{
  "name": "Activewear & Streetwear",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "activewear-streetwear",
  "kind": "subcategory",
  "parent_slug": "apparel-fashion",
  "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "activewear-streetwear",
    "parent_slug": "apparel-fashion",
    "cohort_scope": "exact_child",
    "median_aov_usd": 64.91,
    "p25_aov_usd": 26.92,
    "p75_aov_usd": 112.2,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:01.732249+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Activewear & Streetwear account AOV: median $64.91; middle 50% $26.92–$112.20. Snapshot read 2026-10-11T14:06:01.732249+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "nike",
      "name": "Nike",
      "segment": "Activewear",
      "url": "https://www.nike.com/be/en/w/streetwear-clothing-97qn8",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear Clothing & Apparel. Nike BE",
          "url": "https://www.nike.com/be/en/w/streetwear-clothing-97qn8"
        }
      ]
    },
    {
      "id": "adidas",
      "name": "adidas",
      "segment": "Activewear",
      "url": "https://www.adidas.com/us/basketball-off_court-clothing",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear Clothing | adidas US",
          "url": "https://www.adidas.com/us/basketball-off_court-clothing"
        }
      ]
    },
    {
      "id": "under-armour",
      "name": "Under Armour",
      "segment": "Activewear",
      "url": "https://www.underarmour.com/en-us/c/oversized/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Oversized Clothes | Under Armour",
          "url": "https://www.underarmour.com/en-us/c/oversized/"
        }
      ]
    },
    {
      "id": "lululemon",
      "name": "lululemon",
      "segment": "Activewear",
      "url": "https://shop.lululemon.com/a/streetwear-gym-wear-0sfz00a",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear Gym Wear | lululemon",
          "url": "https://shop.lululemon.com/a/streetwear-gym-wear-0sfz00a"
        }
      ]
    },
    {
      "id": "alo-yoga",
      "name": "Alo Yoga",
      "segment": "Activewear",
      "url": "https://www.aloyoga.com/en-ph/collections/new-arrivals",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Activewear & Streetwear | New Arrivals | ALO",
          "url": "https://www.aloyoga.com/en-ph/collections/new-arrivals"
        }
      ]
    },
    {
      "id": "gymshark",
      "name": "Gymshark",
      "segment": "Activewear",
      "url": "https://uk.gymshark.com/pages/shop-women?banner_id=hp-shop-womens",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Women's Gym Clothes & Workout Clothes - Gymshark",
          "url": "https://uk.gymshark.com/pages/shop-women?banner_id=hp-shop-womens"
        }
      ]
    },
    {
      "id": "vuori",
      "name": "Vuori",
      "segment": "Activewear",
      "url": "https://vuoriclothing.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Athletic Clothing & Activewear Apparel for Performance – Vuori",
          "url": "https://vuoriclothing.com/"
        }
      ]
    },
    {
      "id": "fabletics",
      "name": "Fabletics",
      "segment": "Activewear",
      "url": "https://www.fabletics.com/view-all",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Workout Clothes & Activewear | Fabletics",
          "url": "https://www.fabletics.com/view-all"
        }
      ]
    },
    {
      "id": "sweaty-betty",
      "name": "Sweaty Betty",
      "segment": "Activewear",
      "url": "https://www.sweatybetty.com/us/shop",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Workout Clothes | Activewear | Sweaty Betty",
          "url": "https://www.sweatybetty.com/us/shop"
        }
      ]
    },
    {
      "id": "beyond-yoga",
      "name": "Beyond Yoga",
      "segment": "Activewear",
      "url": "https://beyondyoga.com/collections/mens-collection",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Athleisure Clothing Collection | Beyond Yoga",
          "url": "https://beyondyoga.com/collections/mens-collection"
        }
      ]
    },
    {
      "id": "girlfriend-collective",
      "name": "Girlfriend Collective",
      "segment": "Activewear",
      "url": "https://girlfriend.com/collections/workout",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Workout – Girlfriend Collective",
          "url": "https://girlfriend.com/collections/workout"
        }
      ]
    },
    {
      "id": "on",
      "name": "On",
      "segment": "Activewear",
      "url": "https://www.on.com/en-us/shop/mens/apparel/active-life",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Lifestyle Apparel | On United States",
          "url": "https://www.on.com/en-us/shop/mens/apparel/active-life"
        }
      ]
    },
    {
      "id": "varley",
      "name": "Varley",
      "segment": "Activewear",
      "url": "https://www.varley.com/collections/activewear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Activewear | Shop Activewear – Varley US",
          "url": "https://www.varley.com/collections/activewear"
        }
      ]
    },
    {
      "id": "popflex",
      "name": "POPFLEX",
      "segment": "Activewear",
