{
  "name": "Apparel & Fashion",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "apparel-fashion",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/apparel-fashion",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "apparel-fashion",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 64.07,
    "p25_aov_usd": 28.81,
    "p75_aov_usd": 122.63,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:01.732249+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Apparel & Fashion account AOV: median $64.07; middle 50% $28.81–$122.63. Snapshot read 2026-10-11T14:06:01.732249+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/apparel-fashion#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "abercrombie-fitch",
      "name": "Abercrombie & Fitch",
      "segment": "Fashion",
      "url": "https://www.abercrombie.com/shop/us/womens",
      "description": "",
      "sources": [
        {
          "name": "Abercrombie & Fitch official site",
          "url": "https://www.abercrombie.com/shop/us/womens"
        }
      ],
      "growth": {
        "percent": -1.3,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand family",
        "note": "Calculated from disclosed brand-family sales.",
        "source": {
          "name": "Abercrombie & Fitch · SEC release",
          "url": "https://www.sec.gov/Archives/edgar/data/1018840/000101884026000006/q42025pressrelease.htm",
          "date": "2026-03-04"
        },
        "calculated": true
      }
    },
    {
      "id": "aritzia",
      "name": "Aritzia",
      "segment": "Fashion",
      "url": "https://www.aritzia.com/",
      "description": "",
      "sources": [
        {
          "name": "Aritzia official site",
          "url": "https://www.aritzia.com/"
        }
      ],
      "growth": {
        "percent": 35.2,
        "period": "FY2026",
        "ended": "2026-03-01",
        "scope": "Company",
        "note": "Includes Reigning Champ.",
        "source": {
          "name": "Aritzia · FY2026 results",
          "url": "https://investors.aritzia.com/investor-news/press-release-details/2026/Aritzia-Reports-Fourth-Quarter-and-Fiscal-2026-Financial-Results/default.aspx",
          "date": "2026-05-07"
        },
        "calculated": true
      }
    },
    {
      "id": "h-m",
      "name": "H&M",
      "segment": "Fashion",
      "url": "https://www.hm.com/",
      "description": "",
      "sources": [
        {
          "name": "H&M official site",
          "url": "https://www.hm.com/"
        }
      ]
    },
    {
      "id": "zara",
      "name": "Zara",
      "segment": "Fashion",
      "url": "https://www.zara.com/",
      "description": "",
      "sources": [
        {
          "name": "Zara official site",
          "url": "https://www.zara.com/"
        }
      ]
    },
    {
      "id": "mango",
      "name": "Mango",
      "segment": "Fashion",
      "url": "https://shop.mango.com/",
      "description": "",
      "sources": [
        {
          "name": "Mango official site",
          "url": "https://shop.mango.com/"
        }
      ]
    },
    {
      "id": "uniqlo",
      "name": "Uniqlo",
      "segment": "Fashion",
      "url": "https://www.uniqlo.com/",
      "description": "",
      "sources": [
        {
          "name": "Uniqlo official site",
          "url": "https://www.uniqlo.com/"
        }
      ]
    },
    {
      "id": "cos",
      "name": "COS",
      "segment": "Fashion",
      "url": "https://www.cos.com/",
      "description": "",
      "sources": [
        {
          "name": "COS official site",
          "url": "https://www.cos.com/"
        }
      ]
    },
    {
      "id": "other-stories",
      "name": "& Other Stories",
      "segment": "Fashion",
      "url": "https://www.stories.com/en-us/clothing/",
      "description": "",
      "sources": [
        {
          "name": "& Other Stories official site",
          "url": "https://www.stories.com/en-us/clothing/"
        }
      ]
    },
    {
      "id": "everlane",
      "name": "Everlane",
      "segment": "Fashion",
      "url": "https://www.everlane.com/",
      "description": "",
      "sources": [
        {
          "name": "Everlane official site",
          "url": "https://www.everlane.com/"
        }
      ]
    },
    {
      "id": "reformation",
      "name": "Reformation",
      "segment": "Fashion",
      "url": "https://www.thereformation.com/",
      "description": "",
      "sources": [
        {
          "name": "Reformation official site",
          "url": "https://www.thereformation.com/"
        }
      ]
    },
    {
      "id": "quince",
      "name": "Quince",
      "segment": "Fashion",
      "url": "https://www.quince.com/",
      "description": "",
      "sources": [
        {
          "name": "Quince official site",
          "url": "https://www.quince.com/"
        }
      ]
    },
    {
      "id": "sezane",
      "name": "Sézane",
      "segment": "Fashion",
      "url": "https://www.sezane.com/",
      "description": "",
      "sources": [
        {
          "name": "Sézane official site",
          "url": "https://www.sezane.com/"
        }
      ]
    },
    {
      "id": "popflex",
