{
  "name": "Mens Apparel",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "mens-apparel",
  "kind": "subcategory",
  "parent_slug": "apparel-fashion",
  "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "mens-apparel",
    "parent_slug": "apparel-fashion",
    "cohort_scope": "exact_child",
    "median_aov_usd": 59.09,
    "p25_aov_usd": 22.84,
    "p75_aov_usd": 114.84,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:01.732249+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Mens Apparel account AOV: median $59.09; middle 50% $22.84–$114.84. Snapshot read 2026-10-11T14:06:01.732249+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "abercrombie-fitch",
      "name": "Abercrombie & Fitch",
      "segment": "Menswear",
      "url": "https://www.abercrombie.com/shop/a-ca/mens-shirts-tops",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts | Abercrombie & Fitch",
          "url": "https://www.abercrombie.com/shop/a-ca/mens-shirts-tops"
        }
      ]
    },
    {
      "id": "h-m",
      "name": "H&M",
      "segment": "Menswear",
      "url": "https://www2.hm.com/en_us/men/shop-by-product/shirts.html",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts | Dress, Linen, Long Sleeve & Flannel | H&M US",
          "url": "https://www2.hm.com/en_us/men/shop-by-product/shirts.html"
        }
      ]
    },
    {
      "id": "zara",
      "name": "Zara",
      "segment": "Menswear",
      "url": "https://www.zara.com/us/en/man-shirts-l737.html",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts | ZARA United States",
          "url": "https://www.zara.com/us/en/man-shirts-l737.html"
        }
      ]
    },
    {
      "id": "mango",
      "name": "Mango",
      "segment": "Menswear",
      "url": "https://shop.mango.com/eg/en/c/men/shirts/85ceefeb",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s shirts 2026 | MANGO Egypt",
          "url": "https://shop.mango.com/eg/en/c/men/shirts/85ceefeb"
        }
      ]
    },
    {
      "id": "uniqlo",
      "name": "Uniqlo",
      "segment": "Menswear",
      "url": "https://www.uniqlo.com/us/en/men/shirts-and-polos",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Shirts & Polos – Dress Shirts, Casual Styles & Everyday Essentials | UNIQLO US",
          "url": "https://www.uniqlo.com/us/en/men/shirts-and-polos"
        }
      ]
    },
    {
      "id": "cos",
      "name": "COS",
      "segment": "Menswear",
      "url": "https://www.cos.com/en-eu/men/shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts | COS",
          "url": "https://www.cos.com/en-eu/men/shirts"
        }
      ]
    },
    {
      "id": "everlane",
      "name": "Everlane",
      "segment": "Menswear",
      "url": "https://www.everlane.com/collections/mens-tees-and-tanks",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Tees and Tanks – Everlane",
          "url": "https://www.everlane.com/collections/mens-tees-and-tanks"
        }
      ]
    },
    {
      "id": "quince",
      "name": "Quince",
      "segment": "Menswear",
      "url": "https://www.quince.com/shop/men/shirts?jumplink=true&pageType=ALL",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts - Linen, Oxford, Dress & Performance Button-Downs",
          "url": "https://www.quince.com/shop/men/shirts?jumplink=true&pageType=ALL"
        }
      ]
    },
    {
      "id": "j-crew",
      "name": "J.Crew",
      "segment": "Menswear",
      "url": "https://www.jcrew.com/plp/mens/categories/clothing?sub-categories=mens-shopall-dressShirts%2Cmens-shopall-underwearAndBoxers&useFallback=true",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Dress Shirts Clothing For Men | J.Crew",
          "url": "https://www.jcrew.com/plp/mens/categories/clothing?sub-categories=mens-shopall-dressShirts%2Cmens-shopall-underwearAndBoxers&useFallback=true"
        }
      ]
    },
    {
      "id": "madewell",
      "name": "Madewell",
      "segment": "Menswear",
      "url": "https://www.madewell.com/mens/clothing/?r_categories=Shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts Clothing for Mens | Madewell",
          "url": "https://www.madewell.com/mens/clothing/?r_categories=Shirts"
        }
      ]
    },
    {
      "id": "gap",
      "name": "Gap",
      "segment": "Menswear",
      "url": "https://www.gap.com/browse/men/shirts?cid=15043",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts & Button Up's | Gap",
          "url": "https://www.gap.com/browse/men/shirts?cid=15043"
        }
      ]
    },
    {
      "id": "old-navy",
      "name": "Old Navy",
      "segment": "Menswear",
      "url": "https://oldnavy.gap.com/browse/men?cid=5155",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Clothing | Old Navy",
          "url": "https://oldnavy.gap.com/browse/men?cid=5155"
        }
      ]
    },
    {
      "id": "banana-republic",
      "name": "Banana Republic",
      "segment": "Menswear",
      "url": "https://bananarepublic.gap.com/shop/mens-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts | Banana Republic",
          "url": "https://bananarepublic.gap.com/shop/mens-shirts"
        }
      ]
    },
    {
      "id": "american-eagle",
      "name": "American Eagle",
      "segment": "Menswear",
      "url": "https://www.ae.com/us/en/c/men/mens",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Clothes, Jeans, Shirts & Apparel | American Eagle",
          "url": "https://www.ae.com/us/en/c/men/mens"
        }
