{
  "name": "Womens Apparel",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "womens-apparel",
  "kind": "subcategory",
  "parent_slug": "apparel-fashion",
  "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "womens-apparel",
    "parent_slug": "apparel-fashion",
    "cohort_scope": "exact_child",
    "median_aov_usd": 58.7,
    "p25_aov_usd": 26.5,
    "p75_aov_usd": 121.93,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:01.732249+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Womens Apparel account AOV: median $58.70; middle 50% $26.50–$121.93. Snapshot read 2026-10-11T14:06:01.732249+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "abercrombie-fitch",
      "name": "Abercrombie & Fitch",
      "segment": "Fashion",
      "url": "https://www.abercrombie.com/shop/a-us/womens-dresses-and-jumpsuits",
      "description": "",
      "sources": [
        {
          "name": "Abercrombie & Fitch official site",
          "url": "https://www.abercrombie.com/shop/us/womens"
        },
        {
          "name": "Women's Dresses, Rompers & Jumpsuits | Abercrombie & Fitch",
          "url": "https://www.abercrombie.com/shop/a-us/womens-dresses-and-jumpsuits"
        }
      ],
      "growth": {
        "percent": -1.3,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand family",
        "note": "Calculated from disclosed brand-family sales.",
        "source": {
          "name": "Abercrombie & Fitch · SEC release",
          "url": "https://www.sec.gov/Archives/edgar/data/1018840/000101884026000006/q42025pressrelease.htm",
          "date": "2026-03-04"
        },
        "calculated": true
      }
    },
    {
      "id": "aritzia",
      "name": "Aritzia",
      "segment": "Fashion",
      "url": "https://www.aritzia.com/us/en/clothing/dresses",
      "description": "",
      "sources": [
        {
          "name": "Aritzia official site",
          "url": "https://www.aritzia.com/"
        },
        {
          "name": "Dresses for Women | Midi, Mini & Wrap Dresses | Aritzia US",
          "url": "https://www.aritzia.com/us/en/clothing/dresses"
        }
      ],
      "growth": {
        "percent": 35.2,
        "period": "FY2026",
        "ended": "2026-03-01",
        "scope": "Company",
        "note": "Includes Reigning Champ.",
        "source": {
          "name": "Aritzia · FY2026 results",
          "url": "https://investors.aritzia.com/investor-news/press-release-details/2026/Aritzia-Reports-Fourth-Quarter-and-Fiscal-2026-Financial-Results/default.aspx",
          "date": "2026-05-07"
        },
        "calculated": true
      }
    },
    {
      "id": "h-m",
      "name": "H&M",
      "segment": "Fashion",
      "url": "https://www2.hm.com/en_us/women/shop-by-product/dresses.html",
      "description": "",
      "sources": [
        {
          "name": "H&M official site",
          "url": "https://www.hm.com/"
        },
        {
          "name": "Dresses | Fall Dresses, Plaid, Satin Slip & Velvet Styles | H&M US",
          "url": "https://www2.hm.com/en_us/women/shop-by-product/dresses.html"
        }
      ]
    },
    {
      "id": "zara",
      "name": "Zara",
      "segment": "Fashion",
      "url": "https://www.zara.com/us/en/woman-dresses-l1066.html",
      "description": "",
      "sources": [
        {
          "name": "Zara official site",
          "url": "https://www.zara.com/"
        },
        {
          "name": "Dresses for Women | ZARA United States",
          "url": "https://www.zara.com/us/en/woman-dresses-l1066.html"
        }
      ]
    },
    {
      "id": "mango",
      "name": "Mango",
      "segment": "Fashion",
      "url": "https://shop.mango.com/us/en/c/women/dresses-and-jumpsuits/e6bb8705",
      "description": "",
      "sources": [
        {
          "name": "Mango official site",
          "url": "https://shop.mango.com/"
        },
        {
          "name": "Women's dresses 2026 | MANGO USA",
          "url": "https://shop.mango.com/us/en/c/women/dresses-and-jumpsuits/e6bb8705"
        }
      ]
    },
    {
      "id": "uniqlo",
      "name": "Uniqlo",
      "segment": "Fashion",
      "url": "https://www.uniqlo.com/us/en/women/dresses-and-skirts/dresses-and-jumpsuits",
      "description": "",
      "sources": [
        {
          "name": "Uniqlo official site",
          "url": "https://www.uniqlo.com/"
        },
        {
          "name": "Shop Women's Dresses | UNIQLO US",
          "url": "https://www.uniqlo.com/us/en/women/dresses-and-skirts/dresses-and-jumpsuits"
        }
      ]
    },
    {
      "id": "cos",
      "name": "COS",
      "segment": "Fashion",
      "url": "https://www.cos.com/en-us/women/dresses",
      "description": "",
      "sources": [
        {
          "name": "COS official site",
          "url": "https://www.cos.com/"
        },
        {
          "name": "Women's Dresses - COS | COS US",
          "url": "https://www.cos.com/en-us/women/dresses"
        }
      ]
    },
    {
      "id": "other-stories",
      "name": "& Other Stories",
      "segment": "Fashion",
      "url": "https://www.stories.com/en-ww/clothing/dresses/",
      "description": "",
      "sources": [
        {
          "name": "& Other Stories official site",
          "url": "https://www.stories.com/en-us/clothing/"
        },
        {
          "name": "Women's Dresses | Find Your Perfect Dress Online | & Other Stories GG",
          "url": "https://www.stories.com/en-ww/clothing/dresses/"
        }
      ]
    },
    {
      "id": "everlane",
      "name": "Everlane",
      "segment": "Fashion",
      "url": "https://www.everlane.com/collections/womens-dresses",
      "description": "",
      "sources": [
        {
          "name": "Everlane official site",
          "url": "https://www.everlane.com/"
        },
        {
          "name": "Women's Luxury Dresses & Jumpsuits | Mini, Midi & Maxi | Everlane",
          "url": "https://www.everlane.com/collections/womens-dresses"
        }
      ]
    },
    {
      "id": "reformation",
      "name": "Reformation",
      "segment": "Fashion",
      "url": "https://www.thereformation.com/dresses",
      "description": "",
      "sources": [
        {
          "name": "Reformation official site",
          "url": "https://www.thereformation.com/"
        },
        {
          "name": "Sustainable Dresses - Shop Women's Dresses | Reformation",
          "url": "https://www.thereformation.com/dresses"
        }
      ]
    },
    {
      "id": "quince",
      "name": "Quince",
      "segment": "Fashion",
      "url": "https://www.quince.com/shop/women/dresses",
      "description": "",
      "sources": [
        {
          "name": "Quince official site",
          "url": "https://www.quince.com/"
        },
        {
          "name": "Women's Dresses — Silk, Linen & Cashmere",
          "url": "https://www.quince.com/shop/women/dresses"
        }
      ]
    },
    {
      "id": "sezane",
      "name": "Sézane",
      "segment": "Fashion",
      "url": "https://www.sezane.com/us-en/collection/dresses",
      "description": "",
      "sources": [
        {
          "name": "Sézane official site",
          "url": "https://www.sezane.com/"
        },
        {
          "name": "Dresses: Mini, Midi & Long | Women’s Fashion | Sézane",
          "url": "https://www.sezane.com/us-en/collection/dresses"
        }
      ]
    },
    {
      "id": "popflex",
      "name": "POPFLEX",
      "segment": "Activewear",
      "url": "https://www.popflexactive.com/collections/dresses/",
      "description": "",
      "sources": [
        {
          "name": "POPFLEX official site",
          "url": "https://www.popflexactive.com/"
        },
        {
          "name": "Dresses – POPFLEX®",
          "url": "https://www.popflexactive.com/collections/dresses/"
        }
      ]
    },
    {
      "id": "j-crew",
      "name": "J.Crew",
      "segment": "Fashion",
