{
  "name": "Lash & Brow Salons",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "lash-brow-salons",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "lash-brow-salons",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 48.13,
    "p25_aov_usd": 6.42,
    "p75_aov_usd": 78.61,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Lash & Brow Salons account AOV: median $48.13; middle 50% $6.42–$78.61. Snapshot read 2026-10-11T14:06:55.188218+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-lash-set-fill-value",
      "question": "Why separate full lash sets from fills in ticket analysis?",
      "text": "The Lash Lounge lists extensions and fills as separate services. Report completed full-set and maintenance tickets separately so service mix is visible. A combined average can move because the mix changes, even before considering ad effects.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-set-fill-value",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Why separate full lash sets from fills in ticket analysis? The Lash Lounge lists extensions and fills as separate services. Report completed full-set and maintenance tickets separately so service mix is visible. A combined average can move because the mix changes, even before considering ad effects.  Source: https://www.thelashlounge.com/services/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-set-fill-value",
      "source_url": "https://www.thelashlounge.com/services/"
    },
    {
      "group": "In this category",
      "id": "answer-lash-style-creative",
      "question": "Which lash choices deserve distinct creative?",
      "text": "The Lash Lounge shows classic, hybrid and volume extension choices alongside lifts and tinting. Label the service demonstrated in each creative and route visitors to that choice. Do not present a lift as an extension set or imply every style has the same appointment requirements.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-style-creative",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Which lash choices deserve distinct creative? The Lash Lounge shows classic, hybrid and volume extension choices alongside lifts and tinting. Label the service demonstrated in each creative and route visitors to that choice. Do not present a lift as an extension set or imply every style has the same appointment requirements.  Source: https://www.thelashlounge.com/services/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-style-creative",
      "source_url": "https://www.thelashlounge.com/services/"
    },
    {
      "group": "In this category",
      "id": "answer-lash-membership-events",
      "question": "How should recurring fill memberships be measured?",
      "text": "The Lash Lounge describes membership fill credits and product or service discounts. Distinguish membership starts, recurring charges and redeemed fill appointments. Those events answer different questions about acquisition and delivered service value.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-membership-events",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. How should recurring fill memberships be measured? The Lash Lounge describes membership fill credits and product or service discounts. Distinguish membership starts, recurring charges and redeemed fill appointments. Those events answer different questions about acquisition and delivered service value.  Source: https://www.thelashlounge.com/memberships/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-membership-events",
      "source_url": "https://www.thelashlounge.com/memberships/"
    },
    {
      "group": "In this category",
      "id": "answer-lash-local-pricing",
      "question": "Can one chain-wide lash membership price represent every salon?",
      "text": "The Lash Lounge's membership FAQ says costs depend on the local salon and chosen option. Display the relevant salon's offer and terms rather than a universal price. Public menu variation is not evidence of benchmark cohort composition.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-local-pricing",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Can one chain-wide lash membership price represent every salon? The Lash Lounge's membership FAQ says costs depend on the local salon and chosen option. Display the relevant salon's offer and terms rather than a universal price. Public menu variation is not evidence of benchmark cohort composition.  Source: https://www.thelashlounge.com/memberships/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-local-pricing",
      "source_url": "https://www.thelashlounge.com/memberships/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Lash & Brow Salons?",
      "text": "The median account AOV for Lash & Brow Salons is $48.13 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-median-aov",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What is the average order value benchmark for Lash & Brow Salons? The median account AOV for Lash & Brow Salons is $48.13 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Lash & Brow Salons?",
      "text": "The middle 50% of account AOVs runs from $6.42 to $78.61 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-range",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What is the typical AOV range in Lash & Brow Salons? The middle 50% of account AOVs runs from $6.42 to $78.61 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $6.42 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What is the lower-quartile AOV? The 25th-percentile account AOV is $6.42 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $78.61 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What is the upper-quartile AOV? The 75th-percentile account AOV is $78.61 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Lash & Brow Salons classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Which industry or subcategory does this benchmark cover? This benchmark covers exact Lash & Brow Salons classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-download-research",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-cite-research",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#reuse"
    }
  ]
}