      ]
    },
    {
      "id": "hollister",
      "name": "Hollister",
      "segment": "Menswear",
      "url": "https://www.hollisterco.com/shop/us/mens-shirts-tops?pagefm=navigation-breadcrumbs",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts: Long-Sleeve & Button Front Shirts Styles| Hollister Co.",
          "url": "https://www.hollisterco.com/shop/us/mens-shirts-tops?pagefm=navigation-breadcrumbs"
        }
      ]
    },
    {
      "id": "reiss",
      "name": "Reiss",
      "segment": "Menswear",
      "url": "https://www.reiss.com/us/en/shop/gender-men-category-shirts-0?dndl=1",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Reiss official product/category page",
          "url": "https://www.reiss.com/us/en/shop/gender-men-category-shirts-0?dndl=1"
        }
      ]
    },
    {
      "id": "allsaints",
      "name": "AllSaints",
      "segment": "Menswear",
      "url": "https://www.allsaints.com/us/men/clothing",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Clothing | Men's Fashion | ALLSAINTS US",
          "url": "https://www.allsaints.com/us/men/clothing"
        }
      ]
    },
    {
      "id": "ralph-lauren",
      "name": "Ralph Lauren",
      "segment": "Menswear",
      "url": "https://www.ralphlauren.com/men-sale",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Clothing & Apparel Sale | Ralph Lauren",
          "url": "https://www.ralphlauren.com/men-sale"
        }
      ]
    },
    {
      "id": "massimo-dutti",
      "name": "Massimo Dutti",
      "segment": "Menswear",
      "url": "https://www.massimodutti.com/mt/men/linen/shirts-n4305",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "SHIRTS - Massimo Dutti - MT",
          "url": "https://www.massimodutti.com/mt/men/linen/shirts-n4305"
        }
      ]
    },
    {
      "id": "lululemon",
      "name": "lululemon",
      "segment": "Active menswear",
      "url": "https://shop.lululemon.com/?msockid=01b296a1dfb56ba715838004deef6a4b",
      "description": "Public active menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "technical apparel + athletic shoes | lululemon",
          "url": "https://shop.lululemon.com/?msockid=01b296a1dfb56ba715838004deef6a4b"
        }
      ]
    },
    {
      "id": "alo-yoga",
      "name": "Alo Yoga",
      "segment": "Active menswear",
      "url": "https://www.aloyoga.com/en-ag/pages/mens-essentials",
      "description": "Public active menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "MEN'S ESSENTIAL CLOTHING BY ALO | ALO",
          "url": "https://www.aloyoga.com/en-ag/pages/mens-essentials"
        }
      ]
    },
    {
      "id": "gymshark",
      "name": "Gymshark",
      "segment": "Active menswear",
      "url": "https://se.gymshark.com/collections/must-have/mens?collections=t-shirts-tops",
      "description": "Public active menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Must-Haves | Gym & Fitness Clothing | Gymshark",
          "url": "https://se.gymshark.com/collections/must-have/mens?collections=t-shirts-tops"
        }
      ]
    },
    {
      "id": "vuori",
      "name": "Vuori",
      "segment": "Active menswear",
      "url": "https://vuoriclothing.com/collections/new",
      "description": "Public active menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "New Arrivals in Men's Clothing: Shirts, Pants, Shorts & More – Vuori",
          "url": "https://vuoriclothing.com/collections/new"
        }
      ]
    },
    {
      "id": "beyond-yoga",
      "name": "Beyond Yoga",
      "segment": "Active menswear",
      "url": "https://beyondyoga.com/collections/mens-collection",
      "description": "Public active menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Athleisure Clothing Collection | Beyond Yoga",
          "url": "https://beyondyoga.com/collections/mens-collection"
        }
      ]
    },
    {
      "id": "nike",
      "name": "Nike",
      "segment": "Active menswear",
      "url": "https://www.nike.com/ch/en/w/mens-golf-tops-t-shirts-23q9wz9om13znik1",
      "description": "Public active menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Golf Tops & Shirts. Nike CH",
          "url": "https://www.nike.com/ch/en/w/mens-golf-tops-t-shirts-23q9wz9om13znik1"
        }
      ]
    },
    {
      "id": "adidas",
      "name": "adidas",
      "segment": "Active menswear",
      "url": "https://www.adidas.com/us/men-athletic-t_shirts-clothing",
      "description": "Public active menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men - Athletic - T Shirts - Clothing | adidas US",
          "url": "https://www.adidas.com/us/men-athletic-t_shirts-clothing"
        }
      ]
    },
    {
      "id": "under-armour",
      "name": "Under Armour",
      "segment": "Active menswear",
      "url": "https://www.underarmour.com/en-us/c/fan-gear/mens/clothing/",
      "description": "Public active menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's College Fan Gear - Clothing | Under Armour",
          "url": "https://www.underarmour.com/en-us/c/fan-gear/mens/clothing/"
        }
      ]
    },
    {
      "id": "on",
      "name": "On",
      "segment": "Active menswear",
      "url": "https://www.on.com/en-us/shop/mens/apparel",
      "description": "Public active menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Performance Clothing | On United States",
          "url": "https://www.on.com/en-us/shop/mens/apparel"
        }
      ]
    },
    {