      "url": "https://www.jcrew.com/gp/plp/womens/categories/clothing/dresses-and-jumpsuits",
      "description": "",
      "sources": [
        {
          "name": "J.Crew official site",
          "url": "https://www.jcrew.com/"
        },
        {
          "name": "Women's Dresses & Jumpsuits | J.Crew",
          "url": "https://www.jcrew.com/gp/plp/womens/categories/clothing/dresses-and-jumpsuits"
        }
      ]
    },
    {
      "id": "madewell",
      "name": "Madewell",
      "segment": "Denim",
      "url": "https://www.madewell.com/womens/clothing/?r_categories=Matching+Sets%2CDresses",
      "description": "",
      "sources": [
        {
          "name": "Madewell official site",
          "url": "https://www.madewell.com/"
        },
        {
          "name": "Dresses Clothing for Women | Madewell",
          "url": "https://www.madewell.com/womens/clothing/?r_categories=Matching+Sets%2CDresses"
        }
      ]
    },
    {
      "id": "anthropologie",
      "name": "Anthropologie",
      "segment": "Fashion",
      "url": "https://www.anthropologie.com/clothes?cm_mmc=EMAIL_ANTHRO-_-060319_pride-_-01322053-_-img2cta&feature-product-ids=AN-4110646810004-000&page=85&tp=i-H43-Q5F-FnC-4B2Z96-2l-4Du2qA-1c-4B1c0n-98BHq",
      "description": "",
      "sources": [
        {
          "name": "Anthropologie official site",
          "url": "https://www.anthropologie.com/"
        },
        {
          "name": "Women's Clothing | Shop Trendy Women's Clothing | Anthropologie",
          "url": "https://www.anthropologie.com/clothes?cm_mmc=EMAIL_ANTHRO-_-060319_pride-_-01322053-_-img2cta&feature-product-ids=AN-4110646810004-000&page=85&tp=i-H43-Q5F-FnC-4B2Z96-2l-4Du2qA-1c-4B1c0n-98BHq"
        }
      ],
      "growth": {
        "percent": 6.6,
        "period": "FY2026",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Includes lifestyle products beyond apparel.",
        "source": {
          "name": "URBN · FY2026 results",
          "url": "https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-fy26-q4-sales-and-operating-results",
          "date": "2026-02-25"
        },
        "calculated": true
      }
    },
    {
      "id": "free-people",
      "name": "Free People",
      "segment": "Fashion",
      "url": "https://www.freepeople.com/womens-clothes/?dtm_em=eec94fa6bb23ad2ee8a8bf01c001257e0748c66b45a5a687eccb8058cf1cbf4a&dtmc_drop_id=C000046766_04262019122720&mi_ecmp=C000046766_04262019122720&mi_u=eec94fa6bb23ad2ee8a8bf01c001257e0748c66b45a5a687eccb8058cf1cbf4a&page=34&s2=eec94fa6bb23ad2ee8a8bf01c001257e0748c66b45a5a687eccb8058cf1cbf4a",
      "description": "",
      "sources": [
        {
          "name": "Free People official site",
          "url": "https://www.freepeople.com/"
        },
        {
          "name": "Women's Clothing: Dresses, Tops, Jeans + More | Free People",
          "url": "https://www.freepeople.com/womens-clothes/?dtm_em=eec94fa6bb23ad2ee8a8bf01c001257e0748c66b45a5a687eccb8058cf1cbf4a&dtmc_drop_id=C000046766_04262019122720&mi_ecmp=C000046766_04262019122720&mi_u=eec94fa6bb23ad2ee8a8bf01c001257e0748c66b45a5a687eccb8058cf1cbf4a&page=34&s2=eec94fa6bb23ad2ee8a8bf01c001257e0748c66b45a5a687eccb8058cf1cbf4a"
        }
      ],
      "growth": {
        "percent": 10.8,
        "period": "FY2026",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Includes FP Movement and wholesale.",
        "source": {
          "name": "URBN · FY2026 results",
          "url": "https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-fy26-q4-sales-and-operating-results",
          "date": "2026-02-25"
        },
        "calculated": true
      }
    },
    {
      "id": "revolve",
      "name": "Revolve",
      "segment": "Fashion",
      "url": "https://www.revolve.com/v/activewear-dresses",
      "description": "",
      "sources": [
        {
          "name": "Revolve official site",
          "url": "https://www.revolve.com/"
        },
        {
          "name": "Activewear Dresses | REVOLVE",
          "url": "https://www.revolve.com/v/activewear-dresses"
        }
      ],
      "growth": {
        "percent": 9,
        "period": "CY2025",
        "ended": "2025-12-31",
        "scope": "REVOLVE segment",
        "note": "REVOLVE segment, not Revolve Group total.",
        "source": {
          "name": "Revolve · 2025 annual results",
          "url": "https://investors.revolve.com/news/news-details/2026/Revolve-Group-Announces-Fourth-Quarter-and-Full-Year-2025-Financial-Results/default.aspx",
          "date": "2026-02-24"
        },
        "calculated": false
      }
    },
    {
      "id": "gap",
      "name": "Gap",
      "segment": "Fashion",
      "url": "https://www.gap.com/browse/women/dresses?cid=13658",
      "description": "",
      "sources": [
        {
          "name": "Gap official site",
          "url": "https://www.gap.com/"
        },
        {
          "name": "Women's Dresses | Gap",
          "url": "https://www.gap.com/browse/women/dresses?cid=13658"
        }
      ],
      "growth": {
        "percent": 5,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Annual brand net sales.",
        "source": {
          "name": "Gap Inc. · FY2025 results",
          "url": "https://investors.gapinc.com/press-releases/news-details/2026/Gap-Inc--Reports-Fourth-Quarter-and-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-05"
        },
        "calculated": false
      }
    },
    {
      "id": "old-navy",
      "name": "Old Navy",
      "segment": "Fashion",
      "url": "https://oldnavy.gap.com/browse/women/dresses-and-jumpsuits?bc=true&cid=15292",
      "description": "",
      "sources": [
        {
          "name": "Old Navy official site",
          "url": "https://oldnavy.gap.com/"
        },
        {
          "name": "Women's Dresses | Old Navy",
          "url": "https://oldnavy.gap.com/browse/women/dresses-and-jumpsuits?bc=true&cid=15292"
        }
      ],
      "growth": {
        "percent": 3,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Annual brand net sales.",
        "source": {
          "name": "Gap Inc. · FY2025 results",
          "url": "https://investors.gapinc.com/press-releases/news-details/2026/Gap-Inc--Reports-Fourth-Quarter-and-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-05"
        },
        "calculated": false
      }
    },
    {
      "id": "banana-republic",
      "name": "Banana Republic",
      "segment": "Fashion",
      "url": "https://bananarepublic.gap.com/browse/women/dresses-and-jumpsuits?cid=69883",
      "description": "",
      "sources": [
        {
          "name": "Banana Republic official site",
          "url": "https://bananarepublic.gap.com/"
        },
        {
          "name": "Women's Dresses | Banana Republic",
          "url": "https://bananarepublic.gap.com/browse/women/dresses-and-jumpsuits?cid=69883"
        }
      ],
      "growth": {
        "percent": -1,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Annual brand net sales.",
        "source": {
          "name": "Gap Inc. · FY2025 results",
          "url": "https://investors.gapinc.com/press-releases/news-details/2026/Gap-Inc--Reports-Fourth-Quarter-and-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-05"
        },
        "calculated": false
      }
    },
    {
      "id": "american-eagle",
      "name": "American Eagle",
      "segment": "Denim",
      "url": "https://www.ae.com/us/en/c/women/dresses/cat1320034",
      "description": "",
      "sources": [
        {
          "name": "American Eagle official site",
          "url": "https://www.ae.com/"
        },
        {
          "name": "Women's Dresses and Jumpsuits | American Eagle",
          "url": "https://www.ae.com/us/en/c/women/dresses/cat1320034"
        }
      ],
      "growth": {
        "percent": -0.5,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand segment",
