# Footwear & Shoes — Meta ads research

Category research. The aggregate benchmark and public brand directory are separate.
Edition: October 2026. Page updated: 2026-10-11.

## Account AOV aggregate

- Median: $74.55
- Middle 50%: $39.34 to $134.36
- Status: verified_aggregate
- Scope: Equal-weight account aggregate · Reporting period not supplied
- Snapshot read: 2026-10-11T14:06:01.732249+00:00
- Period: Dated snapshot · underlying reporting period not supplied

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark)

## Explore brands

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

- [Nike](https://www.nike.com/w/boots-shoes-43h4uz7yfbz9uquxzy7ok) — Sport footwear
- [adidas](https://www.adidas.com/us/regular_fit-footwear_deals-boots) — Sport footwear
- [PUMA](https://us.puma.com/us/en/men/shoes/boots-and-mids) — Sport footwear
- [Reebok](https://www.reebok.com/collections/footwear-with-smooth-upper-0afz00a) — Sport footwear
- [New Balance](https://www.newbalance.com/shoes/?ICID=HP_PGP_SHOES_QUICKLINKS_NB7354_MWK) — Sport footwear
- [ASICS](https://www.asics.com/my/en-my/mens-soccer-shoes/white/) — Sport footwear
- [Brooks](https://www.brooksrunning.com/en_us/mens/shoes/) — Sport footwear
- [HOKA](https://cl.hoka.com/c/zapatillas-hombre/calzado-hombre/zapatillas-running-hombre/) — Sport footwear
- [On](https://www.on.com/en-my/shop/shoes/hiking) — Sport footwear
- [Saucony](https://www.saucony.com/en/mens-featured/) — Sport footwear
- [Salomon](https://www.salomon.com/en-us/shop/men/collection/gore-tex-collection/footwear.html) — Sport footwear
- [Altra](https://www.altrarunning.com/en-us/collections/womens-lifestyle-shoes) — Sport footwear
- [Topo Athletic](https://www.topoathletic.com/men/mens-shoes%3Fsrsltid%3DAfmBOoqvbeXeTl1BvtDhBf7pBbZYOCY-Genu8Jl3Qy2efjBscmxmCWhB) — Sport footwear
- [inov8](https://www.inov8.com/row/walking/footwear) — Sport footwear
- [Merrell](https://www.merrell.com/US/en/boots/) — Everyday and occasion footwear
- [KEEN](https://www.keenfootwear.com/collections/mens-casual?_bta_c=evj8pck4rv1fbix221ok5474vre41&_bta_tid=421261119421392244788936321070497732659758381597501044252700989449364166297469487353005381100431407881&cgid=sale&contact_eid=8f92b919-fe81-477a-89a9-183282e44796&ditr_id=8f92b919-fe81-477a-89a9-183282e44796&dwvar_M-THE-59_color=1020181&ppage=4&view=products) — Everyday and occasion footwear
- [Columbia](https://www.columbia.com/c/boots/) — Everyday and occasion footwear
- [The North Face](https://www.thenorthface.com/en-gb/c/shoes/womens-footwear/boots-798869) — Everyday and occasion footwear
- [Timberland](https://www.timberland.com/en-us/c/men/footwear/boots-10040?ew=0) — Everyday and occasion footwear
- [Dr. Martens](https://www.drmartens.com/us/en/unisex/c/04000000) — Everyday and occasion footwear
- [Birkenstock](https://www.birkenstock.com/us/men/shoes/boots/) — Everyday and occasion footwear
- [Crocs](https://www.crocs.com/c/footwear/boots) — Everyday and occasion footwear
- [Clarks](https://www.clarks.com/en-us/all-shoes/all-boots/boots_us-c?externalId=jTJss%3Fpage%3D2%3Fpage%3D2) — Everyday and occasion footwear
- [ECCO](https://us.ecco.com/) — Everyday and occasion footwear
- [Geox](https://www.geox.com/en-US/woman/shoes/brown/) — Everyday and occasion footwear
- [Camper](https://www.camper.com/en_AE/all/shoes/boots) — Everyday and occasion footwear
