{
  "name": "Footwear & Shoes",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "footwear-shoes",
  "kind": "subcategory",
  "parent_slug": "apparel-fashion",
  "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "footwear-shoes",
    "parent_slug": "apparel-fashion",
    "cohort_scope": "exact_child",
    "median_aov_usd": 74.55,
    "p25_aov_usd": 39.34,
    "p75_aov_usd": 134.36,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:01.732249+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Footwear & Shoes account AOV: median $74.55; middle 50% $39.34–$134.36. Snapshot read 2026-10-11T14:06:01.732249+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "nike",
      "name": "Nike",
      "segment": "Sport footwear",
      "url": "https://www.nike.com/w/boots-shoes-43h4uz7yfbz9uquxzy7ok",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Boots Shoes. Nike.com",
          "url": "https://www.nike.com/w/boots-shoes-43h4uz7yfbz9uquxzy7ok"
        }
      ]
    },
    {
      "id": "adidas",
      "name": "adidas",
      "segment": "Sport footwear",
      "url": "https://www.adidas.com/us/regular_fit-footwear_deals-boots",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Regular Fit - Footwear Deals - Boots | adidas US",
          "url": "https://www.adidas.com/us/regular_fit-footwear_deals-boots"
        }
      ]
    },
    {
      "id": "puma",
      "name": "PUMA",
      "segment": "Sport footwear",
      "url": "https://us.puma.com/us/en/men/shoes/boots-and-mids",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Boots & Mid-Top Shoes | Stylish & Durable Footwear | PUMA",
          "url": "https://us.puma.com/us/en/men/shoes/boots-and-mids"
        }
      ]
    },
    {
      "id": "reebok",
      "name": "Reebok",
      "segment": "Sport footwear",
      "url": "https://www.reebok.com/collections/footwear-with-smooth-upper-0afz00a",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Footwear With Smooth Upper | Reebok",
          "url": "https://www.reebok.com/collections/footwear-with-smooth-upper-0afz00a"
        }
      ]
    },
    {
      "id": "new-balance",
      "name": "New Balance",
      "segment": "Sport footwear",
      "url": "https://www.newbalance.com/shoes/?ICID=HP_PGP_SHOES_QUICKLINKS_NB7354_MWK",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shoes - New Balance",
          "url": "https://www.newbalance.com/shoes/?ICID=HP_PGP_SHOES_QUICKLINKS_NB7354_MWK"
        }
      ]
    },
    {
      "id": "asics",
      "name": "ASICS",
      "segment": "Sport footwear",
      "url": "https://www.asics.com/my/en-my/mens-soccer-shoes/white/",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "White | Shop Men's Football Boots | ASICS Malaysia",
          "url": "https://www.asics.com/my/en-my/mens-soccer-shoes/white/"
        }
      ]
    },
    {
      "id": "brooks",
      "name": "Brooks",
      "segment": "Sport footwear",
      "url": "https://www.brooksrunning.com/en_us/mens/shoes/",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Running Shoes | Brooks Running",
          "url": "https://www.brooksrunning.com/en_us/mens/shoes/"
        }
      ]
    },
    {
      "id": "hoka",
      "name": "HOKA",
      "segment": "Sport footwear",
      "url": "https://cl.hoka.com/c/zapatillas-hombre/calzado-hombre/zapatillas-running-hombre/",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Zapatillas Running Hombre - HOKA® Oficial Chile",
          "url": "https://cl.hoka.com/c/zapatillas-hombre/calzado-hombre/zapatillas-running-hombre/"
        }
      ]
    },
    {
      "id": "on",
      "name": "On",
      "segment": "Sport footwear",
      "url": "https://www.on.com/en-my/shop/shoes/hiking",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Hiking Shoes & Boots | On Malaysia",
          "url": "https://www.on.com/en-my/shop/shoes/hiking"
        }
      ]
    },
    {
      "id": "saucony",
      "name": "Saucony",
      "segment": "Sport footwear",
      "url": "https://www.saucony.com/en/mens-featured/",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Running Footwear & Apparel | Saucony US",
          "url": "https://www.saucony.com/en/mens-featured/"
        }
      ]
    },
    {
      "id": "salomon",
      "name": "Salomon",
      "segment": "Sport footwear",
      "url": "https://www.salomon.com/en-us/shop/men/collection/gore-tex-collection/footwear.html",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's GORE-TEX Boots & Shoes - Salomon",
          "url": "https://www.salomon.com/en-us/shop/men/collection/gore-tex-collection/footwear.html"
        }
      ]
    },
    {
      "id": "altra",
      "name": "Altra",
      "segment": "Sport footwear",
      "url": "https://www.altrarunning.com/en-us/collections/womens-lifestyle-shoes",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women’s Lifestyle - Casual, Everyday Shoes | Altra Running US",
          "url": "https://www.altrarunning.com/en-us/collections/womens-lifestyle-shoes"
        }
      ]
    },
    {
      "id": "topo-athletic",
      "name": "Topo Athletic",
      "segment": "Sport footwear",
      "url": "https://www.topoathletic.com/men/mens-shoes%3Fsrsltid%3DAfmBOoqvbeXeTl1BvtDhBf7pBbZYOCY-Genu8Jl3Qy2efjBscmxmCWhB",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Athletic Shoes | Wide Toe Box | Topo Athletic",
          "url": "https://www.topoathletic.com/men/mens-shoes%3Fsrsltid%3DAfmBOoqvbeXeTl1BvtDhBf7pBbZYOCY-Genu8Jl3Qy2efjBscmxmCWhB"