      "id": "moncler",
      "name": "Moncler",
      "segment": "Menswear",
      "url": "https://app-www.moncler.com/en-ch/men/ready-to-wear",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Clothing - Ready-to-wear | Moncler CH",
          "url": "https://app-www.moncler.com/en-ch/men/ready-to-wear"
        }
      ]
    },
    {
      "id": "calvin-klein",
      "name": "Calvin Klein",
      "segment": "Menswear",
      "url": "https://www.calvinklein.us/en/90s-looks/men",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "90s Looks + Outfits | 90s Style Men's Clothing | Calvin Klein",
          "url": "https://www.calvinklein.us/en/90s-looks/men"
        }
      ]
    },
    {
      "id": "levi-s",
      "name": "Levi's",
      "segment": "Menswear",
      "url": "https://www.levi.com/US/en_US/clothing/men/shirts/c/levi_clothing_men_shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Mens Shirts - Shop T-Shirts, Plaid, Western & More | Levis® US",
          "url": "https://www.levi.com/US/en_US/clothing/men/shirts/c/levi_clothing_men_shirts"
        }
      ]
    },
    {
      "id": "wrangler",
      "name": "Wrangler",
      "segment": "Menswear",
      "url": "https://www.wrangler.com/shop/men-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Tops & Shirts | Wrangler®",
          "url": "https://www.wrangler.com/shop/men-shirts"
        }
      ]
    },
    {
      "id": "agolde",
      "name": "AGOLDE",
      "segment": "Menswear",
      "url": "https://agolde.com/collections/mens-shirt-category",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirt Category – AGOLDE",
          "url": "https://agolde.com/collections/mens-shirt-category"
        }
      ]
    },
    {
      "id": "citizens-of-humanity",
      "name": "Citizens of Humanity",
      "segment": "Menswear",
      "url": "https://citizensofhumanity.com/collections/mens-tops-collection?polaris.openConsentManager=true",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts – Citizens of Humanity",
          "url": "https://citizensofhumanity.com/collections/mens-tops-collection?polaris.openConsentManager=true"
        }
      ]
    },
    {
      "id": "paige",
      "name": "PAIGE",
      "segment": "Menswear",
      "url": "https://paige.com/collection/men-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts - PAIGE",
          "url": "https://paige.com/collection/men-shirts"
        }
      ]
    },
    {
      "id": "frame",
      "name": "FRAME",
      "segment": "Menswear",
      "url": "https://frame-store.com/en-cz/collections/shirts-men",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts for Men",
          "url": "https://frame-store.com/en-cz/collections/shirts-men"
        }
      ]
    },
    {
      "id": "7-for-all-mankind",
      "name": "7 For All Mankind",
      "segment": "Menswear",
      "url": "https://7forallmankind.com/en-eu/collections/men-categories-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Casual Shirts & Denim Shirts | 7 For All Mankind",
          "url": "https://7forallmankind.com/en-eu/collections/men-categories-shirts"
        }
      ]
    },
    {
      "id": "dl1961",
      "name": "DL1961",
      "segment": "Menswear",
      "url": "https://dl1961.com/pages/mens-fabric-guide",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Fabric Guide | DL1961",
          "url": "https://dl1961.com/pages/mens-fabric-guide"
        }
      ]
    },
    {
      "id": "rag-bone",
      "name": "rag & bone",
      "segment": "Menswear",
      "url": "https://www.rag-bone.com/mens/shirts/?unisex=men",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Shirts - Button Ups, Denim & Knit Styles | rag & bone",
          "url": "https://www.rag-bone.com/mens/shirts/?unisex=men"
        }
      ]
    },
    {
      "id": "sandro",
      "name": "Sandro",
      "segment": "Menswear",
      "url": "https://uk.sandro-paris.com/en/man/shirts/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Elegant Shirts for men | Sandro Paris",
          "url": "https://uk.sandro-paris.com/en/man/shirts/"
        }
      ]
    },
    {
      "id": "urban-outfitters",
      "name": "Urban Outfitters",
      "segment": "Menswear",
      "url": "https://www.urbanoutfitters.com/mens-clothing",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Clothing, Apparel & Fashion | Urban Outfitters",
          "url": "https://www.urbanoutfitters.com/mens-clothing"
        }
      ]
    },
    {
      "id": "jacquemus",
      "name": "Jacquemus",
      "segment": "Menswear",
      "url": "https://www.jacquemus.com/en_br/shirts-men",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts - Men - JACQUEMUS | Official website",
          "url": "https://www.jacquemus.com/en_br/shirts-men"
        }
      ]
    },
    {
      "id": "prada",
      "name": "Prada",
      "segment": "Menswear",
      "url": "https://www.prada.com/jp/en/mens/ready-to-wear/c/10130JP",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Ready To Wear | PRADA - Japan",
          "url": "https://www.prada.com/jp/en/mens/ready-to-wear/c/10130JP"
        }
      ]
    },
    {
      "id": "gucci",
      "name": "Gucci",
      "segment": "Menswear",
      "url": "https://www.gucci.com/us/en/ca/men/ready-to-wear-for-men/shirts-for-men-c-men-readytowear-dress-shirts-and-sports-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Gucci® Men's Dress Shirts | Designer Dress Shirts for Men | GUCCI® US",