      "url": "https://www.popflexactive.com/collections/annual-sale-2026/products/crisscross-hourglass-faux-leather-leggings-with-pockets",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Crisscross Hourglass® Faux Leather Legging with Pockets - Black – POPFLEX®",
          "url": "https://www.popflexactive.com/collections/annual-sale-2026/products/crisscross-hourglass-faux-leather-leggings-with-pockets"
        }
      ]
    },
    {
      "id": "oner-active",
      "name": "Oner Active",
      "segment": "Activewear",
      "url": "https://us.oneractive.com/collections/shop/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Workout Clothes & Activewear | Ladies Workout & Gymwear - Oner Active US",
          "url": "https://us.oneractive.com/collections/shop/"
        }
      ]
    },
    {
      "id": "aybl",
      "name": "AYBL",
      "segment": "Activewear",
      "url": "https://us.aybl.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "AYBL | Gymwear, Activewear & Athleisure - #AYBL",
          "url": "https://us.aybl.com/"
        }
      ]
    },
    {
      "id": "puma",
      "name": "PUMA",
      "segment": "Activewear",
      "url": "https://us.puma.com/us/en/puma/best-sellers",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop PUMA Best Sellers | Iconic Sneakers, Clothing & Accessories | PUMA US",
          "url": "https://us.puma.com/us/en/puma/best-sellers"
        }
      ]
    },
    {
      "id": "reebok",
      "name": "Reebok",
      "segment": "Activewear",
      "url": "https://www.reebok.com/collections/streetwear-athleisure-tops-0agz00a",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear Athleisure Tops | Reebok",
          "url": "https://www.reebok.com/collections/streetwear-athleisure-tops-0agz00a"
        }
      ]
    },
    {
      "id": "new-balance",
      "name": "New Balance",
      "segment": "Activewear",
      "url": "https://www.newbalance.com/women/clothing/all-clothing/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Workout Clothes & Athletic Wear - New Balance",
          "url": "https://www.newbalance.com/women/clothing/all-clothing/"
        }
      ]
    },
    {
      "id": "asics",
      "name": "ASICS",
      "segment": "Activewear",
      "url": "https://www.asics.com/us/en-us/sportstyle-collections/c/aa11050000/clothing/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear, Lifestyle Sneakers & Apparel | ASICS US",
          "url": "https://www.asics.com/us/en-us/sportstyle-collections/c/aa11050000/clothing/"
        }
      ]
    },
    {
      "id": "brooks",
      "name": "Brooks",
      "segment": "Activewear",
      "url": "https://www.brooksrunning.com/en_no/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Brooks Running Shoes, Gear, and Apparel for Men & Women | Brooks Running",
          "url": "https://www.brooksrunning.com/en_no/"
        }
      ]
    },
    {
      "id": "hoka",
      "name": "HOKA",
      "segment": "Activewear",
      "url": "https://au.hoka.com/categories/womens/clothing/bottoms/shorts",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Womens Shorts | HOKA",
          "url": "https://au.hoka.com/categories/womens/clothing/bottoms/shorts"
        }
      ]
    },
    {
      "id": "saucony",
      "name": "Saucony",
      "segment": "Activewear",
      "url": "https://www.saucony.com/en/clothing-sale/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Clothing Sale: Up to 50% Off Running Apparel | Saucony US",
          "url": "https://www.saucony.com/en/clothing-sale/"
        }
      ]
    },
    {
      "id": "mizuno",
      "name": "Mizuno",
      "segment": "Activewear",
      "url": "https://mizunousa.com/?u1=....0a2cad96e8144ae4b423461d2d63def8",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Mizuno USA | Sports Equipment, Clothing, and Gear",
          "url": "https://mizunousa.com/?u1=....0a2cad96e8144ae4b423461d2d63def8"
        }
      ]
    },
    {
      "id": "decathlon",
      "name": "Decathlon",
      "segment": "Activewear",
      "url": "https://www.decathlon.com/collections/performance-sweatshirt-0anz09a",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Decathlon | Innovative, Accessible, High-Quality Sports Gear & Apparel | Decathlon",
          "url": "https://www.decathlon.com/collections/performance-sweatshirt-0anz09a"
        }
      ]
    },
    {
      "id": "lacoste",
      "name": "Lacoste",
      "segment": "Activewear",
      "url": "https://www.lacoste.com/ca/en/lacoste/women/clothing/activewear/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Lacoste official product/category page",
          "url": "https://www.lacoste.com/ca/en/lacoste/women/clothing/activewear/"
        }
      ]
    },
    {
      "id": "fila",
      "name": "FILA",
      "segment": "Activewear",
      "url": "https://vn.fila.com/products/fila-quan-unisex-ong-rong-tui-hop-heritage-fs254wp01x001-1",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "FILA - Quần unisex ống rộng túi hộp Heritage",
          "url": "https://vn.fila.com/products/fila-quan-unisex-ong-rong-tui-hop-heritage-fs254wp01x001-1"
        }
      ]
    },
    {
      "id": "champion",
      "name": "Champion",
      "segment": "Activewear",