- [Vans](https://www.vans.com/en-us/c/shoes/boots-6000?gclsrc=aw.ds) — Skate and casual footwear
- [Converse](https://www.converse.com/shop/boots?icid=NA_US_2026_09_15_M_Hmpg_P3_Boots_cta_1) — Skate and casual footwear
- [DC Shoes](https://www.dcshoes.com/en-ca/collections/all-products) — Skate and casual footwear
- [Etnies](https://eu.etnies.com/collections/marana/footwear) — Skate and casual footwear
- [Emerica](https://ca.emerica.com/collections/footwear) — Skate and casual footwear
- [eS](https://eu.esskateboarding.com/) — Skate and casual footwear
- [Globe](https://eu.globebrand.com/collections/boots) — Skate and casual footwear
- [Sorel](https://www.sorel.com/) — Everyday and occasion footwear
- [UGG](https://au.ugg.com/) — Everyday and occasion footwear
- [EMU Australia](https://www.emuaustralia.com/us/collections/spring-summer) — Everyday and occasion footwear
- [FitFlop](https://www.fitflop.com/us/en/) — Everyday and occasion footwear
- [Vionic](https://www.vionicshoes.com/women/boots/booties-and-ankle-boots.html) — Everyday and occasion footwear
- [Dansko](https://dansko.com/collections/all-collections) — Everyday and occasion footwear
- [Alegria](https://www.alegriashoeshop.com/collections/boots-3) — Everyday and occasion footwear
- [Kizik](https://kizik.com/en-eg/collections/mens-new) — Everyday and occasion footwear
- [Allbirds](https://www.allbirds.com/collections/kiwi-collection) — Everyday and occasion footwear
- [Rothy's](https://rothys.com/en-il/collections/womens-boots) — Everyday and occasion footwear
- [Veja](https://www.veja-store.com/en_mx/running-hiking) — Everyday and occasion footwear
- [TOMS](https://www.toms.com/collections/all) — Everyday and occasion footwear
- [Sperry](https://www.sperry.com/en-ca/collections/boots) — Everyday and occasion footwear
- [Sebago](https://www.sebago.com/collections/shoes) — Everyday and occasion footwear
- [Rockport](https://www.rockport.com/) — Everyday and occasion footwear
- [Cole Haan](https://www.colehaan.com/collections/mens-shoes) — Everyday and occasion footwear
- [Johnston & Murphy](https://www.johnstonmurphy.com/c/men/mens-shoes/mens-slipon?srule=Most+Popular&sz=12) — Everyday and occasion footwear
- [Florsheim](https://www.florsheim.com/shop/index.html) — Everyday and occasion footwear
- [Allen Edmonds](https://www.allenedmonds.com/browse/shoes/mens) — Everyday and occasion footwear
- [Church's](https://www.church-footwear.com/gb/en/women/style/boots/c/10434GB) — Everyday and occasion footwear
- [Crockett & Jones](https://us.crockettandjones.com/collections) — Everyday and occasion footwear
- [Loake](https://www.loake.com/collection) — Everyday and occasion footwear
- [Tricker's](https://trickers.com/) — Everyday and occasion footwear
- [Grenson](https://www.grenson.com/womens-footwear/womens-new-in/?setCurrencyId=3) — Everyday and occasion footwear
- [Cheaney](https://www.cheaney.co.uk/women-c49/mocha-t275) — Everyday and occasion footwear
- [Barker](https://us.barkershoes.com/collections/mens-boots/shoe-type_boot) — Everyday and occasion footwear
- [Danner](https://global.danner.com/men/all-footwear) — Work and western footwear
- [Red Wing](https://www.redwingshoes.com/) — Work and western footwear
- [Wolverine](https://www.wolverine.com/US/en/view-all/) — Work and western footwear
- [Thursday Boot Company](https://thursdayboots.com/collections/boots) — Everyday and occasion footwear