        }
      ]
    },
    {
      "id": "inov8",
      "name": "inov8",
      "segment": "Sport footwear",
      "url": "https://www.inov8.com/row/walking/footwear",
      "description": "Public sport footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Hiking Boots & Shoes - Lightweight & Waterproof | INOV8 ROW",
          "url": "https://www.inov8.com/row/walking/footwear"
        }
      ]
    },
    {
      "id": "merrell",
      "name": "Merrell",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.merrell.com/US/en/boots/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Durable Men’s & Women’s Boots|Merrell",
          "url": "https://www.merrell.com/US/en/boots/"
        }
      ]
    },
    {
      "id": "keen",
      "name": "KEEN",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.keenfootwear.com/collections/mens-casual?_bta_c=evj8pck4rv1fbix221ok5474vre41&_bta_tid=421261119421392244788936321070497732659758381597501044252700989449364166297469487353005381100431407881&cgid=sale&contact_eid=8f92b919-fe81-477a-89a9-183282e44796&ditr_id=8f92b919-fe81-477a-89a9-183282e44796&dwvar_M-THE-59_color=1020181&ppage=4&view=products",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Casual Boots | KEEN Footwear",
          "url": "https://www.keenfootwear.com/collections/mens-casual?_bta_c=evj8pck4rv1fbix221ok5474vre41&_bta_tid=421261119421392244788936321070497732659758381597501044252700989449364166297469487353005381100431407881&cgid=sale&contact_eid=8f92b919-fe81-477a-89a9-183282e44796&ditr_id=8f92b919-fe81-477a-89a9-183282e44796&dwvar_M-THE-59_color=1020181&ppage=4&view=products"
        }
      ]
    },
    {
      "id": "columbia",
      "name": "Columbia",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.columbia.com/c/boots/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Boots | Columbia Sportswear",
          "url": "https://www.columbia.com/c/boots/"
        }
      ]
    },
    {
      "id": "the-north-face",
      "name": "The North Face",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.thenorthface.com/en-gb/c/shoes/womens-footwear/boots-798869",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Boots | The North Face UK",
          "url": "https://www.thenorthface.com/en-gb/c/shoes/womens-footwear/boots-798869"
        }
      ]
    },
    {
      "id": "timberland",
      "name": "Timberland",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.timberland.com/en-us/c/men/footwear/boots-10040?ew=0",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Boots: Casual Styles, Leather Boots and Waterproof Styles | Timberland US",
          "url": "https://www.timberland.com/en-us/c/men/footwear/boots-10040?ew=0"
        }
      ]
    },
    {
      "id": "dr-martens",
      "name": "Dr. Martens",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.drmartens.com/us/en/unisex/c/04000000",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Leather, Nylon & Vegan Boots & Shoes | Dr. Martens™",
          "url": "https://www.drmartens.com/us/en/unisex/c/04000000"
        }
      ]
    },
    {
      "id": "birkenstock",
      "name": "Birkenstock",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.birkenstock.com/us/men/shoes/boots/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's boots | buy online at BIRKENSTOCK",
          "url": "https://www.birkenstock.com/us/men/shoes/boots/"
        }
      ]
    },
    {
      "id": "crocs",
      "name": "Crocs",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.crocs.com/c/footwear/boots",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Ankle Boots: Rain & Snow",
          "url": "https://www.crocs.com/c/footwear/boots"
        }
      ]
    },
    {
      "id": "clarks",
      "name": "Clarks",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.clarks.com/en-us/all-shoes/all-boots/boots_us-c?externalId=jTJss%3Fpage%3D2%3Fpage%3D2",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Boots - Ankle & Chelsea Boots for Men & Women | Clarks US",
          "url": "https://www.clarks.com/en-us/all-shoes/all-boots/boots_us-c?externalId=jTJss%3Fpage%3D2%3Fpage%3D2"
        }
      ]
    },
    {
      "id": "ecco",
      "name": "ECCO",
      "segment": "Everyday and occasion footwear",
      "url": "https://us.ecco.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "ECCO® Shoes - Official Online Store | ECCO® USA",
          "url": "https://us.ecco.com/"
        }
      ]
    },
    {
      "id": "geox",
      "name": "Geox",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.geox.com/en-US/woman/shoes/brown/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Womens Shoes: Sneakers, Boots, Heeled Shoes | Geox ®",
          "url": "https://www.geox.com/en-US/woman/shoes/brown/"
        }
      ]
    },
    {
      "id": "camper",
      "name": "Camper",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.camper.com/en_AE/all/shoes/boots",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Boots - Autumn / Winter| Camper® United Arab Emirates",
          "url": "https://www.camper.com/en_AE/all/shoes/boots"
        }
      ]
    },
    {
      "id": "vans",
      "name": "Vans",
      "segment": "Skate and casual footwear",
      "url": "https://www.vans.com/en-us/c/shoes/boots-6000?gclsrc=aw.ds",
      "description": "Public skate and casual footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Boots – All-Weather and Durable Footwear | Vans",
          "url": "https://www.vans.com/en-us/c/shoes/boots-6000?gclsrc=aw.ds"
