# Apparel & Fashion — Meta ads research

Category research. The aggregate benchmark and public brand directory are separate.
Edition: October 2026. Page updated: 2026-10-11.

## Account AOV aggregate

- Median: $64.07
- Middle 50%: $28.81 to $122.63
- Status: verified_aggregate
- Scope: Equal-weight account aggregate · Reporting period not supplied
- Snapshot read: 2026-10-11T14:06:01.732249+00:00
- Period: Dated snapshot · underlying reporting period not supplied

Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/apparel-fashion#benchmark)

## Explore brands

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

- [Abercrombie & Fitch](https://www.abercrombie.com/shop/us/womens) — Fashion
- [Aritzia](https://www.aritzia.com/) — Fashion
- [H&M](https://www.hm.com/) — Fashion
- [Zara](https://www.zara.com/) — Fashion
- [Mango](https://shop.mango.com/) — Fashion
- [Uniqlo](https://www.uniqlo.com/) — Fashion
- [COS](https://www.cos.com/) — Fashion
- [& Other Stories](https://www.stories.com/en-us/clothing/) — Fashion
- [Everlane](https://www.everlane.com/) — Fashion
- [Reformation](https://www.thereformation.com/) — Fashion
- [Quince](https://www.quince.com/) — Fashion
- [Sézane](https://www.sezane.com/) — Fashion
- [POPFLEX](https://www.popflexactive.com/) — Activewear
- [J.Crew](https://www.jcrew.com/) — Fashion
- [Madewell](https://www.madewell.com/) — Denim
- [Anthropologie](https://www.anthropologie.com/) — Fashion
- [Free People](https://www.freepeople.com/) — Fashion
- [Revolve](https://www.revolve.com/) — Fashion
- [Gap](https://www.gap.com/) — Fashion
- [Old Navy](https://oldnavy.gap.com/) — Fashion
- [Banana Republic](https://bananarepublic.gap.com/) — Fashion
- [American Eagle](https://www.ae.com/) — Denim
- [Hollister](https://www.hollisterco.com/) — Fashion
- [Ann Taylor](https://www.anntaylor.com/) — Fashion
- [Torrid](https://www.torrid.com/) — Fashion
- [Reiss](https://www.reiss.com/) — Fashion
- [AllSaints](https://www.allsaints.com/) — Fashion
- [Ralph Lauren](https://www.ralphlauren.com/) — Fashion
- [Massimo Dutti](https://www.massimodutti.com/) — Fashion
- [Chanel](https://www.chanel.com/us/fashion/) — Luxury
- [lululemon](https://shop.lululemon.com/) — Activewear
- [Alo Yoga](https://www.aloyoga.com/) — Activewear
- [Gymshark](https://www.gymshark.com/) — Activewear
- [Vuori](https://vuoriclothing.com/) — Activewear
- [Athleta](https://athleta.gap.com/) — Activewear
- [Fabletics](https://www.fabletics.com/) — Activewear
- [Sweaty Betty](https://www.sweatybetty.com/) — Activewear
- [Beyond Yoga](https://beyondyoga.com/) — Activewear
- [Nike](https://www.nike.com/w/womens-clothing-5e1x6z6ymx6) — Activewear
- [adidas](https://www.adidas.com/us/women-clothing) — Activewear
- [Under Armour](https://www.underarmour.com/en-us/c/womens/clothing/) — Activewear
- [Girlfriend Collective](https://girlfriend.com/) — Activewear
- [On](https://www.on.com/en-us/shop/womens/apparel) — Activewear
- [Moncler](https://www.moncler.com/) — Luxury
- [Varley](https://www.varley.com/) — Activewear
- [SKIMS](https://skims.com/) — Intimates
- [SPANX](https://spanx.com/) — Intimates
- [ThirdLove](https://www.thirdlove.com/) — Intimates
- [Savage X Fenty](https://www.savagex.com/) — Intimates
- [Victoria’s Secret](https://www.victoriassecret.com/) — Intimates
- [Aerie](https://www.ae.com/us/en/c/aerie/cat4840006) — Intimates
- [Adore Me](https://www.adoreme.com/) — Intimates
- [Oner Active](https://www.oneractive.com/) — Activewear