      "name": "POPFLEX",
      "segment": "Activewear",
      "url": "https://www.popflexactive.com/",
      "description": "",
      "sources": [
        {
          "name": "POPFLEX official site",
          "url": "https://www.popflexactive.com/"
        }
      ]
    },
    {
      "id": "j-crew",
      "name": "J.Crew",
      "segment": "Fashion",
      "url": "https://www.jcrew.com/",
      "description": "",
      "sources": [
        {
          "name": "J.Crew official site",
          "url": "https://www.jcrew.com/"
        }
      ]
    },
    {
      "id": "madewell",
      "name": "Madewell",
      "segment": "Denim",
      "url": "https://www.madewell.com/",
      "description": "",
      "sources": [
        {
          "name": "Madewell official site",
          "url": "https://www.madewell.com/"
        }
      ]
    },
    {
      "id": "anthropologie",
      "name": "Anthropologie",
      "segment": "Fashion",
      "url": "https://www.anthropologie.com/",
      "description": "",
      "sources": [
        {
          "name": "Anthropologie official site",
          "url": "https://www.anthropologie.com/"
        }
      ],
      "growth": {
        "percent": 6.6,
        "period": "FY2026",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Includes lifestyle products beyond apparel.",
        "source": {
          "name": "URBN · FY2026 results",
          "url": "https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-fy26-q4-sales-and-operating-results",
          "date": "2026-02-25"
        },
        "calculated": true
      }
    },
    {
      "id": "free-people",
      "name": "Free People",
      "segment": "Fashion",
      "url": "https://www.freepeople.com/",
      "description": "",
      "sources": [
        {
          "name": "Free People official site",
          "url": "https://www.freepeople.com/"
        }
      ],
      "growth": {
        "percent": 10.8,
        "period": "FY2026",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Includes FP Movement and wholesale.",
        "source": {
          "name": "URBN · FY2026 results",
          "url": "https://investor.urbn.com/news-releases/news-release-details/urbn-reports-record-fy26-q4-sales-and-operating-results",
          "date": "2026-02-25"
        },
        "calculated": true
      }
    },
    {
      "id": "revolve",
      "name": "Revolve",
      "segment": "Fashion",
      "url": "https://www.revolve.com/",
      "description": "",
      "sources": [
        {
          "name": "Revolve official site",
          "url": "https://www.revolve.com/"
        }
      ],
      "growth": {
        "percent": 9,
        "period": "CY2025",
        "ended": "2025-12-31",
        "scope": "REVOLVE segment",
        "note": "REVOLVE segment, not Revolve Group total.",
        "source": {
          "name": "Revolve · 2025 annual results",
          "url": "https://investors.revolve.com/news/news-details/2026/Revolve-Group-Announces-Fourth-Quarter-and-Full-Year-2025-Financial-Results/default.aspx",
          "date": "2026-02-24"
        },
        "calculated": false
      }
    },
    {
      "id": "gap",
      "name": "Gap",
      "segment": "Fashion",
      "url": "https://www.gap.com/",
      "description": "",
      "sources": [
        {
          "name": "Gap official site",
          "url": "https://www.gap.com/"
        }
      ],
      "growth": {
        "percent": 5,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Annual brand net sales.",
        "source": {
          "name": "Gap Inc. · FY2025 results",
          "url": "https://investors.gapinc.com/press-releases/news-details/2026/Gap-Inc--Reports-Fourth-Quarter-and-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-05"
        },
        "calculated": false
      }
    },
    {
      "id": "old-navy",
      "name": "Old Navy",
      "segment": "Fashion",
      "url": "https://oldnavy.gap.com/",
      "description": "",
      "sources": [
        {
          "name": "Old Navy official site",
          "url": "https://oldnavy.gap.com/"
        }
      ],
      "growth": {
        "percent": 3,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Annual brand net sales.",
        "source": {
          "name": "Gap Inc. · FY2025 results",
          "url": "https://investors.gapinc.com/press-releases/news-details/2026/Gap-Inc--Reports-Fourth-Quarter-and-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-05"
        },
        "calculated": false
      }
    },
    {
      "id": "banana-republic",
      "name": "Banana Republic",
      "segment": "Fashion",
      "url": "https://bananarepublic.gap.com/",
      "description": "",
      "sources": [
        {
          "name": "Banana Republic official site",
          "url": "https://bananarepublic.gap.com/"
        }
      ],
      "growth": {
        "percent": -1,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Annual brand net sales.",
        "source": {
          "name": "Gap Inc. · FY2025 results",
          "url": "https://investors.gapinc.com/press-releases/news-details/2026/Gap-Inc--Reports-Fourth-Quarter-and-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-05"