        "note": "Calculated from disclosed brand-segment sales.",
        "source": {
          "name": "AEO · FY2025 results",
          "url": "https://investors.ae.com/press-releases/news-details/2026/AEO-Inc--Reports-Strong-Fourth-Quarter-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-04"
        },
        "calculated": true
      }
    },
    {
      "id": "hollister",
      "name": "Hollister",
      "segment": "Fashion",
      "url": "https://www.hollisterco.com/shop/us/womens?icmp=ICT%3ASPR26%3AF-H%3ASB%3AB%3ADIV%3APRM%3ASP%3AFebWk3%3A",
      "description": "",
      "sources": [
        {
          "name": "Hollister official site",
          "url": "https://www.hollisterco.com/"
        },
        {
          "name": "Women's Clothing & Outfits: Tops, Pants & Jackets | Hollister Co.",
          "url": "https://www.hollisterco.com/shop/us/womens?icmp=ICT%3ASPR26%3AF-H%3ASB%3AB%3ADIV%3APRM%3ASP%3AFebWk3%3A"
        }
      ],
      "growth": {
        "percent": 14.7,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand family",
        "note": "Calculated from disclosed brand-family sales.",
        "source": {
          "name": "Abercrombie & Fitch · SEC release",
          "url": "https://www.sec.gov/Archives/edgar/data/1018840/000101884026000006/q42025pressrelease.htm",
          "date": "2026-03-04"
        },
        "calculated": true
      }
    },
    {
      "id": "ann-taylor",
      "name": "Ann Taylor",
      "segment": "Fashion",
      "url": "https://www.anntaylor.com/l/dressy-leggings-1aez00a",
      "description": "",
      "sources": [
        {
          "name": "Ann Taylor official site",
          "url": "https://www.anntaylor.com/"
        },
        {
          "name": "Dressy Leggings | Ann Taylor",
          "url": "https://www.anntaylor.com/l/dressy-leggings-1aez00a"
        }
      ]
    },
    {
      "id": "torrid",
      "name": "Torrid",
      "segment": "Fashion",
      "url": "https://www.torrid.com/clothing/dresses/",
      "description": "",
      "sources": [
        {
          "name": "Torrid official site",
          "url": "https://www.torrid.com/"
        },
        {
          "name": "Plus Size Dresses for Women, Sizes 10–30 | Torrid",
          "url": "https://www.torrid.com/clothing/dresses/"
        }
      ],
      "growth": {
        "percent": -9.4,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Company",
        "note": "Annual net sales.",
        "source": {
          "name": "Torrid · FY2025 results",
          "url": "https://investors.torrid.com/news/news-details/2026/Torrid-Reports-Fourth-Quarter-and-Fiscal-2025-Results-and-Initiates-Fiscal-2026-Guidance/default.aspx",
          "date": "2026-03-19"
        },
        "calculated": false
      }
    },
    {
      "id": "reiss",
      "name": "Reiss",
      "segment": "Fashion",
      "url": "https://www.reiss.com/us/en/womens",
      "description": "",
      "sources": [
        {
          "name": "Reiss official site",
          "url": "https://www.reiss.com/"
        },
        {
          "name": "Reiss official women clothing category",
          "url": "https://www.reiss.com/us/en/womens"
        }
      ]
    },
    {
      "id": "allsaints",
      "name": "AllSaints",
      "segment": "Fashion",
      "url": "https://www.allsaints.com/us/women/dresses",
      "description": "",
      "sources": [
        {
          "name": "AllSaints official site",
          "url": "https://www.allsaints.com/"
        },
        {
          "name": "Women's Dresses | Luxury Dresses for Women | ALLSAINTS US",
          "url": "https://www.allsaints.com/us/women/dresses"
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      ]
    },
    {
      "id": "ralph-lauren",
      "name": "Ralph Lauren",
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      "url": "https://www.ralphlauren.com/women-clothing-dresses-jumpsuits",
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      "sources": [
        {
          "name": "Ralph Lauren official site",
          "url": "https://www.ralphlauren.com/"
        },
        {
          "name": "Designer Dresses, Jumpsuits, & Rompers | Ralph Lauren",
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      ],
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        "rank": 7,
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          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
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      }
    },
    {
      "id": "massimo-dutti",
      "name": "Massimo Dutti",
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      "sources": [
        {
          "name": "Massimo Dutti official site",
          "url": "https://www.massimodutti.com/"
        },
        {
          "name": "Women's Dresses - Massimo Dutti - US",
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      ],
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        "rank": 10,
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        }
      }
    },
    {
      "id": "chanel",
      "name": "Chanel",
      "segment": "Luxury",
      "url": "https://www.chanel.com/gr/fashion/ready-to-wear/l/1x1x9x8/dresses/",
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      "sources": [
        {
          "name": "Chanel official site",
          "url": "https://www.chanel.com/us/fashion/"
        },
        {
          "name": "Dresses - Ready-To-Wear — Fashion | CHANEL",
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      ],
      "heat": {
        "rank": 1,
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          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "lululemon",
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      "sources": [
        {
          "name": "lululemon official site",
          "url": "https://shop.lululemon.com/"
        },
        {
          "name": "Women's Dresses | lululemon",
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      ],
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        "percent": 5,
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        "ended": "2026-02-01",
        "scope": "Company",
        "note": "52 weeks versus 53 in the prior year. Reported totals.",
        "source": {
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      }
    },
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      "id": "alo-yoga",
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      "sources": [
        {
          "name": "Alo Yoga official site",
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        },
        {
          "name": "Women's Leggings | High Waist, Capris & Yoga Leggings | ALO",
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        }
      ]
    },
    {
      "id": "gymshark",
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      "sources": [
        {
          "name": "Gymshark official site",
          "url": "https://www.gymshark.com/"
        },
        {
          "name": "Women’s Gym & Workout Dresses – Gymshark",
          "url": "https://row.gymshark.com/collections/dress/womens"
        }
      ]
    },
    {
      "id": "vuori",
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      "description": "",
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        {
          "name": "Vuori official site",
          "url": "https://vuoriclothing.com/"
        },
        {
          "name": "Women's Soft Performance, Workout & Everyday Leggings – Vuori",
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        }
      ]
    },
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      "id": "athleta",
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      "description": "",
      "sources": [
        {
          "name": "Athleta official site",
          "url": "https://athleta.gap.com/"
        },
        {
          "name": "New Shop All Women's Dresses | Athleta",