          "url": "https://www.gucci.com/us/en/ca/men/ready-to-wear-for-men/shirts-for-men-c-men-readytowear-dress-shirts-and-sports-shirts"
        }
      ]
    },
    {
      "id": "saint-laurent",
      "name": "Saint Laurent",
      "segment": "Menswear",
      "url": "https://www.ysl.com/en-us/ca/shop-men/ready-to-wear/shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts for Men | Saint Laurent | YSL US",
          "url": "https://www.ysl.com/en-us/ca/shop-men/ready-to-wear/shirts"
        }
      ]
    },
    {
      "id": "burberry",
      "name": "Burberry",
      "segment": "Menswear",
      "url": "https://us.burberry.com/v/men-shirt",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men Shirts | Burberry®",
          "url": "https://us.burberry.com/v/men-shirt"
        }
      ]
    },
    {
      "id": "loewe",
      "name": "Loewe",
      "segment": "Menswear",
      "url": "https://www.loewe.com/eur/en/men/menswear/t-shirts-and-polos",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men Designer t-shirts - LOEWE - LOEWE Europe official website",
          "url": "https://www.loewe.com/eur/en/men/menswear/t-shirts-and-polos"
        }
      ]
    },
    {
      "id": "bottega-veneta",
      "name": "Bottega Veneta",
      "segment": "Menswear",
      "url": "https://www.bottegaveneta.com/en-my/men-collection-my/men-clothing",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Designer Clothing | Bottega Veneta®",
          "url": "https://www.bottegaveneta.com/en-my/men-collection-my/men-clothing"
        }
      ]
    },
    {
      "id": "dior",
      "name": "Dior",
      "segment": "Menswear",
      "url": "https://www.dior.com/en_us/fashion/mens-fashion/ready-to-wear/shirts?page=1",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Designer Shirts for Men — Ready-to-Wear | DIOR US",
          "url": "https://www.dior.com/en_us/fashion/mens-fashion/ready-to-wear/shirts?page=1"
        }
      ]
    },
    {
      "id": "louis-vuitton",
      "name": "Louis Vuitton",
      "segment": "Menswear",
      "url": "https://uk.louisvuitton.com/eng-gb/men/ready-to-wear/shirts/_/N-t1wtp7cj-bln0uo8p",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts - Men's Fashion | LOUIS VUITTON",
          "url": "https://uk.louisvuitton.com/eng-gb/men/ready-to-wear/shirts/_/N-t1wtp7cj-bln0uo8p"
        }
      ]
    },
    {
      "id": "hermes",
      "name": "Hermes",
      "segment": "Menswear",
      "url": "https://www.hermes.com/my/en/category/men/ready-wear/shirts/?facet_category=chemises",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts - Hermès Shirts for Men | Hermès Malaysia",
          "url": "https://www.hermes.com/my/en/category/men/ready-wear/shirts/?facet_category=chemises"
        }
      ]
    },
    {
      "id": "versace",
      "name": "Versace",
      "segment": "Menswear",
      "url": "https://www.versace.com/us/en/men/clothing/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Designer Clothing | VERSACE US",
          "url": "https://www.versace.com/us/en/men/clothing/"
        }
      ]
    },
    {
      "id": "balmain",
      "name": "Balmain",
      "segment": "Menswear",
      "url": "https://balmain.com/en-az/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Balmain Official Website | Designer clothing & bags",
          "url": "https://balmain.com/en-az/"
        }
      ]
    },
    {
      "id": "givenchy",
      "name": "Givenchy",
      "segment": "Menswear",
      "url": "https://www.givenchy.com/int/en/men/ready-to-wear/t-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "T-shirts | Men Ready-to-wear | GIVENCHY Paris | Givenchy",
          "url": "https://www.givenchy.com/int/en/men/ready-to-wear/t-shirts"
        }
      ]
    },
    {
      "id": "valentino",
      "name": "Valentino",
      "segment": "Menswear",
      "url": "https://www.valentino.com/en-sa/men/man-sale-ready-to-wear?colorRange=ff0000",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Valentino Men’s Clothing Sale: Jackets & T-Shirts",
          "url": "https://www.valentino.com/en-sa/men/man-sale-ready-to-wear?colorRange=ff0000"
        }
      ]
    },
    {
      "id": "fendi",
      "name": "Fendi",
      "segment": "Menswear",
      "url": "https://www.fendi.com/pl-en/man/ready-to-wear/t-shirts-polos",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Designer T-shirts & Polos | FENDI PL",
          "url": "https://www.fendi.com/pl-en/man/ready-to-wear/t-shirts-polos"
        }
      ]
    },
    {
      "id": "brunello-cucinelli",
      "name": "Brunello Cucinelli",
      "segment": "Menswear",
      "url": "https://shop.brunellocucinelli.com/en-ph/men/ready-to-wear/t-shirts-polos/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's casual t-shirts & polo shirts | Brunello Cucinelli",
          "url": "https://shop.brunellocucinelli.com/en-ph/men/ready-to-wear/t-shirts-polos/"
        }
      ]
    },
    {
      "id": "zegna",
      "name": "Zegna",
      "segment": "Tailoring and shirting",
      "url": "https://www.zegna.com/us-en/ready-to-wear/shirts/",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "Casual, Formal, and Dress Shirts for Men | ZEGNA US",
          "url": "https://www.zegna.com/us-en/ready-to-wear/shirts/"
        }
      ]
    },
    {
      "id": "tom-ford",
      "name": "Tom Ford",
      "segment": "Tailoring and shirting",