- [Blundstone](https://www.blundstone.com/collections/all) — Everyday and occasion footwear
- [R.M. Williams](https://www.rmwilliams.com/footwear/men/all-footwear?lang=en_US) — Everyday and occasion footwear
- [Ariat](https://www.ariat.com/gb/en/women-footwear) — Work and western footwear
- [Durango](https://durangoboots.com/) — Work and western footwear
- [Justin Boots](https://www.justinboots.com/en/mens-footwear/) — Work and western footwear
- [Lucchese](https://www.lucchese.com/collections/all-footwear) — Work and western footwear
- [Tecovas](https://www.tecovas.com/shop/boots/round_toe-boots) — Work and western footwear
- [Tony Lama](https://www.tonylama.com/en/mens-footwear/) — Work and western footwear
- [Frye](https://www.thefryecompany.com/) — Everyday and occasion footwear
- [Stuart Weitzman](https://www.stuartweitzman.com/) — Everyday and occasion footwear
- [Sam Edelman](https://www.samedelman.com/en) — Everyday and occasion footwear
- [Naturalizer](https://www.naturalizer.com/) — Everyday and occasion footwear
- [Franco Sarto](https://www.francosarto.com/browse/shoes/womens?icid=Informa_ShopInforma) — Everyday and occasion footwear
- [LifeStride](https://www.lifestride.com/) — Skate and casual footwear
- [Nine West](https://ninewest.com/collections/shoes/boots) — Everyday and occasion footwear
- [Aerosoles](https://www.aerosoles.com/products/nina-black-stretch-crinkle-patent-low-block-heel-bootie) — Everyday and occasion footwear
- [Easy Spirit](https://easyspirit.com/) — Everyday and occasion footwear
- [Journee Collection](https://journeecollection.com/products/arden) — Everyday and occasion footwear
- [Schutz](https://schutz-shoes.com/) — Everyday and occasion footwear
- [Dolce Vita](https://www.dolcevita.com/collections/shoes-boots) — Everyday and occasion footwear
- [Steve Madden](https://www.stevemadden.com/collections/boots-booties) — Everyday and occasion footwear
- [ALDO](https://www.aldoshoes.com/collections/mens-footwear) — Everyday and occasion footwear
- [Charles & Keith](https://www.charleskeith.com/us/shoes) — Everyday and occasion footwear
- [Tory Burch](https://www.toryburch.com/en-eu/shoes/view-all-shoes/suede-boots/) — Everyday and occasion footwear
- [Jimmy Choo](https://www.jimmychoo.com/th/en_TH/men/shoes/) — Designer footwear
- [Manolo Blahnik](https://www.manoloblahnik.com/us/men/style/boots.html) — Designer footwear
- [Christian Louboutin](https://eu.christianlouboutin.com/ro_en/gentlemen/shoes/) — Designer footwear
- [Gianvito Rossi](https://www.gianvitorossi.com/mc_en/woman/shoes/boots/) — Designer footwear
- [Sergio Rossi](https://www.sergiorossi.com/gb-en/new-collection/) — Designer footwear
- [Giuseppe Zanotti](https://www.giuseppezanotti.com/es-mx/collections/woman-boots-and-ankle-boots) — Designer footwear
- [Valentino](https://www.valentino.com/en-sa/women/shoes?colorRange=85553d) — Designer footwear
- [Prada](https://www.prada.com/th/en/womens/shoes/c/10070TH) — Designer footwear
- [Gucci](https://www.gucci.com/th/en_au/-c-women-winter-shoes) — Designer footwear
- [Balenciaga](https://www.balenciaga.com/en-my/men/shoes-for-men/comfy-shoes-for-men) — Designer footwear
- [GANNI](https://www.ganni.com/en-in/shoes/) — Everyday and occasion footwear
- [Repetto](https://repetto.com/en/collections/boots-ankle-boots) — Everyday and occasion footwear
- [Bobbies](https://www.bobbies.com/en/1201002166-shoes) — Everyday and occasion footwear