      "url": "https://www.champion.com/collections/mens-pants",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Pants, Sweatpants & Joggers | Champion",
          "url": "https://www.champion.com/collections/mens-pants"
        }
      ]
    },
    {
      "id": "russell-athletic",
      "name": "Russell Athletic",
      "segment": "Activewear",
      "url": "https://www.russellathletic.com/c",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Russell Athletic | Athletic Apparel: Activewear and Workout Clothes.",
          "url": "https://www.russellathletic.com/c"
        }
      ]
    },
    {
      "id": "umbro",
      "name": "Umbro",
      "segment": "Activewear",
      "url": "https://www.umbro.com/en/style/apparel/aw20-umbro-projects/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "AW20 Umbro Projects",
          "url": "https://www.umbro.com/en/style/apparel/aw20-umbro-projects/"
        }
      ]
    },
    {
      "id": "kappa",
      "name": "Kappa",
      "segment": "Activewear",
      "url": "https://www.kappa.com/en-us/pages/shop-the-look-1",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sports Outfits & Athleisure to Shop | Kappa",
          "url": "https://www.kappa.com/en-us/pages/shop-the-look-1"
        }
      ]
    },
    {
      "id": "joma",
      "name": "Joma",
      "segment": "Activewear",
      "url": "https://www.joma-sport.com/de_DE/sweatshirt-mann-step-grun/104154.484.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sweatshirt mann Step grün | JOMA®",
          "url": "https://www.joma-sport.com/de_DE/sweatshirt-mann-step-grun/104154.484.html"
        }
      ]
    },
    {
      "id": "hummel",
      "name": "Hummel",
      "segment": "Activewear",
      "url": "https://hummel.net/products/hmli-d-zip-polo-sweatshirt-1",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "hummel I-D ZIP POLO SWEATSHIRT - SHALE | hummel.net",
          "url": "https://hummel.net/products/hmli-d-zip-polo-sweatshirt-1"
        }
      ]
    },
    {
      "id": "macron",
      "name": "Macron",
      "segment": "Activewear",
      "url": "https://www.macron.com/en/athleisure.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Athleisure Clothing for Men & Women | Macron EN",
          "url": "https://www.macron.com/en/athleisure.html"
        }
      ]
    },
    {
      "id": "castore",
      "name": "Castore",
      "segment": "Activewear",
      "url": "https://castore.com/collections/lifestyle-men",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Lifestyle – Castore",
          "url": "https://castore.com/collections/lifestyle-men"
        }
      ]
    },
    {
      "id": "lotto",
      "name": "Lotto",
      "segment": "Activewear",
      "url": "https://lottosport.com/products/treviso-track-jacket",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Treviso Track Jacket | Lotto Sport",
          "url": "https://lottosport.com/products/treviso-track-jacket"
        }
      ]
    },
    {
      "id": "errea",
      "name": "Errea",
      "segment": "Activewear",
      "url": "https://www.errea.com/eu2_en/women.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Sportswear | Online Shop | Erreà | Erreà",
          "url": "https://www.errea.com/eu2_en/women.html"
        }
      ]
    },
    {
      "id": "diadora",
      "name": "Diadora",
      "segment": "Activewear",
      "url": "https://www.diadora.com/de/de/vest_insulated_legacy/502.180971_60065_XXS.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "VEST INSULATED LEGACY Winddichte Weste Legacy - Made in Italy - alle Geschlechter - Diadora Online-Shop DE",
          "url": "https://www.diadora.com/de/de/vest_insulated_legacy/502.180971_60065_XXS.html"
        }
      ]
    },
    {
      "id": "2xu",
      "name": "2XU",
      "segment": "Activewear",
      "url": "https://2xu.com/collections/sportswear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sportswear – 2XU",
          "url": "https://2xu.com/collections/sportswear"
        }
      ]
    },
    {
      "id": "craft",
      "name": "Craft",
      "segment": "Activewear",
      "url": "https://www.craftsportswear.com/global/outlet/men/clothes?cursor=eyJjIjogNjEyLCAiciI6IDYxMn0%3D",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outlet - Men's clothing | Craft Sportswear",
          "url": "https://www.craftsportswear.com/global/outlet/men/clothes?cursor=eyJjIjogNjEyLCAiciI6IDYxMn0%3D"
        }
      ]
    },
    {
      "id": "odlo",
      "name": "Odlo",
      "segment": "Activewear",
      "url": "https://www.odlo.com/us-en/c/women/clothing/sports-underwear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women’s sports apparel » browse & buy | Odlo®",
          "url": "https://www.odlo.com/us-en/c/women/clothing/sports-underwear"
        }
      ]
    },
    {
      "id": "compressport",
      "name": "Compressport",
      "segment": "Activewear",
      "url": "https://www.compressport.com/inter/fr/edition-limitee-utmb-2026/2398-7202-training-ss-tshirt-m-utmb-2026-black.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Training SS Tshirt M - UTMB 2026 - Black | Apparel | Compressport",