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      ],
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        "percent": -10,
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        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Annual brand net sales.",
        "source": {
          "name": "Gap Inc. · FY2025 results",
          "url": "https://investors.gapinc.com/press-releases/news-details/2026/Gap-Inc--Reports-Fourth-Quarter-and-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-05"
        },
        "calculated": false
      }
    },
    {
      "id": "fabletics",
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      "url": "https://www.fabletics.com/womens/dresses",
      "description": "",
      "sources": [
        {
          "name": "Fabletics official site",
          "url": "https://www.fabletics.com/"
        },
        {
          "name": "Dresses For Women | Fabletics",
          "url": "https://www.fabletics.com/womens/dresses"
        }
      ]
    },
    {
      "id": "sweaty-betty",
      "name": "Sweaty Betty",
      "segment": "Activewear",
      "url": "https://www.sweatybetty.com/us/shop/bottoms/dresses-and-jumpsuits",
      "description": "",
      "sources": [
        {
          "name": "Sweaty Betty official site",
          "url": "https://www.sweatybetty.com/"
        },
        {
          "name": "Women's Dresses & Jumpsuits | Rompers | Sweaty Betty",
          "url": "https://www.sweatybetty.com/us/shop/bottoms/dresses-and-jumpsuits"
        }
      ]
    },
    {
      "id": "beyond-yoga",
      "name": "Beyond Yoga",
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      "url": "https://beyondyoga.com/collections/shop-all-womens",
      "description": "",
      "sources": [
        {
          "name": "Beyond Yoga official site",
          "url": "https://beyondyoga.com/"
        },
        {
          "name": "Women's Activewear & Athleisure Sets | Shop All Styles – Beyond Yoga",
          "url": "https://beyondyoga.com/collections/shop-all-womens"
        }
      ]
    },
    {
      "id": "nike",
      "name": "Nike",
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      "url": "https://www.nike.com/w/womens-dresses-2a50cz5e1x6z9jj0l",
      "description": "",
      "sources": [
        {
          "name": "Nike official site",
          "url": "https://www.nike.com/w/womens-clothing-5e1x6z6ymx6"
        },
        {
          "name": "Womens Dresses. Nike.com",
          "url": "https://www.nike.com/w/womens-dresses-2a50cz5e1x6z9jj0l"
        }
      ]
    },
    {
      "id": "adidas",
      "name": "adidas",
      "segment": "Activewear",
      "url": "https://www.adidas.com/us/women-clothing",
      "description": "",
      "sources": [
        {
          "name": "adidas official site",
          "url": "https://www.adidas.com/us/women-clothing"
        }
      ]
    },
    {
      "id": "under-armour",
      "name": "Under Armour",
      "segment": "Activewear",
      "url": "https://www.underarmour.com/en-us/c/womens/clothing/dresses-skorts/",
      "description": "",
      "sources": [
        {
          "name": "Under Armour official site",
          "url": "https://www.underarmour.com/en-us/c/womens/clothing/"
        },
        {
          "name": "Women's Dresses & Skorts | Under Armour",
          "url": "https://www.underarmour.com/en-us/c/womens/clothing/dresses-skorts/"
        }
      ]
    },
    {
      "id": "girlfriend-collective",
      "name": "Girlfriend Collective",
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      "url": "https://girlfriend.com/collections/dresses",
      "description": "",
      "sources": [
        {
          "name": "Girlfriend Collective official site",
          "url": "https://girlfriend.com/"
        },
        {
          "name": "Dresses – Girlfriend Collective",
          "url": "https://girlfriend.com/collections/dresses"
        }
      ]
    },
    {
      "id": "on",
      "name": "On",
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      "description": "",
      "sources": [
        {
          "name": "On official site",
          "url": "https://www.on.com/en-us/shop/womens/apparel"
        },
        {
          "name": "Women's Dresses | On United States",
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        }
      ],
      "growth": {
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        "scope": "Company",
        "note": "Mostly footwear. Total-company growth, not apparel-only growth.",
        "source": {
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          "url": "https://press.on-running.com/on-announces-fourth-quarter-and-full-year-results-and-the-filing-of-its-annual-report-on-form-20-f-for-2025",
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        },
        "calculated": false
      }
    },
    {
      "id": "moncler",
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      "description": "",
      "sources": [
        {
          "name": "Moncler official site",
          "url": "https://www.moncler.com/"
        },
        {
          "name": "Dresses for Women - White, Black & Maxi Dresses | Moncler US",
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        }
      ],
      "heat": {
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          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "varley",
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      "sources": [
        {
          "name": "Varley official site",
          "url": "https://www.varley.com/"
        },
        {
          "name": "Leggings | Shop Leggings – Varley US",
          "url": "https://www.varley.com/collections/leggings"
        }
      ]
    },
    {
      "id": "skims",
      "name": "SKIMS",
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      "description": "",
      "sources": [
        {
          "name": "SKIMS official site",
          "url": "https://skims.com/"
        },
        {
          "name": "Women's Dresses | Slip, Mini & Maxi Styles | SKIMS",
          "url": "https://skims.com/collections/slip-dresses?cursor=eyJsYXN0X3ZhbHVlIjoiMTEiLCJsYXN0X2lkIjo3MTE3MjI3MzkzMTU2LCJvZmZzZXQiOjExfQ%3D%3D&direction=next&variant=39364285628548"
        }
      ]
    },
    {
      "id": "spanx",
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      "sources": [
        {
          "name": "SPANX official site",
          "url": "https://spanx.com/"
        },
        {
          "name": "Shop Women’s Shapewear & Compression Leggings | SPANX",
          "url": "https://spanx.com/collections/leggings?collection_cursor=eyJsYXN0X3ZhbHVlIjoiMTEiLCJsYXN0X2lkIjo5MzQ4ODIyNjk2MTQ3LCJvZmZzZXQiOjExfQ%3D%3D&collection_direction=next"
        }
      ]
    },
    {
      "id": "thirdlove",
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          "name": "ThirdLove official site",
          "url": "https://www.thirdlove.com/"
        },
        {
          "name": "All Women's Leggings - Shop Seamless, High Performance & Compression Leggings for Women | ThirdLove – Thirdlove",
          "url": "https://www.thirdlove.com/collections/leggings"
        }
      ]
    },
    {
      "id": "savage-x-fenty",
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      "description": "",
      "sources": [
        {
          "name": "Savage X Fenty official site",
          "url": "https://www.savagex.com/"
        },
        {
          "name": "Lounge Dresses | SAVAGE X FENTY by Rihanna",
          "url": "https://www.savagex.com/products/loungewear/dresses"
        }
      ]
    },
    {
      "id": "victorias-secret",
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      "description": "",
      "sources": [
        {
          "name": "Victoria’s Secret official site",
          "url": "https://www.victoriassecret.com/"
        },
        {
          "name": "Women's Dresses: Slip, Cocktail, and Sun Dresses",