        },
        "calculated": false
      }
    },
    {
      "id": "american-eagle",
      "name": "American Eagle",
      "segment": "Denim",
      "url": "https://www.ae.com/",
      "description": "",
      "sources": [
        {
          "name": "American Eagle official site",
          "url": "https://www.ae.com/"
        }
      ],
      "growth": {
        "percent": -0.5,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand segment",
        "note": "Calculated from disclosed brand-segment sales.",
        "source": {
          "name": "AEO · FY2025 results",
          "url": "https://investors.ae.com/press-releases/news-details/2026/AEO-Inc--Reports-Strong-Fourth-Quarter-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-04"
        },
        "calculated": true
      }
    },
    {
      "id": "hollister",
      "name": "Hollister",
      "segment": "Fashion",
      "url": "https://www.hollisterco.com/",
      "description": "",
      "sources": [
        {
          "name": "Hollister official site",
          "url": "https://www.hollisterco.com/"
        }
      ],
      "growth": {
        "percent": 14.7,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand family",
        "note": "Calculated from disclosed brand-family sales.",
        "source": {
          "name": "Abercrombie & Fitch · SEC release",
          "url": "https://www.sec.gov/Archives/edgar/data/1018840/000101884026000006/q42025pressrelease.htm",
          "date": "2026-03-04"
        },
        "calculated": true
      }
    },
    {
      "id": "ann-taylor",
      "name": "Ann Taylor",
      "segment": "Fashion",
      "url": "https://www.anntaylor.com/",
      "description": "",
      "sources": [
        {
          "name": "Ann Taylor official site",
          "url": "https://www.anntaylor.com/"
        }
      ]
    },
    {
      "id": "torrid",
      "name": "Torrid",
      "segment": "Fashion",
      "url": "https://www.torrid.com/",
      "description": "",
      "sources": [
        {
          "name": "Torrid official site",
          "url": "https://www.torrid.com/"
        }
      ],
      "growth": {
        "percent": -9.4,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Company",
        "note": "Annual net sales.",
        "source": {
          "name": "Torrid · FY2025 results",
          "url": "https://investors.torrid.com/news/news-details/2026/Torrid-Reports-Fourth-Quarter-and-Fiscal-2025-Results-and-Initiates-Fiscal-2026-Guidance/default.aspx",
          "date": "2026-03-19"
        },
        "calculated": false
      }
    },
    {
      "id": "reiss",
      "name": "Reiss",
      "segment": "Fashion",
      "url": "https://www.reiss.com/",
      "description": "",
      "sources": [
        {
          "name": "Reiss official site",
          "url": "https://www.reiss.com/"
        }
      ]
    },
    {
      "id": "allsaints",
      "name": "AllSaints",
      "segment": "Fashion",
      "url": "https://www.allsaints.com/",
      "description": "",
      "sources": [
        {
          "name": "AllSaints official site",
          "url": "https://www.allsaints.com/"
        }
      ]
    },
    {
      "id": "ralph-lauren",
      "name": "Ralph Lauren",
      "segment": "Fashion",
      "url": "https://www.ralphlauren.com/",
      "description": "",
      "sources": [
        {
          "name": "Ralph Lauren official site",
          "url": "https://www.ralphlauren.com/"
        }
      ],
      "heat": {
        "rank": 7,
        "change": -1,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "massimo-dutti",
      "name": "Massimo Dutti",
      "segment": "Fashion",
      "url": "https://www.massimodutti.com/",
      "description": "",
      "sources": [
        {
          "name": "Massimo Dutti official site",
          "url": "https://www.massimodutti.com/"
        }
      ],
      "heat": {
        "rank": 10,
        "change": 8,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "chanel",
      "name": "Chanel",
      "segment": "Luxury",
      "url": "https://www.chanel.com/us/fashion/",
      "description": "",
      "sources": [
        {
          "name": "Chanel official site",
          "url": "https://www.chanel.com/us/fashion/"
        }
      ],
      "heat": {
        "rank": 1,
        "change": 0,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "lululemon",
      "name": "lululemon",
      "segment": "Activewear",
      "url": "https://shop.lululemon.com/",
      "description": "",
      "sources": [
        {
          "name": "lululemon official site",
          "url": "https://shop.lululemon.com/"
        }
      ],
      "growth": {
        "percent": 5,
        "period": "FY2025",
        "ended": "2026-02-01",
        "scope": "Company",
        "note": "52 weeks versus 53 in the prior year. Reported totals.",
        "source": {
          "name": "lululemon · FY2025 results",
          "url": "https://corporate.lululemon.com/newsroom/press-releases/2026/03-17-2026-200620717",
          "date": "2026-03-17"
        },
        "calculated": false
      }
    },
    {
      "id": "alo-yoga",
      "name": "Alo Yoga",
