.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-service-area",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. What should a mobile beauty ad clarify before a booking? Secret Spa describes therapists arriving at the client's home with treatment equipment. State the actual service area, offered treatment and booking arrangements for your provider. An at-home service promise does not establish availability at every address.  Source: https://secretspa.co.uk/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-service-area",
      "source_url": "https://secretspa.co.uk/"
    },
    {
      "group": "In this category",
      "id": "answer-mobile-group-value",
      "question": "Should group mobile beauty bookings share an average with individual appointments?",
      "text": "Secret Spa offers tailored quotes for weddings, events and corporate bookings. Separate group quotes and completed group services from individual appointments when reporting ticket value. The public offer does not establish a typical party size or group conversion rate.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-group-value",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. Should group mobile beauty bookings share an average with individual appointments? Secret Spa offers tailored quotes for weddings, events and corporate bookings. Separate group quotes and completed group services from individual appointments when reporting ticket value. The public offer does not establish a typical party size or group conversion rate.  Source: https://secretspa.co.uk/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-group-value",
      "source_url": "https://secretspa.co.uk/"
    },
    {
      "group": "In this category",
      "id": "answer-mobile-arrival-creative",
      "question": "What can mobile beauty creative demonstrate beyond the finished look?",
      "text": "Secret Spa explains that the therapist brings equipment and attends the home. Show setup, service contents and arrival logistics for the actual offering. Treat any effect on booking conversion as a test result to measure, not a fact supplied by the provider's FAQ.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-arrival-creative",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. What can mobile beauty creative demonstrate beyond the finished look? Secret Spa explains that the therapist brings equipment and attends the home. Show setup, service contents and arrival logistics for the actual offering. Treat any effect on booking conversion as a test result to measure, not a fact supplied by the provider's FAQ.  Source: https://secretspa.co.uk/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-arrival-creative",
      "source_url": "https://secretspa.co.uk/"
    },
    {
      "group": "In this category",
      "id": "answer-mobile-cancellations",
      "question": "How can cancellations change the interpretation of mobile beauty conversions?",
      "text": "Secret Spa's FAQ distinguishes advance changes from later cancellations. Track bookings, cancellations, fees and completed appointments separately and use your own provider's current policy. A confirmed booking alone does not prove a delivered appointment.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-cancellations",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. How can cancellations change the interpretation of mobile beauty conversions? Secret Spa's FAQ distinguishes advance changes from later cancellations. Track bookings, cancellations, fees and completed appointments separately and use your own provider's current policy. A confirmed booking alone does not prove a delivered appointment.  Source: https://secretspa.co.uk/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-cancellations",
      "source_url": "https://secretspa.co.uk/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#reuse"
    }
  ]
}