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        }
      ],
      "growth": {
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        "ended": "2026-01-31",
        "scope": "Company group",
        "note": "Victoria’s Secret & Co., including PINK and Adore Me; not isolated namesake-brand sales.",
        "source": {
          "name": "Victoria’s Secret & Co. · FY2025 results",
          "url": "https://www.victoriassecretandco.com/news-releases/news-release-details/victorias-secret-co-reports-2025-fourth-quarter-and-full-year",
          "date": "2026-03-05"
        },
        "calculated": true
      }
    },
    {
      "id": "aerie",
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        {
          "name": "Aerie official site",
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        },
        {
          "name": "Women's Clothing: Tops, Bottoms & Dresses | Aerie",
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        }
      ],
      "growth": {
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        "ended": "2026-01-31",
        "scope": "Brand segment",
        "note": "Includes OFFL/NE. Revenue growth, not comparable-store sales.",
        "source": {
          "name": "AEO · FY2025 results",
          "url": "https://investors.ae.com/press-releases/news-details/2026/AEO-Inc--Reports-Strong-Fourth-Quarter-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-04"
        },
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      }
    },
    {
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        },
        {
          "name": "Workout Clothes: Activewear for Women | Adore Me",
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      ]
    },
    {
      "id": "oner-active",
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        {
          "name": "Oner Active official site",
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        },
        {
          "name": "Women's Workout Clothes & Activewear | Ladies Workout & Gymwear - Oner Active",
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        }
      ]
    },
    {
      "id": "aybl",
      "name": "AYBL",
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      "description": "",
      "sources": [
        {
          "name": "AYBL official site",
          "url": "https://www.aybl.com/"
        },
        {
          "name": "All Products",
          "url": "https://www.aybl.com/collections/all-products/womens"
        }
      ]
    },
    {
      "id": "dior",
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      "description": "",
      "sources": [
        {
          "name": "Dior official site",
          "url": "https://www.dior.com/en_us/fashion"
        },
        {
          "name": "Women's Ready-to-Wear | DIOR",
          "url": "https://www.dior.com/en_us/fashion/womens-fashion/ready-to-wear/leather"
        }
      ],
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          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
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      }
    },
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        {
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        },
        {
          "name": "Women's Lingerie & Sets | Bras, Bralettes, Underwear & Slips – Eberjey",
          "url": "https://eberjey.com/collections/women-lingerie"
        }
      ]
    },
    {
      "id": "coach",
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      "description": "",
      "sources": [
        {
          "name": "Coach official site",
          "url": "https://www.coach.com/"
        },
        {
          "name": "Women's Dresses | Coach",
          "url": "https://www.coach.com/shop/women/ready-to-wear/dresses?hp=img_new_arrivals"
        }
      ],
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      }
    },
    {
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      "name": "Calvin Klein",
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      "description": "",
      "sources": [
        {
          "name": "Calvin Klein official site",
          "url": "https://www.calvinklein.us/"
        },
        {
          "name": "Women's Dresses | Casual & Formal Wear | Calvin Klein",
          "url": "https://www.calvinklein.us/en/women/apparel/dresses"
        }
      ]
    },
    {
      "id": "celine",
      "name": "Celine",
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      "description": "",
      "sources": [
        {
          "name": "Celine official site",
          "url": "https://www.celine.com/"
        },
        {
          "name": "HIGH-END DESIGNER DRESSES AND SKIRTS FOR WOMEN | CELINE",
          "url": "https://www.celine.com/en-us/women/ready-to-wear/dresses-and-skirts/"
        }
      ],
      "heat": {
        "rank": 15,
        "change": 5,
        "period": "Q2 2026",
        "source": {
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          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
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      "name": "Bottega Veneta",
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      "url": "https://www.bottegaveneta.com/en-us/women-collection-us/women-clothing/dresses",
      "description": "",
      "sources": [
        {
          "name": "Bottega Veneta official site",
          "url": "https://www.bottegaveneta.com/"
        },
        {
          "name": "Luxury Designer Dresses For Women | Bottega Veneta® US",
          "url": "https://www.bottegaveneta.com/en-us/women-collection-us/women-clothing/dresses"
        }
      ],
      "heat": {
        "rank": 14,
        "change": 1,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "levis",
      "name": "Levi’s",
      "segment": "Denim",
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      "description": "",
      "sources": [
        {
          "name": "Levi’s official site",
          "url": "https://www.levi.com/"
        },
        {
          "name": "Dresses & Skirts For Women | Levi's® US",
          "url": "https://www.levi.com/US/en_US/sale/womens-sale/dresses-skirts/eileen-midi-dress/p/A08180001"
        }
      ]
    },
    {
      "id": "wrangler",
      "name": "Wrangler",
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      "url": "https://www.wrangler.com/search?q=womens+dresses",
      "description": "",
      "sources": [
        {
          "name": "Wrangler official site",
          "url": "https://www.wrangler.com/"
        },
        {
          "name": "womens dresses | Shop womens dresses from Wrangler®",
          "url": "https://www.wrangler.com/search?q=womens+dresses"
        }
      ]
    },
    {
      "id": "versace",
      "name": "Versace",
      "segment": "Luxury",
      "url": "https://www.versace.com/mc/en/women/clothing/",
      "description": "",
      "sources": [
        {
          "name": "Versace official site",
          "url": "https://www.versace.com/"
        },
        {
          "name": "Versace Women's Clothing - Ready to Wear | Online Store EU",
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        }
      ],
      "heat": {
        "rank": 13,
        "change": -1,
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          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "boden",
      "name": "Boden",
      "segment": "Fashion",
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      "description": "",
      "sources": [
        {
          "name": "Boden official site",
          "url": "https://us.boden.com/"
        },
        {
          "name": "Women's New Dresses | Boden USA",
          "url": "https://us.boden.com/collections/womens-new-dresses"
        }
      ]
    },
    {
      "id": "agolde",
      "name": "AGOLDE",
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      "description": "",
      "sources": [
        {