      "url": "https://www.tomfordfashion.com/en_US/men/ready-to-wear/shirts/",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Dress Shirts - Designer Shirts for Men | TOM FORD Fashion",
          "url": "https://www.tomfordfashion.com/en_US/men/ready-to-wear/shirts/"
        }
      ]
    },
    {
      "id": "emporio-armani",
      "name": "Emporio Armani",
      "segment": "Tailoring and shirting",
      "url": "https://www.armani.com/en-gb/emporio-armani/man/clothing/shirts/",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts for men: formal and designer | Emporio Armani UK",
          "url": "https://www.armani.com/en-gb/emporio-armani/man/clothing/shirts/"
        }
      ]
    },
    {
      "id": "hugo-boss",
      "name": "Hugo Boss",
      "segment": "Tailoring and shirting",
      "url": "https://www.hugoboss.com/uk/men-shirts/",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "HUGO BOSS | Designer Shirts for Men | Men's Tailored Shirts",
          "url": "https://www.hugoboss.com/uk/men-shirts/"
        }
      ]
    },
    {
      "id": "ted-baker",
      "name": "Ted Baker",
      "segment": "Menswear",
      "url": "https://www.tedbaker.com/en-gb/pages/mens-landing-page",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's SS25 Collection | Ted Baker Menswear Clothing & Accessories",
          "url": "https://www.tedbaker.com/en-gb/pages/mens-landing-page"
        }
      ]
    },
    {
      "id": "barbour",
      "name": "Barbour",
      "segment": "Menswear",
      "url": "https://www.barbour.com/gb/barbour-international/mens/clothing/shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Barbour International | Mens Clothing | Shirts",
          "url": "https://www.barbour.com/gb/barbour-international/mens/clothing/shirts"
        }
      ]
    },
    {
      "id": "gant",
      "name": "Gant",
      "segment": "Menswear",
      "url": "https://gant.com/c/mens/clothing/shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts for Men - Premium Quality | Gant.us",
          "url": "https://gant.com/c/mens/clothing/shirts"
        }
      ]
    },
    {
      "id": "lacoste",
      "name": "Lacoste",
      "segment": "Menswear",
      "url": "https://staging-deleg-sfcc.lacoste.com/id/en/lacoste/men/clothing/shirts/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirt Online Collection | Lacoste | Salesforce Commerce Cloud | 6.0.0",
          "url": "https://staging-deleg-sfcc.lacoste.com/id/en/lacoste/men/clothing/shirts/"
        }
      ]
    },
    {
      "id": "tommy-hilfiger",
      "name": "Tommy Hilfiger",
      "segment": "Menswear",
      "url": "https://de.tommy.com/EN/men",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Clothing - Menswear & Fashion | Tommy Hilfiger® DE",
          "url": "https://de.tommy.com/EN/men"
        }
      ]
    },
    {
      "id": "fred-perry",
      "name": "Fred Perry",
      "segment": "Menswear",
      "url": "https://www.fredperry.com/eg-en/men/pocket-detail-t-shirt-m2408-560.html",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Pocket Detail T-Shirt - Ecru | Men's T-Shirts | Designer T-Shirts for Men | Fred Perry",
          "url": "https://www.fredperry.com/eg-en/men/pocket-detail-t-shirt-m2408-560.html"
        }
      ]
    },
    {
      "id": "ben-sherman",
      "name": "Ben Sherman",
      "segment": "Menswear",
      "url": "https://www.bensherman.com/shirts/viewall",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts | Casual, Formal & Patterned Styles | Ben Sherman",
          "url": "https://www.bensherman.com/shirts/viewall"
        }
      ]
    },
    {
      "id": "lyle-scott",
      "name": "Lyle & Scott",
      "segment": "Menswear",
      "url": "https://www.lyleandscott.com/collections/mens-casual-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Casual Shirts | Cotton, Check, Plain | Lyle & Scott",
          "url": "https://www.lyleandscott.com/collections/mens-casual-shirts"
        }
      ]
    },
    {
      "id": "hackett",
      "name": "Hackett",
      "segment": "Menswear",
      "url": "https://www.hackett.com/eu/en_ie/men/shirts/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Hackett official product/category page",
          "url": "https://www.hackett.com/eu/en_ie/men/shirts/"
        }
      ]
    },
    {
      "id": "charles-tyrwhitt",
      "name": "Charles Tyrwhitt",
      "segment": "Tailoring and shirting",
      "url": "https://www.charlestyrwhitt.com/us/homepage?pid=TIC0001NAV",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Clothing & Formal Menswear | Charles Tyrwhitt",
          "url": "https://www.charlestyrwhitt.com/us/homepage?pid=TIC0001NAV"
        }
      ]
    },
    {
      "id": "brooks-brothers",
      "name": "Brooks Brothers",
      "segment": "Tailoring and shirting",
      "url": "https://www.brooksbrothers.com/clothing/men-apparel",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Clothing | Shirts, Pants, Shorts, & Suits | Brooks Brothers",
          "url": "https://www.brooksbrothers.com/clothing/men-apparel"
        }
      ]
    },
    {
      "id": "eton",
      "name": "Eton",
      "segment": "Tailoring and shirting",
      "url": "https://www.etonshirts.com/us/en/category/shirts",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "High quality men's shirts since 1928 - Eton",
          "url": "https://www.etonshirts.com/us/en/category/shirts"
        }
      ]
    },
    {
      "id": "proper-cloth",
      "name": "Proper Cloth",
      "segment": "Tailoring and shirting",