          "url": "https://www.compressport.com/inter/fr/edition-limitee-utmb-2026/2398-7202-training-ss-tshirt-m-utmb-2026-black.html"
        }
      ]
    },
    {
      "id": "satisfy",
      "name": "Satisfy",
      "segment": "Activewear",
      "url": "https://satisfyrunning.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "SATISFY | Running apparel developed to unlock the High.",
          "url": "https://satisfyrunning.com/"
        }
      ]
    },
    {
      "id": "tracksmith",
      "name": "Tracksmith",
      "segment": "Activewear",
      "url": "https://www.tracksmith.com/collections/apparel",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Apparel | Tracksmith",
          "url": "https://www.tracksmith.com/collections/apparel"
        }
      ]
    },
    {
      "id": "bandit-running",
      "name": "Bandit Running",
      "segment": "Activewear",
      "url": "https://banditrunning.com/collections/summer-2026",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "THE SUMMER '26 COLLECTION",
          "url": "https://banditrunning.com/collections/summer-2026"
        }
      ]
    },
    {
      "id": "janji",
      "name": "Janji",
      "segment": "Activewear",
      "url": "https://janji.com/products/ms-circa-daily-tee?variant=52256821772651",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "M's Circa Daily Tee – Janji",
          "url": "https://janji.com/products/ms-circa-daily-tee?variant=52256821772651"
        }
      ]
    },
    {
      "id": "rabbit",
      "name": "Rabbit",
      "segment": "Activewear",
      "url": "https://www.runinrabbit.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "runner's apparel for men and women | rabbit",
          "url": "https://www.runinrabbit.com/"
        }
      ]
    },
    {
      "id": "oiselle",
      "name": "Oiselle",
      "segment": "Activewear",
      "url": "https://www.oiselle.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Oiselle Running Apparel for Women – OISELLE",
          "url": "https://www.oiselle.com/"
        }
      ]
    },
    {
      "id": "soar",
      "name": "SOAR",
      "segment": "Activewear",
      "url": "https://www.soarrunning.com/en-il",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "SOAR Running",
          "url": "https://www.soarrunning.com/en-il"
        }
      ]
    },
    {
      "id": "district-vision",
      "name": "District Vision",
      "segment": "Activewear",
      "url": "https://www.districtvision.com/shop/woman-new-arrivals/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Tools for Mindful Athletes. — District Vision",
          "url": "https://www.districtvision.com/shop/woman-new-arrivals/"
        }
      ]
    },
    {
      "id": "ciele-athletics",
      "name": "Ciele Athletics",
      "segment": "Activewear",
      "url": "https://aunz.cieleathletics.com/products/m-nsbtshirt-decade-trooper",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "ciele athletics - M NSBTShirt - Decade - Trooper – ciele athletics AU/NZ",
          "url": "https://aunz.cieleathletics.com/products/m-nsbtshirt-decade-trooper"
        }
      ]
    },
    {
      "id": "tala",
      "name": "TALA",
      "segment": "Activewear",
      "url": "https://www.wearetala.com/en-eu/collections/activewear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Activewear & Workout Clothes | TALA",
          "url": "https://www.wearetala.com/en-eu/collections/activewear"
        }
      ]
    },
    {
      "id": "adanola",
      "name": "Adanola",
      "segment": "Activewear",
      "url": "https://adanola.com/en-eu/collections/activewear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Gym Clothes & Everyday Athleisure Wear for Women | Adanola – Adanola",
          "url": "https://adanola.com/en-eu/collections/activewear"
        }
      ]
    },
    {
      "id": "alphalete",
      "name": "Alphalete",
      "segment": "Activewear",
      "url": "https://alphaleteathletics.com/pages/shop-men",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Buy Men's Activewear – Alphalete Athletics",
          "url": "https://alphaleteathletics.com/pages/shop-men"
        }
      ]
    },
    {
      "id": "buffbunny",
      "name": "Buffbunny",
      "segment": "Activewear",
      "url": "https://www.buffbunny.com/collections/back-in-stock",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Back In Stock",
          "url": "https://www.buffbunny.com/collections/back-in-stock"
        }
      ]
    },
    {
      "id": "born-primitive",
      "name": "Born Primitive",
      "segment": "Activewear",
      "url": "https://bornprimitive.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Born Primitive - Apparel & Footwear For The Driven",
          "url": "https://bornprimitive.com/"
        }
      ]
    },
    {
      "id": "nobull",
      "name": "NOBULL",
      "segment": "Activewear",
      "url": "https://nobullproject.com/shop?ref_type=adv",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "NOBULL Training Shoes, Apparel & Nutrition | Training For Life",
          "url": "https://nobullproject.com/shop?ref_type=adv"
        }
      ]
    },
    {
      "id": "tyr",
      "name": "TYR",
      "segment": "Activewear",