      "segment": "Activewear",
      "url": "https://www.aloyoga.com/",
      "description": "",
      "sources": [
        {
          "name": "Alo Yoga official site",
          "url": "https://www.aloyoga.com/"
        }
      ]
    },
    {
      "id": "gymshark",
      "name": "Gymshark",
      "segment": "Activewear",
      "url": "https://www.gymshark.com/",
      "description": "",
      "sources": [
        {
          "name": "Gymshark official site",
          "url": "https://www.gymshark.com/"
        }
      ]
    },
    {
      "id": "vuori",
      "name": "Vuori",
      "segment": "Activewear",
      "url": "https://vuoriclothing.com/",
      "description": "",
      "sources": [
        {
          "name": "Vuori official site",
          "url": "https://vuoriclothing.com/"
        }
      ]
    },
    {
      "id": "athleta",
      "name": "Athleta",
      "segment": "Activewear",
      "url": "https://athleta.gap.com/",
      "description": "",
      "sources": [
        {
          "name": "Athleta official site",
          "url": "https://athleta.gap.com/"
        }
      ],
      "growth": {
        "percent": -10,
        "period": "FY2025",
        "ended": "2026-01-31",
        "scope": "Brand sales",
        "note": "Annual brand net sales.",
        "source": {
          "name": "Gap Inc. · FY2025 results",
          "url": "https://investors.gapinc.com/press-releases/news-details/2026/Gap-Inc--Reports-Fourth-Quarter-and-Fiscal-2025-Results-Provides-Fiscal-2026-Outlook/default.aspx",
          "date": "2026-03-05"
        },
        "calculated": false
      }
    },
    {
      "id": "fabletics",
      "name": "Fabletics",
      "segment": "Activewear",
      "url": "https://www.fabletics.com/",
      "description": "",
      "sources": [
        {
          "name": "Fabletics official site",
          "url": "https://www.fabletics.com/"
        }
      ]
    },
    {
      "id": "sweaty-betty",
      "name": "Sweaty Betty",
      "segment": "Activewear",
      "url": "https://www.sweatybetty.com/",
      "description": "",
      "sources": [
        {
          "name": "Sweaty Betty official site",
          "url": "https://www.sweatybetty.com/"
        }
      ]
    },
    {
      "id": "beyond-yoga",
      "name": "Beyond Yoga",
      "segment": "Activewear",
      "url": "https://beyondyoga.com/",
      "description": "",
      "sources": [
        {
          "name": "Beyond Yoga official site",
          "url": "https://beyondyoga.com/"
        }
      ]
    },
    {
      "id": "nike",
      "name": "Nike",
      "segment": "Activewear",
      "url": "https://www.nike.com/w/womens-clothing-5e1x6z6ymx6",
      "description": "",
      "sources": [
        {
          "name": "Nike official site",
          "url": "https://www.nike.com/w/womens-clothing-5e1x6z6ymx6"
        }
      ]
    },
    {
      "id": "adidas",
      "name": "adidas",
      "segment": "Activewear",
      "url": "https://www.adidas.com/us/women-clothing",
      "description": "",
      "sources": [
        {
          "name": "adidas official site",
          "url": "https://www.adidas.com/us/women-clothing"
        }
      ]
    },
    {
      "id": "under-armour",
      "name": "Under Armour",
      "segment": "Activewear",
      "url": "https://www.underarmour.com/en-us/c/womens/clothing/",
      "description": "",
      "sources": [
        {
          "name": "Under Armour official site",
          "url": "https://www.underarmour.com/en-us/c/womens/clothing/"
        }
      ]
    },
    {
      "id": "girlfriend-collective",
      "name": "Girlfriend Collective",
      "segment": "Activewear",
      "url": "https://girlfriend.com/",
      "description": "",
      "sources": [
        {
          "name": "Girlfriend Collective official site",
          "url": "https://girlfriend.com/"
        }
      ]
    },
    {
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        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "saint-laurent",
      "name": "Saint Laurent",
      "segment": "Luxury",
      "url": "https://www.ysl.com/",
      "description": "",
      "sources": [
        {
          "name": "Saint Laurent official site",
          "url": "https://www.ysl.com/"
        }
      ],
      "heat": {
        "rank": 4,
        "change": -2,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "chloe",
      "name": "Chloé",
      "segment": "Luxury",
      "url": "https://www.chloe.com/",
      "description": "",
      "sources": [
        {
          "name": "Chloé official site",
          "url": "https://www.chloe.com/"
        }
      ],
      "heat": {
        "rank": 11,
        "change": 3,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "burberry",
      "name": "Burberry",
      "segment": "Luxury",
      "url": "https://us.burberry.com/l/womens-clothing/",
      "description": "",
      "sources": [
        {
          "name": "Burberry official site",
          "url": "https://us.burberry.com/l/womens-clothing/"
        }
      ],
      "heat": {
        "rank": 8,
        "change": 1,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    },