        }
      ]
    },
    {
      "id": "converse",
      "name": "Converse",
      "segment": "Skate and casual footwear",
      "url": "https://www.converse.com/shop/boots?icid=NA_US_2026_09_15_M_Hmpg_P3_Boots_cta_1",
      "description": "Public skate and casual footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Boots: Sneaker Boots & Winter Shoes | Converse US. Converse.com",
          "url": "https://www.converse.com/shop/boots?icid=NA_US_2026_09_15_M_Hmpg_P3_Boots_cta_1"
        }
      ]
    },
    {
      "id": "dc-shoes",
      "name": "DC Shoes",
      "segment": "Skate and casual footwear",
      "url": "https://www.dcshoes.com/en-ca/collections/all-products",
      "description": "Public skate and casual footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "All Products – DC Shoes",
          "url": "https://www.dcshoes.com/en-ca/collections/all-products"
        }
      ]
    },
    {
      "id": "etnies",
      "name": "Etnies",
      "segment": "Skate and casual footwear",
      "url": "https://eu.etnies.com/collections/marana/footwear",
      "description": "Public skate and casual footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Durable Skate Shoes | Marana Collection | etnies Official Europe – tagged \"Footwear\"",
          "url": "https://eu.etnies.com/collections/marana/footwear"
        }
      ]
    },
    {
      "id": "emerica",
      "name": "Emerica",
      "segment": "Skate and casual footwear",
      "url": "https://ca.emerica.com/collections/footwear",
      "description": "Public skate and casual footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Footwear – Emerica Canada",
          "url": "https://ca.emerica.com/collections/footwear"
        }
      ]
    },
    {
      "id": "es",
      "name": "eS",
      "segment": "Skate and casual footwear",
      "url": "https://eu.esskateboarding.com/",
      "description": "Public skate and casual footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "éS Skateboarding | Skateboard Shoes & Footwear Since 1995 – éS Skateboarding EU",
          "url": "https://eu.esskateboarding.com/"
        }
      ]
    },
    {
      "id": "globe",
      "name": "Globe",
      "segment": "Skate and casual footwear",
      "url": "https://eu.globebrand.com/collections/boots",
      "description": "Public skate and casual footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Boots & Mid Shoes | Globe Europe",
          "url": "https://eu.globebrand.com/collections/boots"
        }
      ]
    },
    {
      "id": "sorel",
      "name": "Sorel",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.sorel.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Footwear for Women, Men, and Kids | SOREL",
          "url": "https://www.sorel.com/"
        }
      ]
    },
    {
      "id": "ugg",
      "name": "UGG",
      "segment": "Everyday and occasion footwear",
      "url": "https://au.ugg.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "UGG | Shop Boots, Slippers & Shoes - Undeniably Authentic | UGG",
          "url": "https://au.ugg.com/"
        }
      ]
    },
    {
      "id": "emu-australia",
      "name": "EMU Australia",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.emuaustralia.com/us/collections/spring-summer",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Spring/Summer Footwear | EMU Australia",
          "url": "https://www.emuaustralia.com/us/collections/spring-summer"
        }
      ]
    },
    {
      "id": "fitflop",
      "name": "FitFlop",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.fitflop.com/us/en/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "FitFlop US | Comfort-Engineered Shoes",
          "url": "https://www.fitflop.com/us/en/"
        }
      ]
    },
    {
      "id": "vionic",
      "name": "Vionic",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.vionicshoes.com/women/boots/booties-and-ankle-boots.html",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Comfortable Ankle Booties with Arch Support | Vionic Shoes",
          "url": "https://www.vionicshoes.com/women/boots/booties-and-ankle-boots.html"
        }
      ]
    },
    {
      "id": "dansko",
      "name": "Dansko",
      "segment": "Everyday and occasion footwear",
      "url": "https://dansko.com/collections/all-collections",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Women’s Footwear – The Collections | Dansko",
          "url": "https://dansko.com/collections/all-collections"
        }
      ]
    },
    {
      "id": "alegria",
      "name": "Alegria",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.alegriashoeshop.com/collections/boots-3",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Alegria Boots | Comfortable Boots for Every Day – Alegria Shoe Shop",
          "url": "https://www.alegriashoeshop.com/collections/boots-3"
        }
      ]
    },
    {
      "id": "kizik",
      "name": "Kizik",
      "segment": "Everyday and occasion footwear",
      "url": "https://kizik.com/en-eg/collections/mens-new",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop New Mens Shoes | Kizik",
          "url": "https://kizik.com/en-eg/collections/mens-new"
        }
      ]
    },
    {
      "id": "allbirds",
      "name": "Allbirds",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.allbirds.com/collections/kiwi-collection",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Kiwi Collection | Cozy Boots, Clogs & Slippers by Allbirds",