      "url": "https://tyr.com/collections/womens-apparel",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Athletic Apparel | Workout Clothes & Activewear | TYR – TYR US",
          "url": "https://tyr.com/collections/womens-apparel"
        }
      ]
    },
    {
      "id": "rhone",
      "name": "Rhone",
      "segment": "Activewear",
      "url": "https://www.rhone.com/collections/womens-studio/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's yoga & pilates apparel | Rhone",
          "url": "https://www.rhone.com/collections/womens-studio/"
        }
      ]
    },
    {
      "id": "ten-thousand",
      "name": "Ten Thousand",
      "segment": "Activewear",
      "url": "https://www.tenthousand.cc/collections/edition",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Edition - Men's Multi-Purpose Athletic Gear | Ten Thousand",
          "url": "https://www.tenthousand.cc/collections/edition"
        }
      ]
    },
    {
      "id": "lorna-jane",
      "name": "Lorna Jane",
      "segment": "Activewear",
      "url": "https://www.lornajane.com/collections/clothing",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Activewear Clothing | Lorna Jane Gym Clothing",
          "url": "https://www.lornajane.com/collections/clothing"
        }
      ]
    },
    {
      "id": "lilybod",
      "name": "Lilybod",
      "segment": "Activewear",
      "url": "https://lilybod.com/collections/activewear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Activewear | Leggings | Sports Bras | Tops. Shop Lilybod. – lilybod.com",
          "url": "https://lilybod.com/collections/activewear"
        }
      ]
    },
    {
      "id": "pe-nation",
      "name": "PE Nation",
      "segment": "Activewear",
      "url": "https://www.pe-nation.com/en-intl/collections/shop-all",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop All | P.E Nation",
          "url": "https://www.pe-nation.com/en-intl/collections/shop-all"
        }
      ]
    },
    {
      "id": "lskd",
      "name": "LSKD",
      "segment": "Activewear",
      "url": "https://www.lskd.co/collections/womens",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Womens | Shop Womens Clothing Online | LSKD",
          "url": "https://www.lskd.co/collections/womens"
        }
      ]
    },
    {
      "id": "bonds",
      "name": "Bonds",
      "segment": "Activewear",
      "url": "https://www.bonds.com.au/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "BONDS Australia | Clothing & Accessories for Men, Women, Kids & Babies Online",
          "url": "https://www.bonds.com.au/"
        }
      ]
    },
    {
      "id": "bo-tee",
      "name": "Bo+Tee",
      "segment": "Activewear",
      "url": "https://boandtee.com/collections/active-shop-all?currency=USD",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Active – Bo+Tee",
          "url": "https://boandtee.com/collections/active-shop-all?currency=USD"
        }
      ]
    },
    {
      "id": "set-active",
      "name": "Set Active",
      "segment": "Activewear",
      "url": "https://setactive.co/collections/all-clothing",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "ALL CLOTHING",
          "url": "https://setactive.co/collections/all-clothing"
        }
      ]
    },
    {
      "id": "outdoor-voices",
      "name": "Outdoor Voices",
      "segment": "Activewear",
      "url": "https://www.outdoorvoices.com/collections/matching-sets",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Matching Workout Sets & Coordinated Activewear | Outdoor Voices",
          "url": "https://www.outdoorvoices.com/collections/matching-sets"
        }
      ]
    },
    {
      "id": "splits59",
      "name": "Splits59",
      "segment": "Activewear",
      "url": "https://www.splits59.com/collections",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Collections – SPLITS59",
          "url": "https://www.splits59.com/collections"
        }
      ]
    },
    {
      "id": "spiritual-gangster",
      "name": "Spiritual Gangster",
      "segment": "Activewear",
      "url": "https://www.spiritualgangster.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Women's Activewear Yoga Wear and Spiritual Clothing | Spiritual Gangster",
          "url": "https://www.spiritualgangster.com/"
        }
      ]
    },
    {
      "id": "free-people-movement",
      "name": "Free People Movement",
      "segment": "Activewear",
      "url": "https://www.freepeople.com/fpmovement/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Activewear + Workout Clothes | FP Movement",
          "url": "https://www.freepeople.com/fpmovement/"
        }
      ]
    },
    {
      "id": "rapha",
      "name": "Rapha",
      "segment": "Cycling apparel",
      "url": "https://www.rapha.cc/eu/en/shop/womens/lifestyle",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Lifestyle Clothing | Rapha",
          "url": "https://www.rapha.cc/eu/en/shop/womens/lifestyle"
        }
      ]
    },
    {
      "id": "maap",
      "name": "MAAP",
      "segment": "Cycling apparel",
      "url": "https://maap.cc/us/products/motion-shirt-2-0-raven",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Motion Shirt - MAAP Cycling Apparel",
