{
  "name": "Web & Digital Design",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "web-digital-design",
  "kind": "subcategory",
  "parent_slug": "arts-design-creative-services",
  "url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "web-digital-design",
    "parent_slug": "arts-design-creative-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:29.932467+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Web & Digital Design: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:06:29.932467+00:00. https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-caf1-web-digital-design-1",
      "question": "What should the web-design brief define?",
      "text": "Start with the site’s audience, content, required applications, constraints and approver. AIGA says discovery should capture those facts before the proposal turns them into deliverables.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-1",
      "citation": "Madgicx Research & Labs. Web & Digital Design. What should the web-design brief define? Start with the site’s audience, content, required applications, constraints and approver. AIGA says discovery should capture those facts before the proposal turns them into deliverables.  Source: https://designcareers.aiga.org/career-resources/freelance-graphic-design-10/freelance-graphic-design-proposal-guide-2026-116 Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-1",
      "source_url": "https://designcareers.aiga.org/career-resources/freelance-graphic-design-10/freelance-graphic-design-proposal-guide-2026-116"
    },
    {
      "group": "In this category",
      "id": "answer-caf1-web-digital-design-2",
      "question": "What should image design consider for accessibility?",
      "text": "Plan appropriate text alternatives for informative or functional images. W3C says an image’s alternative should reflect its purpose, not merely describe its pixels.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-2",
      "citation": "Madgicx Research & Labs. Web & Digital Design. What should image design consider for accessibility? Plan appropriate text alternatives for informative or functional images. W3C says an image’s alternative should reflect its purpose, not merely describe its pixels.  Source: https://www.w3.org/WAI/tutorials/images/ Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-2",
      "source_url": "https://www.w3.org/WAI/tutorials/images/"
    },
    {
      "group": "In this category",
      "id": "answer-caf1-web-digital-design-3",
      "question": "Why review a page without a mouse?",
      "text": "Keyboard access is an explicit WCAG guideline. Include keyboard use in prototype or handoff review where interactive navigation and forms are in scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-3",
      "citation": "Madgicx Research & Labs. Web & Digital Design. Why review a page without a mouse? Keyboard access is an explicit WCAG guideline. Include keyboard use in prototype or handoff review where interactive navigation and forms are in scope.  Source: https://www.w3.org/WAI/standards-guidelines/wcag/glance/ Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-3",
      "source_url": "https://www.w3.org/WAI/standards-guidelines/wcag/glance/"
    },
    {
      "group": "In this category",
      "id": "answer-caf1-web-digital-design-4",
      "question": "How should page sections be planned?",
      "text": "Identify navigation, main content, header and footer in the design and implementation handoff. W3C explains that distinctive sections help people navigate the page; its tutorial is marked an in-progress draft.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-4",
      "citation": "Madgicx Research & Labs. Web & Digital Design. How should page sections be planned? Identify navigation, main content, header and footer in the design and implementation handoff. W3C explains that distinctive sections help people navigate the page; its tutorial is marked an in-progress draft.  Source: https://www.w3.org/WAI/tutorials/page-structure/sections/ Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-caf1-web-digital-design-4",
      "source_url": "https://www.w3.org/WAI/tutorials/page-structure/sections/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Web & Digital Design. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#benchmark Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-download-research",
      "citation": "Madgicx Research & Labs. Web & Digital Design. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#reuse Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-cite-research",
      "citation": "Madgicx Research & Labs. Web & Digital Design. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#reuse Answer: https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/arts-design-creative-services/web-digital-design#reuse"
    }
  ]
}