          "url": "https://www.allbirds.com/collections/kiwi-collection"
        }
      ]
    },
    {
      "id": "rothy-s",
      "name": "Rothy's",
      "segment": "Everyday and occasion footwear",
      "url": "https://rothys.com/en-il/collections/womens-boots",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Boots for Women | Low & Mid-Height | Rothy's",
          "url": "https://rothys.com/en-il/collections/womens-boots"
        }
      ]
    },
    {
      "id": "veja",
      "name": "Veja",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.veja-store.com/en_mx/running-hiking",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Hiking Shoes | VEJA",
          "url": "https://www.veja-store.com/en_mx/running-hiking"
        }
      ]
    },
    {
      "id": "toms",
      "name": "TOMS",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.toms.com/collections/all",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "All Products – TOMS.com",
          "url": "https://www.toms.com/collections/all"
        }
      ]
    },
    {
      "id": "sperry",
      "name": "Sperry",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.sperry.com/en-ca/collections/boots",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Boots | Sperry",
          "url": "https://www.sperry.com/en-ca/collections/boots"
        }
      ]
    },
    {
      "id": "sebago",
      "name": "Sebago",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.sebago.com/collections/shoes",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sebago Shoes: craftsmanship for every occasion | Sebago",
          "url": "https://www.sebago.com/collections/shoes"
        }
      ]
    },
    {
      "id": "rockport",
      "name": "Rockport",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.rockport.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Rockport® | Comfortable Shoes & Boots For Men & Women",
          "url": "https://www.rockport.com/"
        }
      ]
    },
    {
      "id": "cole-haan",
      "name": "Cole Haan",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.colehaan.com/collections/mens-shoes",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men’s Shoes, Boots, Sneakers & More: Free Shipping $99+ | Cole Haan",
          "url": "https://www.colehaan.com/collections/mens-shoes"
        }
      ]
    },
    {
      "id": "johnston-murphy",
      "name": "Johnston & Murphy",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.johnstonmurphy.com/c/men/mens-shoes/mens-slipon?srule=Most+Popular&sz=12",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Loafers & Slip-Ons | Johnston & Murphy",
          "url": "https://www.johnstonmurphy.com/c/men/mens-shoes/mens-slipon?srule=Most+Popular&sz=12"
        }
      ]
    },
    {
      "id": "florsheim",
      "name": "Florsheim",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.florsheim.com/shop/index.html",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Men's Dress Shoes, Casual Shoes, Sandals & Boots | Florsheim Shoes",
          "url": "https://www.florsheim.com/shop/index.html"
        }
      ]
    },
    {
      "id": "allen-edmonds",
      "name": "Allen Edmonds",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.allenedmonds.com/browse/shoes/mens",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Shoes | Up to 40% Off Sale",
          "url": "https://www.allenedmonds.com/browse/shoes/mens"
        }
      ]
    },
    {
      "id": "church-s",
      "name": "Church's",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.church-footwear.com/gb/en/women/style/boots/c/10434GB",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women’s Chelsea Boots and Ankle Boots | Church’s",
          "url": "https://www.church-footwear.com/gb/en/women/style/boots/c/10434GB"
        }
      ]
    },
    {
      "id": "crockett-jones",
      "name": "Crockett & Jones",
      "segment": "Everyday and occasion footwear",
      "url": "https://us.crockettandjones.com/collections",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Collections – Crockett & Jones US",
          "url": "https://us.crockettandjones.com/collections"
        }
      ]
    },
    {
      "id": "loake",
      "name": "Loake",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.loake.com/collection",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Our Collections | English Men's Shoes & Boots | Loake Shoemakers",
          "url": "https://www.loake.com/collection"
        }
      ]
    },
    {
      "id": "tricker-s",
      "name": "Tricker's",
      "segment": "Everyday and occasion footwear",
      "url": "https://trickers.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Tricker's Country Shoes & Boots - Made in England since 1829 – R E Tricker Ltd",
          "url": "https://trickers.com/"
        }
      ]
    },
    {
      "id": "grenson",
      "name": "Grenson",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.grenson.com/womens-footwear/womens-new-in/?setCurrencyId=3",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's New In | Boots, Shoes & Sneakers | Grenson",
          "url": "https://www.grenson.com/womens-footwear/womens-new-in/?setCurrencyId=3"
        }
      ]
    },
    {
      "id": "cheaney",
      "name": "Cheaney",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.cheaney.co.uk/women-c49/mocha-t275",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Mocha Womens | Cheaney Shoes | Made in England",