No ranking is implied. Missing growth or heat evidence remains unavailable.

## Research questions

### Which shoe-fit detail is easy to miss in conversion-focused creative?

Width matters alongside length. Brooks distinguishes narrow, standard, wide and extra-wide fits, including differences in upper volume. Show available widths and link to the advertised model's guide rather than imply one size works for every foot.

[Source](https://support.brooksrunning.com/hc/en-us/articles/360016013931-How-do-I-know-which-width-to-choose) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-width-creative)

Citation: Madgicx Research & Labs. Footwear & Shoes. Which shoe-fit detail is easy to miss in conversion-focused creative? Width matters alongside length. Brooks distinguishes narrow, standard, wide and extra-wide fits, including differences in upper volume. Show available widths and link to the advertised model's guide rather than imply one size works for every foot.  Source: https://support.brooksrunning.com/hc/en-us/articles/360016013931-How-do-I-know-which-width-to-choose Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-width-creative

### Can a footwear ad tell shoppers to use their usual shoe size?

Use brand- and model-specific guidance. Brooks advises that its running shoes may need a different size from casual or dress shoes. That example is not a universal sizing rule for the other brands in this directory.

[Source](https://support.brooksrunning.com/hc/en-us/articles/360028795791-Shoe-sizing-compared-to-other-brands) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-running-versus-casual-size)

Citation: Madgicx Research & Labs. Footwear & Shoes. Can a footwear ad tell shoppers to use their usual shoe size? Use brand- and model-specific guidance. Brooks advises that its running shoes may need a different size from casual or dress shoes. That example is not a universal sizing rule for the other brands in this directory.  Source: https://support.brooksrunning.com/hc/en-us/articles/360028795791-Shoe-sizing-compared-to-other-brands Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-running-versus-casual-size

### Should wide-fit shoes be treated as a separate product message?

They can support a distinct fit message when the model actually offers that width. Brooks provides separate specialty-width ranges. Treat width as verified product availability, and test the message against your own purchase and return data; the source does not supply a conversion benchmark.

[Source](https://support.brooksrunning.com/hc/en-us/articles/360016013931-How-do-I-know-which-width-to-choose) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-fit-segmentation)

Citation: Madgicx Research & Labs. Footwear & Shoes. Should wide-fit shoes be treated as a separate product message? They can support a distinct fit message when the model actually offers that width. Brooks provides separate specialty-width ranges. Treat width as verified product availability, and test the message against your own purchase and return data; the source does not supply a conversion benchmark.  Source: https://support.brooksrunning.com/hc/en-us/articles/360016013931-How-do-I-know-which-width-to-choose Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-fit-segmentation

### Is footwear AOV the selling price of one pair of shoes?

This benchmark is the median of account-level average order values. It does not count pairs or separate shoes from socks, care products or other additions, so it cannot establish a single pair's selling price.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-aov-pair-price)

Citation: Madgicx Research & Labs. Footwear & Shoes. Is footwear AOV the selling price of one pair of shoes? This benchmark is the median of account-level average order values. It does not count pairs or separate shoes from socks, care products or other additions, so it cannot establish a single pair's selling price. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-aov-pair-price

### What is the average order value benchmark for Footwear & Shoes?

The median account AOV for Footwear & Shoes is $74.55 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-median-aov)

Citation: Madgicx Research & Labs. Footwear & Shoes. What is the average order value benchmark for Footwear & Shoes? The median account AOV for Footwear & Shoes is $74.55 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-median-aov

### What is the typical AOV range in Footwear & Shoes?

The middle 50% of account AOVs runs from $39.34 to $134.36 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-range)

Citation: Madgicx Research & Labs. Footwear & Shoes. What is the typical AOV range in Footwear & Shoes? The middle 50% of account AOVs runs from $39.34 to $134.36 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-range

### What is the lower-quartile AOV?

The 25th-percentile account AOV is $39.34 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-lower-quartile-aov)

Citation: Madgicx Research & Labs. Footwear & Shoes. What is the lower-quartile AOV? The 25th-percentile account AOV is $39.34 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-lower-quartile-aov

### What is the upper-quartile AOV?

The 75th-percentile account AOV is $134.36 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-upper-quartile-aov)

Citation: Madgicx Research & Labs. Footwear & Shoes. What is the upper-quartile AOV? The 75th-percentile account AOV is $134.36 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-upper-quartile-aov

### How is account AOV calculated for this benchmark?

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-calculation)

Citation: Madgicx Research & Labs. Footwear & Shoes. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-calculation

### Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-median-or-mean)

Citation: Madgicx Research & Labs. Footwear & Shoes. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-median-or-mean

### What dates does this AOV benchmark cover?

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-benchmark-period)

Citation: Madgicx Research & Labs. Footwear & Shoes. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-benchmark-period

### Which industry or subcategory does this benchmark cover?

This benchmark covers exact Footwear & Shoes classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-benchmark-coverage)

Citation: Madgicx Research & Labs. Footwear & Shoes. Which industry or subcategory does this benchmark cover? This benchmark covers exact Footwear & Shoes classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-benchmark-coverage

### How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-compare-aov)

Citation: Madgicx Research & Labs. Footwear & Shoes. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-compare-aov

### Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-performance)

Citation: Madgicx Research & Labs. Footwear & Shoes. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-performance

### Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#brands) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-directory-and-benchmark)

Citation: Madgicx Research & Labs. Footwear & Shoes. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-directory-and-benchmark

### Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#method) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-brand-level-aov)

Citation: Madgicx Research & Labs. Footwear & Shoes. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#method Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-brand-level-aov

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-download-research)

Citation: Madgicx Research & Labs. Footwear & Shoes. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-download-research

### How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-cite-research)

Citation: Madgicx Research & Labs. Footwear & Shoes. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-cite-research