      "url": "https://propercloth.com/shop/shirts",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Shirts | Proper Cloth",
          "url": "https://propercloth.com/shop/shirts"
        }
      ]
    },
    {
      "id": "suitsupply",
      "name": "SuitSupply",
      "segment": "Tailoring and shirting",
      "url": "https://suitsupply.com/en-us/men/shirts",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shirts for Men | SUITSUPPLY",
          "url": "https://suitsupply.com/en-us/men/shirts"
        }
      ]
    },
    {
      "id": "indochino",
      "name": "Indochino",
      "segment": "Tailoring and shirting",
      "url": "https://www.indochino.com/custom-shirts",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "INDOCHINO | Custom Men's Made-to-Measure Suits",
          "url": "https://www.indochino.com/custom-shirts"
        }
      ]
    },
    {
      "id": "spier-mackay",
      "name": "Spier & Mackay",
      "segment": "Tailoring and shirting",
      "url": "https://www.spierandmackay.com/collection/all-shirts?pp=1",
      "description": "Public tailoring and shirting range. See the official collection for current products.",
      "sources": [
        {
          "name": "All Shirts",
          "url": "https://www.spierandmackay.com/collection/all-shirts?pp=1"
        }
      ]
    },
    {
      "id": "bonobos",
      "name": "Bonobos",
      "segment": "Menswear",
      "url": "https://bonobos.com/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Bonobos Official: Men’s Clothing & Accessories",
          "url": "https://bonobos.com/"
        }
      ]
    },
    {
      "id": "todd-snyder",
      "name": "Todd Snyder",
      "segment": "Menswear",
      "url": "https://www.toddsnyder.com/collections/shirts?page=31",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts | Todd Snyder Page 31",
          "url": "https://www.toddsnyder.com/collections/shirts?page=31"
        }
      ]
    },
    {
      "id": "buck-mason",
      "name": "Buck Mason",
      "segment": "Menswear",
      "url": "https://www.buckmason.com/collections/mens-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts — Linen, Flannel & Chambray | Buck Mason",
          "url": "https://www.buckmason.com/collections/mens-shirts"
        }
      ]
    },
    {
      "id": "taylor-stitch",
      "name": "Taylor Stitch",
      "segment": "Menswear",
      "url": "https://www.taylorstitch.com/collections/mens-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts & Button Downs | Taylor Stitch",
          "url": "https://www.taylorstitch.com/collections/mens-shirts"
        }
      ]
    },
    {
      "id": "faherty",
      "name": "Faherty",
      "segment": "Menswear",
      "url": "https://fahertybrand.com/collections/new-arrivals?q=%E8%90%A7%E5%B1%B1%E5%A4%96%E5%9B%B4%E9%AB%98%E7%AB%AF%E4%BC%9A%E6%89%80v%E7%94%B517155201234%E9%AD%94%E6%96%B9%E5%A8%B1%E4%B9%90%2Cobl",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "New Arrivals: Men's & Women's Latest Clothing & Styles",
          "url": "https://fahertybrand.com/collections/new-arrivals?q=%E8%90%A7%E5%B1%B1%E5%A4%96%E5%9B%B4%E9%AB%98%E7%AB%AF%E4%BC%9A%E6%89%80v%E7%94%B517155201234%E9%AD%94%E6%96%B9%E5%A8%B1%E4%B9%90%2Cobl"
        }
      ]
    },
    {
      "id": "marine-layer",
      "name": "Marine Layer",
      "segment": "Menswear",
      "url": "https://www.marinelayer.com/collections/mens/products/air-crew-tee-10",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Air Crew Tee – Marine Layer",
          "url": "https://www.marinelayer.com/collections/mens/products/air-crew-tee-10"
        }
      ]
    },
    {
      "id": "outerknown",
      "name": "Outerknown",
      "segment": "Menswear",
      "url": "https://www.outerknown.com/collections/mens-shirts-mrkting",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts",
          "url": "https://www.outerknown.com/collections/mens-shirts-mrkting"
        }
      ]
    },
    {
      "id": "billy-reid",
      "name": "Billy Reid",
      "segment": "Menswear",
      "url": "https://www.billyreid.com/collections/mens-shirting",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Shirts | Button-Down, Dress & Denim Shirts | Billy Reid",
          "url": "https://www.billyreid.com/collections/mens-shirting"
        }
      ]
    },
    {
      "id": "peter-millar",
      "name": "Peter Millar",
      "segment": "Menswear",
      "url": "https://www.petermillar.com/d/men",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Apparel, Shoes & Accessories | Peter Millar",
          "url": "https://www.petermillar.com/d/men"
        }
      ]
    },
    {
      "id": "johnnie-o",
      "name": "Johnnie-O",
      "segment": "Menswear",
      "url": "https://www.johnnie-o.com/collections/mens-new-arrivals/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s New Arrivals | Trending Clothing & Apparel for Men",
          "url": "https://www.johnnie-o.com/collections/mens-new-arrivals/"
        }
      ]
    },
    {
      "id": "travismathew",
      "name": "TravisMathew",
      "segment": "Menswear",
      "url": "https://www.travismathew.com/TM/Tops/c/013",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Polo Shirts, Hoodies, Quarter Zips & Tees | TravisMathew",
          "url": "https://www.travismathew.com/TM/Tops/c/013"
        }
      ]
    },
    {
      "id": "lands-end",
      "name": "Lands' End",
      "segment": "Menswear",