- [AYBL](https://www.aybl.com/) — Activewear
- [Dior](https://www.dior.com/en_us/fashion) — Luxury
- [Eberjey](https://eberjey.com/) — Intimates
- [Coach](https://www.coach.com/) — Luxury
- [Calvin Klein](https://www.calvinklein.us/) — Intimates
- [Celine](https://www.celine.com/) — Luxury
- [Bottega Veneta](https://www.bottegaveneta.com/) — Luxury
- [Levi’s](https://www.levi.com/) — Denim
- [Wrangler](https://www.wrangler.com/) — Denim
- [Versace](https://www.versace.com/) — Luxury
- [Boden](https://us.boden.com/) — Fashion
- [AGOLDE](https://agolde.com/) — Denim
- [Citizens of Humanity](https://citizensofhumanity.com/) — Denim
- [PAIGE](https://paige.com/) — Denim
- [FRAME](https://frame-store.com/) — Denim
- [Good American](https://www.goodamerican.com/) — Denim
- [7 For All Mankind](https://7forallmankind.com/) — Denim
- [MOTHER](https://www.motherdenim.com/) — Denim
- [DL1961](https://dl1961.com/) — Denim
- [The Row](https://www.therow.com/) — Luxury
- [Phoebe Philo](https://www.phoebephilo.com/) — Luxury
- [rag & bone](https://www.rag-bone.com/) — Denim
- [Alice + Olivia](https://www.aliceandolivia.com/) — Fashion
- [Veronica Beard](https://veronicabeard.com/) — Fashion
- [GANNI](https://www.ganni.com/) — Fashion
- [ANINE BING](https://www.aninebing.com/) — Fashion
- [DÔEN](https://www.shopdoen.com/) — Fashion
- [FARM Rio](https://farmrio.com/) — Fashion
- [RIXO](https://rixolondon.com/) — Fashion
- [Self-Portrait](https://www.self-portrait.com/) — Fashion
- [A.L.C.](https://alcltd.com/) — Fashion
- [Sandro](https://us.sandro-paris.com/) — Fashion
- [Maje](https://us.maje.com/) — Fashion
- [The Frankie Shop](https://thefrankieshop.com/) — Fashion
- [Ulla Johnson](https://ullajohnson.com/) — Fashion
- [Zimmermann](https://www.zimmermann.com/) — Fashion
- [Lulus](https://www.lulus.com/) — Fashion
- [Oh Polly](https://www.ohpolly.com/) — Fashion
- [Urban Outfitters](https://www.urbanoutfitters.com/) — Fashion
- [Jacquemus](https://www.jacquemus.com/) — Luxury
- [Miu Miu](https://www.miumiu.com/) — Luxury
- [Prada](https://www.prada.com/) — Luxury
- [Gucci](https://www.gucci.com/) — Luxury
- [Saint Laurent](https://www.ysl.com/) — Luxury
- [Chloé](https://www.chloe.com/) — Luxury
- [Burberry](https://us.burberry.com/l/womens-clothing/) — Luxury
- [Loewe](https://www.loewe.com/) — Luxury

No ranking is implied. Missing growth or heat evidence remains unavailable.

## Research questions

### How should a premium clothing brand read the AOV range?

Use the $64.07 median and the $28.81–$122.63 middle range as context for the wider Apparel & Fashion category. The upper quartile is a position in that distribution, not a separate luxury-clothing benchmark or a recommended price.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-premium-clothing-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. How should a premium clothing brand read the AOV range? Use the $64.07 median and the $28.81–$122.63 middle range as context for the wider Apparel & Fashion category. The upper quartile is a position in that distribution, not a separate luxury-clothing benchmark or a recommended price. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-premium-clothing-aov

### Is Women's Apparel measured separately from all apparel?

Yes. Women's Apparel has its own research edition with an exact-subcategory aggregate. The Apparel & Fashion benchmark on this page includes the industry root and its subcategories; the two scopes are different.