          "url": "https://maap.cc/us/products/motion-shirt-2-0-raven"
        }
      ]
    },
    {
      "id": "pas-normal-studios",
      "name": "Pas Normal Studios",
      "segment": "Cycling apparel",
      "url": "https://pasnormalstudios.com/",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Pas Normal Studios | Premium Cycling Apparel",
          "url": "https://pasnormalstudios.com/"
        }
      ]
    },
    {
      "id": "assos",
      "name": "ASSOS",
      "segment": "Cycling apparel",
      "url": "https://www.assos.com/us/catalog/page/view/id/431/",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women’s SS-26 Racing Series | Aero Cycling Apparel & Race Kit | ASSOS",
          "url": "https://www.assos.com/us/catalog/page/view/id/431/"
        }
      ]
    },
    {
      "id": "castelli",
      "name": "Castelli",
      "segment": "Cycling apparel",
      "url": "https://www.castelli-cycling.com/en-eu/collections/men",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Cycling & Triathlon Clothing | Castelli Cycling",
          "url": "https://www.castelli-cycling.com/en-eu/collections/men"
        }
      ]
    },
    {
      "id": "pearl-izumi",
      "name": "Pearl Izumi",
      "segment": "Cycling apparel",
      "url": "https://www.pearlizumi.com/",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop High-Performance Cycling Clothing & Gear | PEARL iZUMi",
          "url": "https://www.pearlizumi.com/"
        }
      ]
    },
    {
      "id": "santini",
      "name": "Santini",
      "segment": "Cycling apparel",
      "url": "https://custom.santinicycling.com/en/indoor-841",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Santini | Indoor Cycling Clothing",
          "url": "https://custom.santinicycling.com/en/indoor-841"
        }
      ]
    },
    {
      "id": "le-col",
      "name": "Le Col",
      "segment": "Cycling apparel",
      "url": "https://lecol.cc/en-us/collections/mens-bestsellers",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Mens Best Sellers | Le Col Cycling Apparel | Le Col US",
          "url": "https://lecol.cc/en-us/collections/mens-bestsellers"
        }
      ]
    },
    {
      "id": "stussy",
      "name": "Stussy",
      "segment": "Streetwear",
      "url": "https://www.stussy.com/collections/all",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Products – Stüssy",
          "url": "https://www.stussy.com/collections/all"
        }
      ]
    },
    {
      "id": "palace",
      "name": "Palace",
      "segment": "Streetwear",
      "url": "https://palaceskateboards.com/products/m1buusc0oqso",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "BASICALLY A ZIP HOOD BLACK | PALACE SKATEBOARDS",
          "url": "https://palaceskateboards.com/products/m1buusc0oqso"
        }
      ]
    },
    {
      "id": "bape",
      "name": "BAPE",
      "segment": "Streetwear",
      "url": "https://uk.bape.com/collections/clothing/products/0zxtem903091p",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "A BATHING APE® BAPE By Kazuki Kuraishi Logo Relaxed Fit Tee | Bape official website – uk.bape.com",
          "url": "https://uk.bape.com/collections/clothing/products/0zxtem903091p"
        }
      ]
    },
    {
      "id": "kith",
      "name": "Kith",
      "segment": "Streetwear",
      "url": "https://kith.com/collections/adidas-mens",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's adidas Apparel & Footwear – Kith",
          "url": "https://kith.com/collections/adidas-mens"
        }
      ]
    },
    {
      "id": "aim-leon-dore",
      "name": "Aimé Leon Dore",
      "segment": "Streetwear",
      "url": "https://www.aimeleondore.com/products/stone-washed-marina-hoodie-1",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Stone Washed Marina Hoodie – Aimé Leon Dore",
          "url": "https://www.aimeleondore.com/products/stone-washed-marina-hoodie-1"
        }
      ]
    },
    {
      "id": "carhartt-wip",
      "name": "Carhartt WIP",
      "segment": "Streetwear",
      "url": "https://www.carhartt-wip.com/fr-fr/c/homme-vestes-et-manteaux",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Vestes et manteaux pour hommes | Carhartt WIP",
          "url": "https://www.carhartt-wip.com/fr-fr/c/homme-vestes-et-manteaux"
        }
      ]
    },
    {
      "id": "stone-island",
      "name": "Stone Island",
      "segment": "Streetwear",
      "url": "https://www.stoneisland.com/en-gb/collection/knitwear/mock-neck-jumper-with-vanise-rib-texture-5100023-vanise-full-rib-rws-wool-K2S155100023S00L7V002BXXL.html",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Stone Island: Men's Clothing, Outerwear and Accessories",
          "url": "https://www.stoneisland.com/en-gb/collection/knitwear/mock-neck-jumper-with-vanise-rib-texture-5100023-vanise-full-rib-rws-wool-K2S155100023S00L7V002BXXL.html"
        }
      ]
    },
    {
      "id": "c-p-company",
      "name": "C.P. Company",
      "segment": "Streetwear",
      "url": "https://www.cpcompany.com/en-us/shop/",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sportswear & Casual Clothing for Men and Kids | C.P. Company",
          "url": "https://www.cpcompany.com/en-us/shop/"