          "url": "https://www.cheaney.co.uk/women-c49/mocha-t275"
        }
      ]
    },
    {
      "id": "barker",
      "name": "Barker",
      "segment": "Everyday and occasion footwear",
      "url": "https://us.barkershoes.com/collections/mens-boots/shoe-type_boot",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Leather Boots | Chelsea, Chukka, Winter, Hiking & Dress Boots – Barker Shoes USA",
          "url": "https://us.barkershoes.com/collections/mens-boots/shoe-type_boot"
        }
      ]
    },
    {
      "id": "danner",
      "name": "Danner",
      "segment": "Work and western footwear",
      "url": "https://global.danner.com/men/all-footwear",
      "description": "Public work and western footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Danner - Danner Men's Boots - All Footwear",
          "url": "https://global.danner.com/men/all-footwear"
        }
      ]
    },
    {
      "id": "red-wing",
      "name": "Red Wing",
      "segment": "Work and western footwear",
      "url": "https://www.redwingshoes.com/",
      "description": "Public work and western footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Red Wing Shoes | Durable Work Boots & Lifestyle Heritage Footwear for Men and Women",
          "url": "https://www.redwingshoes.com/"
        }
      ]
    },
    {
      "id": "wolverine",
      "name": "Wolverine",
      "segment": "Work and western footwear",
      "url": "https://www.wolverine.com/US/en/view-all/",
      "description": "Public work and western footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "View All- Shoes Boots Clothing| Wolverine Footwear US",
          "url": "https://www.wolverine.com/US/en/view-all/"
        }
      ]
    },
    {
      "id": "thursday-boot-company",
      "name": "Thursday Boot Company",
      "segment": "Everyday and occasion footwear",
      "url": "https://thursdayboots.com/collections/boots",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Boots - Lace-Up, Chukka, Chelsea - Thursday Boot Company",
          "url": "https://thursdayboots.com/collections/boots"
        }
      ]
    },
    {
      "id": "blundstone",
      "name": "Blundstone",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.blundstone.com/collections/all",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop All Shoes - Blundstone",
          "url": "https://www.blundstone.com/collections/all"
        }
      ]
    },
    {
      "id": "r-m-williams",
      "name": "R.M. Williams",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.rmwilliams.com/footwear/men/all-footwear?lang=en_US",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Footwear | Buy Men's Boots & Shoes United States | R.M.Williams®",
          "url": "https://www.rmwilliams.com/footwear/men/all-footwear?lang=en_US"
        }
      ]
    },
    {
      "id": "ariat",
      "name": "Ariat",
      "segment": "Work and western footwear",
      "url": "https://www.ariat.com/gb/en/women-footwear",
      "description": "Public work and western footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Buy Ariat Women's Footwear - Boots, Shoes - Free Delivery & Free Returns | Ariat",
          "url": "https://www.ariat.com/gb/en/women-footwear"
        }
      ]
    },
    {
      "id": "durango",
      "name": "Durango",
      "segment": "Work and western footwear",
      "url": "https://durangoboots.com/",
      "description": "Public work and western footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Durango Cowboy Boots & Work Boots for Men, Women & Kids – Durango Boots",
          "url": "https://durangoboots.com/"
        }
      ]
    },
    {
      "id": "justin-boots",
      "name": "Justin Boots",
      "segment": "Work and western footwear",
      "url": "https://www.justinboots.com/en/mens-footwear/",
      "description": "Public work and western footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Buy Men's Boots Collection | Justin Boots",
          "url": "https://www.justinboots.com/en/mens-footwear/"
        }
      ]
    },
    {
      "id": "lucchese",
      "name": "Lucchese",
      "segment": "Work and western footwear",
      "url": "https://www.lucchese.com/collections/all-footwear",
      "description": "Public work and western footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "All Footwear - Lucchese",
          "url": "https://www.lucchese.com/collections/all-footwear"
        }
      ]
    },
    {
      "id": "tecovas",
      "name": "Tecovas",
      "segment": "Work and western footwear",
      "url": "https://www.tecovas.com/shop/boots/round_toe-boots",
      "description": "Public work and western footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Round Toe Boots | Tecovas",
          "url": "https://www.tecovas.com/shop/boots/round_toe-boots"
        }
      ]
    },
    {
      "id": "tony-lama",
      "name": "Tony Lama",
      "segment": "Work and western footwear",
      "url": "https://www.tonylama.com/en/mens-footwear/",
      "description": "Public work and western footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Tony Lama Men's Boots Collection | Tony Lama",
          "url": "https://www.tonylama.com/en/mens-footwear/"
        }
      ]
    },
    {
      "id": "frye",
      "name": "Frye",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.thefryecompany.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "FRYE Boots, Shoes & Bags for Men and Women | Since 1863",