    {
      "id": "loewe",
      "name": "Loewe",
      "segment": "Luxury",
      "url": "https://www.loewe.com/",
      "description": "",
      "sources": [
        {
          "name": "Loewe official site",
          "url": "https://www.loewe.com/"
        }
      ],
      "heat": {
        "rank": 17,
        "change": -1,
        "period": "Q2 2026",
        "source": {
          "name": "The Lyst Index · Q2 2026",
          "url": "https://www.lyst.com/the-lyst-index/Q2-26/"
        }
      }
    }
  ],
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-premium-clothing-aov",
      "question": "How should a premium clothing brand read the AOV range?",
      "text": "Use the $64.07 median and the $28.81–$122.63 middle range as context for the wider Apparel & Fashion category. The upper quartile is a position in that distribution, not a separate luxury-clothing benchmark or a recommended price.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-premium-clothing-aov",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. How should a premium clothing brand read the AOV range? Use the $64.07 median and the $28.81–$122.63 middle range as context for the wider Apparel & Fashion category. The upper quartile is a position in that distribution, not a separate luxury-clothing benchmark or a recommended price. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-premium-clothing-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "In this industry",
      "id": "answer-womens-apparel-edition",
      "question": "Is Women's Apparel measured separately from all apparel?",
      "text": "Yes. Women's Apparel has its own research edition with an exact-subcategory aggregate. The Apparel & Fashion benchmark on this page includes the industry root and its subcategories; the two scopes are different.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-womens-apparel-edition",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. Is Women's Apparel measured separately from all apparel? Yes. Women's Apparel has its own research edition with an exact-subcategory aggregate. The Apparel & Fashion benchmark on this page includes the industry root and its subcategories; the two scopes are different.  Source: https://madgicx.com/labs/industries/apparel-fashion#subcategories Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-womens-apparel-edition",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#subcategories"
    },
    {
      "group": "In this industry",
      "id": "answer-clothing-items-per-order",
      "question": "Does apparel AOV tell me how many garments are in an order?",
      "text": "AOV measures monetary order value. The account AOV aggregate on this page does not include an items-per-order breakdown, so it cannot show whether a clothing basket contains one garment or several.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-clothing-items-per-order",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. Does apparel AOV tell me how many garments are in an order? AOV measures monetary order value. The account AOV aggregate on this page does not include an items-per-order breakdown, so it cannot show whether a clothing basket contains one garment or several. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-clothing-items-per-order",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Apparel & Fashion?",
      "text": "The median account AOV for Apparel & Fashion is $64.07 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-median-aov",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. What is the average order value benchmark for Apparel & Fashion? The median account AOV for Apparel & Fashion is $64.07 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Apparel & Fashion?",
      "text": "The middle 50% of account AOVs runs from $28.81 to $122.63 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-aov-range",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. What is the typical AOV range in Apparel & Fashion? The middle 50% of account AOVs runs from $28.81 to $122.63 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $28.81 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. What is the lower-quartile AOV? The 25th-percentile account AOV is $28.81 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $122.63 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. What is the upper-quartile AOV? The 75th-percentile account AOV is $122.63 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Apparel & Fashion classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. Which industry or subcategory does this benchmark cover? This benchmark covers Apparel & Fashion classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion#brands Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion#method Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-download-research",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion#answer-cite-research",
      "citation": "Madgicx Research & Labs. Apparel & Fashion. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/apparel-fashion#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion#reuse"
    }
  ]
}