          "name": "AGOLDE official site",
          "url": "https://agolde.com/"
        },
        {
          "name": "Women's Dresses Category – AGOLDE",
          "url": "https://agolde.com/collections/womens-dresses-category"
        }
      ]
    },
    {
      "id": "citizens-of-humanity",
      "name": "Citizens of Humanity",
      "segment": "Denim",
      "url": "https://citizensofhumanity.com/collections/womens-shop-all",
      "description": "",
      "sources": [
        {
          "name": "Citizens of Humanity official site",
          "url": "https://citizensofhumanity.com/"
        },
        {
          "name": "Women's Shop All – Citizens of Humanity",
          "url": "https://citizensofhumanity.com/collections/womens-shop-all"
        }
      ]
    },
    {
      "id": "paige",
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      "description": "",
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        {
          "name": "PAIGE official site",
          "url": "https://paige.com/"
        },
        {
          "name": "Women's Dresses - PAIGE",
          "url": "https://paige.com/collection/women-dresses"
        }
      ]
    },
    {
      "id": "frame",
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      "description": "",
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        {
          "name": "FRAME official site",
          "url": "https://frame-store.com/"
        },
        {
          "name": "Clothing & Accessories for Women",
          "url": "https://frame-store.com/collections/clothing-accessories-women"
        }
      ]
    },
    {
      "id": "good-american",
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      "description": "",
      "sources": [
        {
          "name": "Good American official site",
          "url": "https://www.goodamerican.com/"
        },
        {
          "name": "Dresses – GOOD AMERICAN",
          "url": "https://www.goodamerican.com/collections/dresses"
        }
      ]
    },
    {
      "id": "7-for-all-mankind",
      "name": "7 For All Mankind",
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      "url": "https://7forallmankind.com/en-int/collections/women-categories-dresses-jumpsuits",
      "description": "",
      "sources": [
        {
          "name": "7 For All Mankind official site",
          "url": "https://7forallmankind.com/"
        },
        {
          "name": "Women's Designer Dresses, Jumpsuits, & More | 7 For All Mankind",
          "url": "https://7forallmankind.com/en-int/collections/women-categories-dresses-jumpsuits"
        }
      ]
    },
    {
      "id": "mother",
      "name": "MOTHER",
      "segment": "Denim",
      "url": "https://www.motherdenim.com/collections/denim-mid-rise",
      "description": "",
      "sources": [
        {
          "name": "MOTHER official site",
          "url": "https://www.motherdenim.com/"
        },
        {
          "name": "Women's Mid Rise Jeans - MOTHER DENIM",
          "url": "https://www.motherdenim.com/collections/denim-mid-rise"
        }
      ]
    },
    {
      "id": "dl1961",
      "name": "DL1961",
      "segment": "Denim",
      "url": "https://dl1961.com/collections/ready-to-wear-view-all/dresses",
      "description": "",
      "sources": [
        {
          "name": "DL1961 official site",
          "url": "https://dl1961.com/"
        },
        {
          "name": "Women's Ready to Wear | DL1961 | DL1961",
          "url": "https://dl1961.com/collections/ready-to-wear-view-all/dresses"
        }
      ]
    },
    {
      "id": "the-row",
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      "segment": "Luxury",
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        {
          "name": "The Row official site",
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      ],
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        "change": -1,
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          "name": "The Lyst Index · Q2 2026",
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        }
      }
    },
    {
      "id": "phoebe-philo",
      "name": "Phoebe Philo",
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        {
          "name": "Phoebe Philo official site",
          "url": "https://www.phoebephilo.com/"
        },
        {
          "name": "PHOEBE PHILO | Ready To Wear",
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        }
      ],
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        "rank": 18,
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          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "rag-bone",
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        {
          "name": "rag & bone official site",
          "url": "https://www.rag-bone.com/"
        },
        {
          "name": "Women's Clothing & Apparel | rag & bone",
          "url": "https://www.rag-bone.com/womens/apparel/"
        }
      ]
    },
    {
      "id": "alice-olivia",
      "name": "Alice + Olivia",
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      "description": "",
      "sources": [
        {
          "name": "Alice + Olivia official site",
          "url": "https://www.aliceandolivia.com/"
        },
        {
          "name": "Designer Dresses | ALICE + OLIVIA",
          "url": "https://www.aliceandolivia.com/collections/dresses"
        }
      ]
    },
    {
      "id": "veronica-beard",
      "name": "Veronica Beard",
      "segment": "Fashion",
      "url": "https://veronicabeard.com/en-gb/products/wright-wrap-dress",
      "description": "",
      "sources": [
        {
          "name": "Veronica Beard official site",
          "url": "https://veronicabeard.com/"
        },
        {
          "name": "Women's Designer Dresses | Maxi Dresses | Veronica Beard",
          "url": "https://veronicabeard.com/en-gb/products/wright-wrap-dress"
        }
      ]
    },
    {
      "id": "ganni",
      "name": "GANNI",
      "segment": "Fashion",
      "url": "https://www.ganni.com/us/clothing/",
      "description": "",
      "sources": [
        {
          "name": "GANNI official site",
          "url": "https://www.ganni.com/"
        },
        {
          "name": "GANNI Clothing – Cult Dresses, Knitwear & Denim | GANNI US",
          "url": "https://www.ganni.com/us/clothing/"
        }
      ]
    },
    {
      "id": "anine-bing",
      "name": "ANINE BING",
      "segment": "Fashion",
      "url": "https://www.aninebing.com/collections/dresses-skirts",
      "description": "",
      "sources": [
        {
          "name": "ANINE BING official site",
          "url": "https://www.aninebing.com/"
        },
        {
          "name": "Dresses + Skirts",
          "url": "https://www.aninebing.com/collections/dresses-skirts"
        }
      ]
    },
    {
      "id": "doen",
      "name": "DÔEN",
      "segment": "Fashion",
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      "description": "",
      "sources": [
        {
          "name": "DÔEN official site",
          "url": "https://www.shopdoen.com/"
        },
        {
          "name": "Dresses | DÔEN",
          "url": "https://www.shopdoen.com/collections/dresses"
        }
      ]
    },
    {
      "id": "farm-rio",
      "name": "FARM Rio",
      "segment": "Fashion",
      "url": "https://farmrio.com/collections/dresses",
      "description": "",
      "sources": [
        {
          "name": "FARM Rio official site",
          "url": "https://farmrio.com/"
        },
        {
          "name": "Dresses: Maxi, Midi, Mini, Floral & More – FARM Rio",
          "url": "https://farmrio.com/collections/dresses"
        }
      ]
    },
    {
      "id": "rixo",
      "name": "RIXO",
      "segment": "Fashion",
      "url": "https://rixolondon.com/en-eu/collections/dresses",
      "description": "",
      "sources": [
        {