          "url": "https://www.thefryecompany.com/"
        }
      ]
    },
    {
      "id": "stuart-weitzman",
      "name": "Stuart Weitzman",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.stuartweitzman.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Stuart Weitzman Shoes, Boots, Heels, and More",
          "url": "https://www.stuartweitzman.com/"
        }
      ]
    },
    {
      "id": "sam-edelman",
      "name": "Sam Edelman",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.samedelman.com/en",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sam Edelman® Official Site | Women's Shoes, Apparel & Bags",
          "url": "https://www.samedelman.com/en"
        }
      ]
    },
    {
      "id": "naturalizer",
      "name": "Naturalizer",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.naturalizer.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women’s Shoes | Sandals, Heels, Flats & More | Naturalizer",
          "url": "https://www.naturalizer.com/"
        }
      ]
    },
    {
      "id": "franco-sarto",
      "name": "Franco Sarto",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.francosarto.com/browse/shoes/womens?icid=Informa_ShopInforma",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Shoes | Loafers, Heels, Flats, & More| Franco Sarto",
          "url": "https://www.francosarto.com/browse/shoes/womens?icid=Informa_ShopInforma"
        }
      ]
    },
    {
      "id": "lifestride",
      "name": "LifeStride",
      "segment": "Skate and casual footwear",
      "url": "https://www.lifestride.com/",
      "description": "Public skate and casual footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "LifeStride® Women's Shoes, Heels, Flats, Boots & More!",
          "url": "https://www.lifestride.com/"
        }
      ]
    },
    {
      "id": "nine-west",
      "name": "Nine West",
      "segment": "Everyday and occasion footwear",
      "url": "https://ninewest.com/collections/shoes/boots",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Shoes | Nine West",
          "url": "https://ninewest.com/collections/shoes/boots"
        }
      ]
    },
    {
      "id": "aerosoles",
      "name": "Aerosoles",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.aerosoles.com/products/nina-black-stretch-crinkle-patent-low-block-heel-bootie",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Low Block Heel Bootie in Black Stretch Crinkle Patent – Aerosoles",
          "url": "https://www.aerosoles.com/products/nina-black-stretch-crinkle-patent-low-block-heel-bootie"
        }
      ]
    },
    {
      "id": "easy-spirit",
      "name": "Easy Spirit",
      "segment": "Everyday and occasion footwear",
      "url": "https://easyspirit.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Easy Spirit | Comfortable Women's Shoes, Sandals & Boots",
          "url": "https://easyspirit.com/"
        }
      ]
    },
    {
      "id": "journee-collection",
      "name": "Journee Collection",
      "segment": "Everyday and occasion footwear",
      "url": "https://journeecollection.com/products/arden",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Journee® | Wide Shoes, Calf Boots, Booties & Heels",
          "url": "https://journeecollection.com/products/arden"
        }
      ]
    },
    {
      "id": "schutz",
      "name": "Schutz",
      "segment": "Everyday and occasion footwear",
      "url": "https://schutz-shoes.com/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Schutz Shoes | Sandals, Pumps, Flats, Boots and Sneakers – SCHUTZ",
          "url": "https://schutz-shoes.com/"
        }
      ]
    },
    {
      "id": "dolce-vita",
      "name": "Dolce Vita",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.dolcevita.com/collections/shoes-boots",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Boots | Knee High, Wide Calf, and Booties | Dolce Vita",
          "url": "https://www.dolcevita.com/collections/shoes-boots"
        }
      ]
    },
    {
      "id": "steve-madden",
      "name": "Steve Madden",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.stevemadden.com/collections/boots-booties",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Boots & Booties | Ankle, Knee-High & Tall | Steve Madden",
          "url": "https://www.stevemadden.com/collections/boots-booties"
        }
      ]
    },
    {
      "id": "aldo",
      "name": "ALDO",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.aldoshoes.com/collections/mens-footwear",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Footwear: Shoes for Men including Sneakers, Sandals, Dress Shoes & Boots | ALDO",
          "url": "https://www.aldoshoes.com/collections/mens-footwear"
        }
      ]
    },
    {
      "id": "charles-keith",
      "name": "Charles & Keith",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.charleskeith.com/us/shoes",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Shoes | Shop Exclusive Styles | CHARLES & KEITH US",
          "url": "https://www.charleskeith.com/us/shoes"
        }
      ]
    },
    {
      "id": "tory-burch",
      "name": "Tory Burch",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.toryburch.com/en-eu/shoes/view-all-shoes/suede-boots/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Designer Suede Shoes for Women | Tory Burch EU",
          "url": "https://www.toryburch.com/en-eu/shoes/view-all-shoes/suede-boots/"
        }
      ]
    },
    {
      "id": "jimmy-choo",