      "url": "https://www.landsend.com/shop/mens-clothing/S-xez-y5b-xec?msockid=1e961781d93c66df1b260155d891672b",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Clothing | Lands' End",
          "url": "https://www.landsend.com/shop/mens-clothing/S-xez-y5b-xec?msockid=1e961781d93c66df1b260155d891672b"
        }
      ]
    },
    {
      "id": "l-l-bean",
      "name": "L.L.Bean",
      "segment": "Menswear",
      "url": "https://www.llbean.com/llb/shop/26?bc=12&csp=a&page=xl-mens-shirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop All Men's Clothing",
          "url": "https://www.llbean.com/llb/shop/26?bc=12&csp=a&page=xl-mens-shirts"
        }
      ]
    },
    {
      "id": "eddie-bauer",
      "name": "Eddie Bauer",
      "segment": "Menswear",
      "url": "https://www.eddiebauer.com/collections/eddie-bauer-adult?p=12&page=1",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Adult Apparel for Men & Women | Eddie Bauer",
          "url": "https://www.eddiebauer.com/collections/eddie-bauer-adult?p=12&page=1"
        }
      ]
    },
    {
      "id": "the-north-face",
      "name": "The North Face",
      "segment": "Menswear",
      "url": "https://www.thenorthface.com/en-ca/c/mens-211701",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Premium Apparel and Gear | The North Face Canada",
          "url": "https://www.thenorthface.com/en-ca/c/mens-211701"
        }
      ]
    },
    {
      "id": "columbia",
      "name": "Columbia",
      "segment": "Menswear",
      "url": "https://perf.columbia.com/c/shirts-men/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts - Long & Short Sleeve | Columbia Sportswear",
          "url": "https://perf.columbia.com/c/shirts-men/"
        }
      ]
    },
    {
      "id": "carhartt",
      "name": "Carhartt",
      "segment": "Workwear",
      "url": "https://www.carhartt.com/c/men-shirts-buttons-down",
      "description": "Public workwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Button Down Work Shirts | Carhartt",
          "url": "https://www.carhartt.com/c/men-shirts-buttons-down"
        }
      ]
    },
    {
      "id": "dickies",
      "name": "Dickies",
      "segment": "Workwear",
      "url": "https://www.dickies.com/en-us/collections/mens-shirts",
      "description": "Public workwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts - Tough Everyday & Work Styles | Dickies® US",
          "url": "https://www.dickies.com/en-us/collections/mens-shirts"
        }
      ]
    },
    {
      "id": "carhartt-wip",
      "name": "Carhartt WIP",
      "segment": "Workwear",
      "url": "https://ca.carhartt-wip.com/en-ca/collections/men-shirts",
      "description": "Public workwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shirts | Official Carhartt WIP Online Store",
          "url": "https://ca.carhartt-wip.com/en-ca/collections/men-shirts"
        }
      ]
    },
    {
      "id": "stone-island",
      "name": "Stone Island",
      "segment": "Menswear",
      "url": "https://www.stoneisland.com/wx/stone-island/over-shirt_cod63012010xf.html",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Stone Island: Men's Clothing, Outerwear and Accessories",
          "url": "https://www.stoneisland.com/wx/stone-island/over-shirt_cod63012010xf.html"
        }
      ]
    },
    {
      "id": "c-p-company",
      "name": "C.P. Company",
      "segment": "Menswear",
      "url": "https://www.cpcompany.com/en-my/shop/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sportswear & Casual Clothing for Men and Kids | C.P. Company",
          "url": "https://www.cpcompany.com/en-my/shop/"
        }
      ]
    },
    {
      "id": "a-p-c",
      "name": "A.P.C.",
      "segment": "Menswear",
      "url": "https://www.apc-us.com/collections/men-shirts-overshirts",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "A.P.C. Men's Shirts & Overshirts | Ready-to-Wear",
          "url": "https://www.apc-us.com/collections/men-shirts-overshirts"
        }
      ]
    },
    {
      "id": "acne-studios",
      "name": "Acne Studios",
      "segment": "Menswear",
      "url": "https://www.acnestudios.com/americas/en/man/clothing/",
      "description": "Public menswear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Acne Studios - Clothing",
          "url": "https://www.acnestudios.com/americas/en/man/clothing/"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-mens-shirt-fit-message",
      "question": "How can a menswear ad distinguish classic, slim and extra-slim fits?",
      "text": "Use the brand's cut descriptions and show the garment on the wearer. Charles Tyrwhitt separates those fits in its shirt guide. Fit labels are brand-specific; the source does not establish that the same label has identical measurements across this directory.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-shirt-fit-message",
      "citation": "Madgicx Research & Labs. Mens Apparel. How can a menswear ad distinguish classic, slim and extra-slim fits? Use the brand's cut descriptions and show the garment on the wearer. Charles Tyrwhitt separates those fits in its shirt guide. Fit labels are brand-specific; the source does not establish that the same label has identical measurements across this directory.  Source: https://www.charlestyrwhitt.com/us/how-to-find-your-perfect-shirt.html Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-shirt-fit-message",