          "name": "RIXO official site",
          "url": "https://rixolondon.com/"
        },
        {
          "name": "Dresses | Unique, Vintage-Inspired Mini, Maxi & Midi Dresses | RIXO Europe ⋆",
          "url": "https://rixolondon.com/en-eu/collections/dresses"
        }
      ]
    },
    {
      "id": "self-portrait",
      "name": "Self-Portrait",
      "segment": "Fashion",
      "url": "https://www.self-portrait.com/",
      "description": "",
      "sources": [
        {
          "name": "Self-Portrait official site",
          "url": "https://www.self-portrait.com/"
        }
      ]
    },
    {
      "id": "a-l-c",
      "name": "A.L.C.",
      "segment": "Fashion",
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      "description": "",
      "sources": [
        {
          "name": "A.L.C. official site",
          "url": "https://alcltd.com/"
        },
        {
          "name": "Women's Clothing - Designer Dresses & Apparel by A.L.C. | ALCltd.com",
          "url": "https://alcltd.com/collections/ready-to-wear"
        }
      ]
    },
    {
      "id": "sandro",
      "name": "Sandro",
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      "description": "",
      "sources": [
        {
          "name": "Sandro official site",
          "url": "https://us.sandro-paris.com/"
        },
        {
          "name": "Dresses | Women | Sandro-paris.com",
          "url": "https://us.sandro-paris.com/en/womens/clothing/dresses/"
        }
      ]
    },
    {
      "id": "maje",
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      "segment": "Fashion",
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      "description": "",
      "sources": [
        {
          "name": "Maje official site",
          "url": "https://us.maje.com/"
        },
        {
          "name": "Ready-to-wear For Women | Maje",
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        }
      ]
    },
    {
      "id": "the-frankie-shop",
      "name": "The Frankie Shop",
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      "description": "",
      "sources": [
        {
          "name": "The Frankie Shop official site",
          "url": "https://thefrankieshop.com/"
        },
        {
          "name": "Women’s Dresses – The Frankie Shop",
          "url": "https://thefrankieshop.com/collections/womens-dresses"
        }
      ]
    },
    {
      "id": "ulla-johnson",
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      "description": "",
      "sources": [
        {
          "name": "Ulla Johnson official site",
          "url": "https://ullajohnson.com/"
        },
        {
          "name": "Ready to Wear | Designer Womenswear | Ulla Johnson",
          "url": "https://ullajohnson.com/collections/ready-to-wear"
        }
      ]
    },
    {
      "id": "zimmermann",
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      "description": "",
      "sources": [
        {
          "name": "Zimmermann official site",
          "url": "https://www.zimmermann.com/"
        },
        {
          "name": "Women's Designer Clothing | ZIMMERMANN",
          "url": "https://www.zimmermann.com/ready-to-wear/clothing"
        }
      ]
    },
    {
      "id": "lulus",
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        {
          "name": "Lulus official site",
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        }
      ],
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        "ended": "2025-12-28",
        "scope": "Company",
        "note": "Annual net sales.",
        "source": {
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          "url": "https://investors.lulus.com/news-releases/news-release-details/lulus-reports-fourth-quarter-and-fiscal-year-2025-results",
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        },
        "calculated": false
      }
    },
    {
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        {
          "name": "Oh Polly official site",
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        },
        {
          "name": "Dresses - Cute & Pretty Women's Dresses | Oh Polly UK",
          "url": "https://www.ohpolly.com/collections/dresses"
        }
      ]
    },
    {
      "id": "urban-outfitters",
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      "description": "",
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        {
          "name": "Urban Outfitters official site",
          "url": "https://www.urbanoutfitters.com/"
        },
        {
          "name": "Women's Dresses: Maxi, Midi & Mini Styles | Urban Outfitters",
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      ],
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        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Includes lifestyle products beyond apparel.",
        "source": {
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          "url": "https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-fy26-q4-sales-and-operating-results",
          "date": "2026-02-25"
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        "calculated": true
      }
    },
    {
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      "description": "",
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        {
          "name": "Jacquemus official site",
          "url": "https://www.jacquemus.com/"
        },
        {
          "name": "Ready-to-wear - Women - JACQUEMUS | Official website",
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          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "miu-miu",
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        {
          "name": "Miu Miu official site",
          "url": "https://www.miumiu.com/"
        },
        {
          "name": "Women's Casual, Work or Evening Dresses | Miu Miu - US",
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      ],
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        "rank": 2,
        "change": 2,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
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      }
    },
    {
      "id": "prada",
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      "description": "",
      "sources": [
        {
          "name": "Prada official site",
          "url": "https://www.prada.com/"
        },
        {
          "name": "Women's Dresses | PRADA - Monaco",
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      ],
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        "rank": 6,
        "change": 1,
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          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
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      }
    },
    {
      "id": "gucci",
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      "description": "",
      "sources": [
        {
          "name": "Gucci official site",
          "url": "https://www.gucci.com/"
        },
        {
          "name": "Gucci® Women's Ready to Wear | Women's Designer Clothing | GUCCI® US",
          "url": "https://www.gucci.com/us/en/ca/women/ready-to-wear-for-women-c-women-readytowear"
        }
      ],
      "heat": {
        "rank": 5,
        "change": 0,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "saint-laurent",
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      "description": "",
      "sources": [
        {
          "name": "Saint Laurent official site",
          "url": "https://www.ysl.com/"
        },
        {
          "name": "Dresses & Skirts for Women | Saint Laurent | YSL US",
          "url": "https://www.ysl.com/en-us/ca/shop-women/ready-to-wear/dresses-and-skirts"
        }
      ],
      "heat": {
        "rank": 4,
        "change": -2,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "chloe",
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      "segment": "Luxury",