      "name": "Jimmy Choo",
      "segment": "Designer footwear",
      "url": "https://www.jimmychoo.com/th/en_TH/men/shoes/",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Designer Shoes | Designer Footwear | JIMMY CHOO",
          "url": "https://www.jimmychoo.com/th/en_TH/men/shoes/"
        }
      ]
    },
    {
      "id": "manolo-blahnik",
      "name": "Manolo Blahnik",
      "segment": "Designer footwear",
      "url": "https://www.manoloblahnik.com/us/men/style/boots.html",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Designer Men Boots | Manolo Blahnik",
          "url": "https://www.manoloblahnik.com/us/men/style/boots.html"
        }
      ]
    },
    {
      "id": "christian-louboutin",
      "name": "Christian Louboutin",
      "segment": "Designer footwear",
      "url": "https://eu.christianlouboutin.com/ro_en/gentlemen/shoes/",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shoes collection for men - Christian Louboutin Romania",
          "url": "https://eu.christianlouboutin.com/ro_en/gentlemen/shoes/"
        }
      ]
    },
    {
      "id": "gianvito-rossi",
      "name": "Gianvito Rossi",
      "segment": "Designer footwear",
      "url": "https://www.gianvitorossi.com/mc_en/woman/shoes/boots/",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Luxury Boots for Women | Gianvito Rossi",
          "url": "https://www.gianvitorossi.com/mc_en/woman/shoes/boots/"
        }
      ]
    },
    {
      "id": "sergio-rossi",
      "name": "Sergio Rossi",
      "segment": "Designer footwear",
      "url": "https://www.sergiorossi.com/gb-en/new-collection/",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's designer shoes | Sergio Rossi",
          "url": "https://www.sergiorossi.com/gb-en/new-collection/"
        }
      ]
    },
    {
      "id": "giuseppe-zanotti",
      "name": "Giuseppe Zanotti",
      "segment": "Designer footwear",
      "url": "https://www.giuseppezanotti.com/es-mx/collections/woman-boots-and-ankle-boots",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Botas y Botines de Mujer | Giuseppe Zanotti",
          "url": "https://www.giuseppezanotti.com/es-mx/collections/woman-boots-and-ankle-boots"
        }
      ]
    },
    {
      "id": "valentino",
      "name": "Valentino",
      "segment": "Designer footwear",
      "url": "https://www.valentino.com/en-sa/women/shoes?colorRange=85553d",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Valentino Garavani Designer Shoes for Women: Luxury Footwear",
          "url": "https://www.valentino.com/en-sa/women/shoes?colorRange=85553d"
        }
      ]
    },
    {
      "id": "prada",
      "name": "Prada",
      "segment": "Designer footwear",
      "url": "https://www.prada.com/th/en/womens/shoes/c/10070TH",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Shoes | PRADA - Thailand",
          "url": "https://www.prada.com/th/en/womens/shoes/c/10070TH"
        }
      ]
    },
    {
      "id": "gucci",
      "name": "Gucci",
      "segment": "Designer footwear",
      "url": "https://www.gucci.com/th/en_au/-c-women-winter-shoes",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Gucci Designer Winter Boots & Shoes for Women | GUCCI® TH",
          "url": "https://www.gucci.com/th/en_au/-c-women-winter-shoes"
        }
      ]
    },
    {
      "id": "balenciaga",
      "name": "Balenciaga",
      "segment": "Designer footwear",
      "url": "https://www.balenciaga.com/en-my/men/shoes-for-men/comfy-shoes-for-men",
      "description": "Public designer footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Comfy Shoes Men – Loafers, Derbies & Chelsea Boots | Balenciaga | Balenciaga MY",
          "url": "https://www.balenciaga.com/en-my/men/shoes-for-men/comfy-shoes-for-men"
        }
      ]
    },
    {
      "id": "ganni",
      "name": "GANNI",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.ganni.com/en-in/shoes/",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "GANNI Shoes – Western Boots, Ballerina & Mules | GANNI IN",
          "url": "https://www.ganni.com/en-in/shoes/"
        }
      ]
    },
    {
      "id": "repetto",
      "name": "Repetto",
      "segment": "Everyday and occasion footwear",
      "url": "https://repetto.com/en/collections/boots-ankle-boots",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Repetto | Ankle Boots",
          "url": "https://repetto.com/en/collections/boots-ankle-boots"
        }
      ]
    },
    {
      "id": "bobbies",
      "name": "Bobbies",
      "segment": "Everyday and occasion footwear",
      "url": "https://www.bobbies.com/en/1201002166-shoes",
      "description": "Public everyday and occasion footwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shoes",
          "url": "https://www.bobbies.com/en/1201002166-shoes"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-shoe-width-creative",
      "question": "Which shoe-fit detail is easy to miss in conversion-focused creative?",
      "text": "Width matters alongside length. Brooks distinguishes narrow, standard, wide and extra-wide fits, including differences in upper volume. Show available widths and link to the advertised model's guide rather than imply one size works for every foot.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-width-creative",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Which shoe-fit detail is easy to miss in conversion-focused creative? Width matters alongside length. Brooks distinguishes narrow, standard, wide and extra-wide fits, including differences in upper volume. Show available widths and link to the advertised model's guide rather than imply one size works for every foot.  Source: https://support.brooksrunning.com/hc/en-us/articles/360016013931-How-do-I-know-which-width-to-choose Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-width-creative",