[Source](https://madgicx.com/labs/industries/apparel-fashion#subcategories) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-womens-apparel-edition)

Citation: Madgicx Research & Labs. Apparel & Fashion. Is Women's Apparel measured separately from all apparel? Yes. Women's Apparel has its own research edition with an exact-subcategory aggregate. The Apparel & Fashion benchmark on this page includes the industry root and its subcategories; the two scopes are different.  Source: https://madgicx.com/labs/industries/apparel-fashion#subcategories Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-womens-apparel-edition

### Does apparel AOV tell me how many garments are in an order?

AOV measures monetary order value. The account AOV aggregate on this page does not include an items-per-order breakdown, so it cannot show whether a clothing basket contains one garment or several.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-clothing-items-per-order)

Citation: Madgicx Research & Labs. Apparel & Fashion. Does apparel AOV tell me how many garments are in an order? AOV measures monetary order value. The account AOV aggregate on this page does not include an items-per-order breakdown, so it cannot show whether a clothing basket contains one garment or several. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-clothing-items-per-order

### What is the average order value benchmark for Apparel & Fashion?

The median account AOV for Apparel & Fashion is $64.07 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-median-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. What is the average order value benchmark for Apparel & Fashion? The median account AOV for Apparel & Fashion is $64.07 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-median-aov

### What is the typical AOV range in Apparel & Fashion?

The middle 50% of account AOVs runs from $28.81 to $122.63 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-aov-range)

Citation: Madgicx Research & Labs. Apparel & Fashion. What is the typical AOV range in Apparel & Fashion? The middle 50% of account AOVs runs from $28.81 to $122.63 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-aov-range

### What is the lower-quartile AOV?

The 25th-percentile account AOV is $28.81 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-lower-quartile-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. What is the lower-quartile AOV? The 25th-percentile account AOV is $28.81 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-lower-quartile-aov

### What is the upper-quartile AOV?

The 75th-percentile account AOV is $122.63 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-upper-quartile-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. What is the upper-quartile AOV? The 75th-percentile account AOV is $122.63 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-upper-quartile-aov

### How is account AOV calculated for this benchmark?

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-aov-calculation)

Citation: Madgicx Research & Labs. Apparel & Fashion. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-aov-calculation

### Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-median-or-mean)

Citation: Madgicx Research & Labs. Apparel & Fashion. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-median-or-mean

### What dates does this AOV benchmark cover?

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-period)

Citation: Madgicx Research & Labs. Apparel & Fashion. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-period

### Which industry or subcategory does this benchmark cover?

This benchmark covers Apparel & Fashion classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-coverage)

Citation: Madgicx Research & Labs. Apparel & Fashion. Which industry or subcategory does this benchmark cover? This benchmark covers Apparel & Fashion classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-coverage

### How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-compare-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-compare-aov

### Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-aov-performance)

Citation: Madgicx Research & Labs. Apparel & Fashion. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-aov-performance

### Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

[Source](https://madgicx.com/labs/industries/apparel-fashion#brands) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-directory-and-benchmark)

Citation: Madgicx Research & Labs. Apparel & Fashion. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion#brands Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-directory-and-benchmark

### Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

[Source](https://madgicx.com/labs/industries/apparel-fashion#method) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-brand-level-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion#method Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-brand-level-aov

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/apparel-fashion#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-download-research)

Citation: Madgicx Research & Labs. Apparel & Fashion. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-download-research

### How should I cite a finding from this page?

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.

[Source](https://madgicx.com/labs/industries/apparel-fashion#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-cite-research)

Citation: Madgicx Research & Labs. Apparel & Fashion. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-cite-research