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      "description": "",
      "sources": [
        {
          "name": "Chloé official site",
          "url": "https://www.chloe.com/"
        },
        {
          "name": "Women's Ready-to-Wear Line | Fashionable Choices | Chloé CH",
          "url": "https://www.chloe.com/ch/chloe/shop-online/women/ready-to-wear"
        }
      ],
      "heat": {
        "rank": 11,
        "change": 3,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "burberry",
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      "description": "",
      "sources": [
        {
          "name": "Burberry official site",
          "url": "https://us.burberry.com/l/womens-clothing/"
        },
        {
          "name": "Designer Dresses For Women | Burberry®️ Official",
          "url": "https://us.burberry.com/l/womens-clothing/dresses/"
        }
      ],
      "heat": {
        "rank": 8,
        "change": 1,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "loewe",
      "name": "Loewe",
      "segment": "Luxury",
      "url": "https://www.loewe.com/usa/en/women/ready-to-wear/dresses",
      "description": "",
      "sources": [
        {
          "name": "Loewe official site",
          "url": "https://www.loewe.com/"
        },
        {
          "name": "Designer dresses for women - LOEWE - LOEWE USA Official Website",
          "url": "https://www.loewe.com/usa/en/women/ready-to-wear/dresses"
        }
      ],
      "heat": {
        "rank": 17,
        "change": -1,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-womens-jeans-fit-details",
      "question": "Which jeans-fit details can women's apparel creative make clear?",
      "text": "Levi's size guide uses waist, hip and inseam measurements. Show the advertised cut and make its measurement guide accessible instead of treating the numeric size as complete fit information. This is an editorial application of brand guidance, not measured conversion lift.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-womens-jeans-fit-details",
      "citation": "Madgicx Research & Labs. Womens Apparel. Which jeans-fit details can women's apparel creative make clear? Levi's size guide uses waist, hip and inseam measurements. Show the advertised cut and make its measurement guide accessible instead of treating the numeric size as complete fit information. This is an editorial application of brand guidance, not measured conversion lift.  Source: https://help.levi.com/hc/en-us/articles/360025097092-Levi-s-Product-Size-Guide Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-womens-jeans-fit-details",
      "source_url": "https://help.levi.com/hc/en-us/articles/360025097092-Levi-s-Product-Size-Guide"
    },
    {
      "group": "In this category",
      "id": "answer-womens-fit-labels",
      "question": "Can petite and regular jeans use the same size message?",
      "text": "Levi's guidance distinguishes measurement and height context for different fits. Keep the advertised variant's inseam and fit information visible. Do not infer that a height or size label has the same meaning across every women's apparel brand.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-womens-fit-labels",
      "citation": "Madgicx Research & Labs. Womens Apparel. Can petite and regular jeans use the same size message? Levi's guidance distinguishes measurement and height context for different fits. Keep the advertised variant's inseam and fit information visible. Do not infer that a height or size label has the same meaning across every women's apparel brand.  Source: https://help.levi.com/hc/en-us/articles/360025097092-Levi-s-Product-Size-Guide Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-womens-fit-labels",
      "source_url": "https://help.levi.com/hc/en-us/articles/360025097092-Levi-s-Product-Size-Guide"
    },
    {
      "group": "In this category",
      "id": "answer-womens-returns",
      "question": "Is this Women's Apparel AOV a net-after-returns figure?",
      "text": "The saved calculation uses purchase ROAS multiplied by cost per purchase. It does not establish a separate returns adjustment, so the result should not be labelled net-after-returns AOV.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-womens-returns",
      "citation": "Madgicx Research & Labs. Womens Apparel. Is this Women's Apparel AOV a net-after-returns figure? The saved calculation uses purchase ROAS multiplied by cost per purchase. It does not establish a separate returns adjustment, so the result should not be labelled net-after-returns AOV. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-womens-returns",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "In this category",
      "id": "answer-women-versus-all-apparel",
      "question": "Should I use the Women's Apparel or the wider Apparel & Fashion benchmark?",
      "text": "This page's $58.70 median comes from exact Womens Apparel classifications. The parent industry also covers other subcategories. Use the exact category for a women's-apparel-specific reference; the broader aggregate is a different scope.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-women-versus-all-apparel",
      "citation": "Madgicx Research & Labs. Womens Apparel. Should I use the Women's Apparel or the wider Apparel & Fashion benchmark? This page's $58.70 median comes from exact Womens Apparel classifications. The parent industry also covers other subcategories. Use the exact category for a women's-apparel-specific reference; the broader aggregate is a different scope. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-women-versus-all-apparel",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Womens Apparel?",
      "text": "The median account AOV for Womens Apparel is $58.70 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-median-aov",
      "citation": "Madgicx Research & Labs. Womens Apparel. What is the average order value benchmark for Womens Apparel? The median account AOV for Womens Apparel is $58.70 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Womens Apparel?",
      "text": "The middle 50% of account AOVs runs from $26.50 to $121.93 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-aov-range",
      "citation": "Madgicx Research & Labs. Womens Apparel. What is the typical AOV range in Womens Apparel? The middle 50% of account AOVs runs from $26.50 to $121.93 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $26.50 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Womens Apparel. What is the lower-quartile AOV? The 25th-percentile account AOV is $26.50 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $121.93 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Womens Apparel. What is the upper-quartile AOV? The 75th-percentile account AOV is $121.93 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Womens Apparel. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Womens Apparel. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Womens Apparel. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Womens Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Womens Apparel. Which industry or subcategory does this benchmark cover? This benchmark covers exact Womens Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Womens Apparel. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Womens Apparel. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Womens Apparel. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Womens Apparel. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#method Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-download-research",
      "citation": "Madgicx Research & Labs. Womens Apparel. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-cite-research",
      "citation": "Madgicx Research & Labs. Womens Apparel. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/womens-apparel#reuse"
    }
  ]
}