      "source_url": "https://www.charlestyrwhitt.com/us/how-to-find-your-perfect-shirt.html"
    },
    {
      "group": "In this category",
      "id": "answer-mens-collar-sleeve",
      "question": "Which measurements matter beyond a menswear size label?",
      "text": "Charles Tyrwhitt's guide uses collar, sleeve, chest and waist measurements. Make the relevant guide reachable from the advertised shirt. Presenting those measurements is a product-information choice, not proof that it reduces returns or acquisition cost.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-collar-sleeve",
      "citation": "Madgicx Research & Labs. Mens Apparel. Which measurements matter beyond a menswear size label? Charles Tyrwhitt's guide uses collar, sleeve, chest and waist measurements. Make the relevant guide reachable from the advertised shirt. Presenting those measurements is a product-information choice, not proof that it reduces returns or acquisition cost.  Source: https://www.charlestyrwhitt.com/uk/sizing-casualwear-all_header_inches.html Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-collar-sleeve",
      "source_url": "https://www.charlestyrwhitt.com/uk/sizing-casualwear-all_header_inches.html"
    },
    {
      "group": "In this category",
      "id": "answer-mens-fit-versus-targeting",
      "question": "Does a slim-fit product range require a separate Meta audience?",
      "text": "A garment cut describes product fit. Charles Tyrwhitt's guide helps a shopper choose a cut; it does not define a Meta audience or prove a separate ad set will perform better. Test the fit message and evaluate purchases with your own campaign data.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-fit-versus-targeting",
      "citation": "Madgicx Research & Labs. Mens Apparel. Does a slim-fit product range require a separate Meta audience? A garment cut describes product fit. Charles Tyrwhitt's guide helps a shopper choose a cut; it does not define a Meta audience or prove a separate ad set will perform better. Test the fit message and evaluate purchases with your own campaign data.  Source: https://www.charlestyrwhitt.com/us/how-to-find-your-perfect-shirt.html Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-fit-versus-targeting",
      "source_url": "https://www.charlestyrwhitt.com/us/how-to-find-your-perfect-shirt.html"
    },
    {
      "group": "In this category",
      "id": "answer-mens-suit-shirt-aov",
      "question": "Can menswear AOV distinguish suit purchases from shirt orders?",
      "text": "The saved account aggregate has no product or line-item breakdown. It cannot establish a suit-only, shirt-only or multipack benchmark. Compare like-for-like order mixes in your own records before treating the category median as a product target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-suit-shirt-aov",
      "citation": "Madgicx Research & Labs. Mens Apparel. Can menswear AOV distinguish suit purchases from shirt orders? The saved account aggregate has no product or line-item breakdown. It cannot establish a suit-only, shirt-only or multipack benchmark. Compare like-for-like order mixes in your own records before treating the category median as a product target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-suit-shirt-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Mens Apparel?",
      "text": "The median account AOV for Mens Apparel is $59.09 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-median-aov",
      "citation": "Madgicx Research & Labs. Mens Apparel. What is the average order value benchmark for Mens Apparel? The median account AOV for Mens Apparel is $59.09 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Mens Apparel?",
      "text": "The middle 50% of account AOVs runs from $22.84 to $114.84 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-range",
      "citation": "Madgicx Research & Labs. Mens Apparel. What is the typical AOV range in Mens Apparel? The middle 50% of account AOVs runs from $22.84 to $114.84 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $22.84 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Mens Apparel. What is the lower-quartile AOV? The 25th-percentile account AOV is $22.84 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $114.84 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Mens Apparel. What is the upper-quartile AOV? The 75th-percentile account AOV is $114.84 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Mens Apparel. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Mens Apparel. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Mens Apparel. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Mens Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Mens Apparel. Which industry or subcategory does this benchmark cover? This benchmark covers exact Mens Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Mens Apparel. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Mens Apparel. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Mens Apparel. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Mens Apparel. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#method Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-download-research",
      "citation": "Madgicx Research & Labs. Mens Apparel. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-cite-research",
      "citation": "Madgicx Research & Labs. Mens Apparel. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#reuse"
    }
  ]
}