        }
      ]
    },
    {
      "id": "off-white",
      "name": "Off-White",
      "segment": "Streetwear",
      "url": "https://www.off---white.com/en-pl/lab/?OWHP1=LABCTA2",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "L/AB c/o Off-White™: Streetwear Clothing & Sneakers",
          "url": "https://www.off---white.com/en-pl/lab/?OWHP1=LABCTA2"
        }
      ]
    },
    {
      "id": "fear-of-god-essentials",
      "name": "Fear of God Essentials",
      "segment": "Streetwear",
      "url": "https://fearofgod.com/collections/all-essentials",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "All ESSENTIALS – Fear of God",
          "url": "https://fearofgod.com/collections/all-essentials"
        }
      ]
    },
    {
      "id": "represent",
      "name": "Represent",
      "segment": "Streetwear",
      "url": "https://representclo.com/shop",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Luxury British Streetwear | Official US Store® | REPRESENT",
          "url": "https://representclo.com/shop"
        }
      ]
    },
    {
      "id": "daily-paper",
      "name": "Daily Paper",
      "segment": "Streetwear",
      "url": "https://dailypaperclothing.com/shop/",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Daily Paper – Daily Paper Worldwide",
          "url": "https://dailypaperclothing.com/shop/"
        }
      ]
    },
    {
      "id": "obey",
      "name": "Obey",
      "segment": "Streetwear",
      "url": "https://obeyclothing.com/",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "OBEY – OBEY CLOTHING",
          "url": "https://obeyclothing.com/"
        }
      ]
    },
    {
      "id": "huf",
      "name": "HUF",
      "segment": "Streetwear",
      "url": "https://hufworldwide.com/collections/clothing",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Skate & Streetwear Clothing: T-Shirts, Hoodies – HUF Worldwide",
          "url": "https://hufworldwide.com/collections/clothing"
        }
      ]
    },
    {
      "id": "billionaire-boys-club",
      "name": "Billionaire Boys Club",
      "segment": "Streetwear",
      "url": "https://www.bbcicecream.com/",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Billionaire Boys Club & ICECREAM | US Official Site",
          "url": "https://www.bbcicecream.com/"
        }
      ]
    },
    {
      "id": "the-hundreds",
      "name": "The Hundreds",
      "segment": "Streetwear",
      "url": "https://thehundreds.com/collections/apparel",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Apparel – The Hundreds",
          "url": "https://thehundreds.com/collections/apparel"
        }
      ]
    },
    {
      "id": "vans",
      "name": "Vans",
      "segment": "Streetwear",
      "url": "https://www.vans.com/en-us/c/clothing-00082",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Clothing for Men, Women, & Kids – Everyday Apparel | Vans",
          "url": "https://www.vans.com/en-us/c/clothing-00082"
        }
      ]
    },
    {
      "id": "converse",
      "name": "Converse",
      "segment": "Streetwear",
      "url": "https://www.converse.com/shop/clothing",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Converse Clothing: Streetwear & Lifestyle. Converse.com",
          "url": "https://www.converse.com/shop/clothing"
        }
      ]
    },
    {
      "id": "sporty-rich",
      "name": "Sporty & Rich",
      "segment": "Streetwear",
      "url": "https://sportyandrich.com/collections/all-clothing-women",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "All Clothing Women – Sporty & Rich",
          "url": "https://sportyandrich.com/collections/all-clothing-women"
        }
      ]
    },
    {
      "id": "pangaia",
      "name": "PANGAIA",
      "segment": "Streetwear",
      "url": "https://pangaia.com/collections/women-shop-all",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Women’s Responsible Clothing & Earth Positive | PANGAIA",
          "url": "https://pangaia.com/collections/women-shop-all"
        }
      ]
    },
    {
      "id": "les-benjamins",
      "name": "Les Benjamins",
      "segment": "Streetwear",
      "url": "https://global.lesbenjamins.com/collections/les-benjamins",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "All Les Benjamins – Les Benjamins Global",
          "url": "https://global.lesbenjamins.com/collections/les-benjamins"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-activewear-fit-creative",
      "question": "What fit information belongs in a leggings ad?",
      "text": "Use the advertised style's waist, hip and inseam guidance, and show how it fits during movement. Gymshark distinguishes short, regular and long lengths. Translating those details into creative is an editorial suggestion; the guide does not measure Meta conversion lift.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-fit-creative",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What fit information belongs in a leggings ad? Use the advertised style's waist, hip and inseam guidance, and show how it fits during movement. Gymshark distinguishes short, regular and long lengths. Translating those details into creative is an editorial suggestion; the guide does not measure Meta conversion lift.  Source: https://support.gymshark.com/en/articles/11204065-women-s-size-guide Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-fit-creative",