      "source_url": "https://support.brooksrunning.com/hc/en-us/articles/360016013931-How-do-I-know-which-width-to-choose"
    },
    {
      "group": "In this category",
      "id": "answer-running-versus-casual-size",
      "question": "Can a footwear ad tell shoppers to use their usual shoe size?",
      "text": "Use brand- and model-specific guidance. Brooks advises that its running shoes may need a different size from casual or dress shoes. That example is not a universal sizing rule for the other brands in this directory.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-running-versus-casual-size",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Can a footwear ad tell shoppers to use their usual shoe size? Use brand- and model-specific guidance. Brooks advises that its running shoes may need a different size from casual or dress shoes. That example is not a universal sizing rule for the other brands in this directory.  Source: https://support.brooksrunning.com/hc/en-us/articles/360028795791-Shoe-sizing-compared-to-other-brands Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-running-versus-casual-size",
      "source_url": "https://support.brooksrunning.com/hc/en-us/articles/360028795791-Shoe-sizing-compared-to-other-brands"
    },
    {
      "group": "In this category",
      "id": "answer-shoe-fit-segmentation",
      "question": "Should wide-fit shoes be treated as a separate product message?",
      "text": "They can support a distinct fit message when the model actually offers that width. Brooks provides separate specialty-width ranges. Treat width as verified product availability, and test the message against your own purchase and return data; the source does not supply a conversion benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-fit-segmentation",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Should wide-fit shoes be treated as a separate product message? They can support a distinct fit message when the model actually offers that width. Brooks provides separate specialty-width ranges. Treat width as verified product availability, and test the message against your own purchase and return data; the source does not supply a conversion benchmark.  Source: https://support.brooksrunning.com/hc/en-us/articles/360016013931-How-do-I-know-which-width-to-choose Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-fit-segmentation",
      "source_url": "https://support.brooksrunning.com/hc/en-us/articles/360016013931-How-do-I-know-which-width-to-choose"
    },
    {
      "group": "In this category",
      "id": "answer-shoe-aov-pair-price",
      "question": "Is footwear AOV the selling price of one pair of shoes?",
      "text": "This benchmark is the median of account-level average order values. It does not count pairs or separate shoes from socks, care products or other additions, so it cannot establish a single pair's selling price.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-aov-pair-price",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Is footwear AOV the selling price of one pair of shoes? This benchmark is the median of account-level average order values. It does not count pairs or separate shoes from socks, care products or other additions, so it cannot establish a single pair's selling price. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-shoe-aov-pair-price",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Footwear & Shoes?",
      "text": "The median account AOV for Footwear & Shoes is $74.55 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-median-aov",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. What is the average order value benchmark for Footwear & Shoes? The median account AOV for Footwear & Shoes is $74.55 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Footwear & Shoes?",
      "text": "The middle 50% of account AOVs runs from $39.34 to $134.36 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-range",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. What is the typical AOV range in Footwear & Shoes? The middle 50% of account AOVs runs from $39.34 to $134.36 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $39.34 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. What is the lower-quartile AOV? The 25th-percentile account AOV is $39.34 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $134.36 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. What is the upper-quartile AOV? The 75th-percentile account AOV is $134.36 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Footwear & Shoes classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Which industry or subcategory does this benchmark cover? This benchmark covers exact Footwear & Shoes classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#method Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-download-research",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-cite-research",
      "citation": "Madgicx Research & Labs. Footwear & Shoes. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/footwear-shoes#reuse"
    }
  ]
}