      "source_url": "https://support.gymshark.com/en/articles/11204065-women-s-size-guide"
    },
    {
      "group": "In this category",
      "id": "answer-activewear-opacity",
      "question": "Can activewear ads promise leggings are squat-proof for everyone?",
      "text": "Avoid an unqualified promise. Gymshark explains that fit, fabric, colour and movement affect coverage, and that sizing down can overstretch fabric. Demonstrate the specific garment under representative conditions and keep the claim within the product evidence.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-opacity",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Can activewear ads promise leggings are squat-proof for everyone? Avoid an unqualified promise. Gymshark explains that fit, fabric, colour and movement affect coverage, and that sizing down can overstretch fabric. Demonstrate the specific garment under representative conditions and keep the claim within the product evidence.  Source: https://support.gymshark.com/en/articles/11205189-how-to-avoid-see-through-leggings Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-opacity",
      "source_url": "https://support.gymshark.com/en/articles/11205189-how-to-avoid-see-through-leggings"
    },
    {
      "group": "In this category",
      "id": "answer-activewear-use-segments",
      "question": "Should one activewear creative cover lifting, running and everyday use?",
      "text": "Gymshark's fit guidance recognises that preferred fit can differ across activities. Separate product demonstrations by intended use when the garment supports it, then assess each with your own results. This is a testing hypothesis, not evidence that more ad sets improve performance.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-use-segments",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Should one activewear creative cover lifting, running and everyday use? Gymshark's fit guidance recognises that preferred fit can differ across activities. Separate product demonstrations by intended use when the garment supports it, then assess each with your own results. This is a testing hypothesis, not evidence that more ad sets improve performance.  Source: https://support.gymshark.com/en/articles/11204065-women-s-size-guide Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-use-segments",
      "source_url": "https://support.gymshark.com/en/articles/11204065-women-s-size-guide"
    },
    {
      "group": "In this category",
      "id": "answer-activewear-set-baskets",
      "question": "Does activewear AOV reveal whether shoppers bought a matching set?",
      "text": "An account-level order-value aggregate cannot identify a leggings-only basket, a matching set or a mixed basket. Check product-level orders for that distinction; this benchmark supplies monetary AOV, not basket composition.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-set-baskets",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Does activewear AOV reveal whether shoppers bought a matching set? An account-level order-value aggregate cannot identify a leggings-only basket, a matching set or a mixed basket. Check product-level orders for that distinction; this benchmark supplies monetary AOV, not basket composition. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-set-baskets",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Activewear & Streetwear?",
      "text": "The median account AOV for Activewear & Streetwear is $64.91 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-median-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What is the average order value benchmark for Activewear & Streetwear? The median account AOV for Activewear & Streetwear is $64.91 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Activewear & Streetwear?",
      "text": "The middle 50% of account AOVs runs from $26.92 to $112.20 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-range",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What is the typical AOV range in Activewear & Streetwear? The middle 50% of account AOVs runs from $26.92 to $112.20 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $26.92 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What is the lower-quartile AOV? The 25th-percentile account AOV is $26.92 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $112.20 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What is the upper-quartile AOV? The 75th-percentile account AOV is $112.20 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Activewear & Streetwear classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Which industry or subcategory does this benchmark cover? This benchmark covers exact Activewear & Streetwear classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#method Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-download-research",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-cite-research",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#reuse"
    }
  ]
}