{
  "name": "Farm Machinery & Equipment",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "farm-machinery-equipment",
  "kind": "subcategory",
  "parent_slug": "agriculture-farming",
  "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "farm-machinery-equipment",
    "parent_slug": "agriculture-farming",
    "cohort_scope": "exact_child",
    "median_aov_usd": 55.87,
    "p25_aov_usd": 32.27,
    "p75_aov_usd": 114.37,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:18.004506+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Farm Machinery & Equipment account AOV: median $55.87; middle 50% $32.27–$114.37. Snapshot read 2026-10-11T14:06:18.004506+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-caa2-farm-machinery-equipment-1",
      "question": "Why is an implement listing more than a tractor photo?",
      "text": "John Deere documents Section Control as a function requiring a compatible machine or implement control unit. An equipment ad should identify the actual implement and supported configuration, not imply a feature from a tractor image alone.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-caa2-farm-machinery-equipment-1",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. Why is an implement listing more than a tractor photo? John Deere documents Section Control as a function requiring a compatible machine or implement control unit. An equipment ad should identify the actual implement and supported configuration, not imply a feature from a tractor image alone.  Source: https://displaysimulator.deere.com/onscreen_help/4640/current/en/section_control/section_control.htm Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-caa2-farm-machinery-equipment-1",
      "source_url": "https://displaysimulator.deere.com/onscreen_help/4640/current/en/section_control/section_control.htm"
    },
    {
      "group": "In this category",
      "id": "answer-caa2-farm-machinery-equipment-2",
      "question": "What must be qualified in a control-feature claim?",
      "text": "The manufacturer lists a display activation, positioning receiver and compatible control unit for its Section Control setup. Creative can name those dependencies and link to model-specific details without promising universal compatibility.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-caa2-farm-machinery-equipment-2",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. What must be qualified in a control-feature claim? The manufacturer lists a display activation, positioning receiver and compatible control unit for its Section Control setup. Creative can name those dependencies and link to model-specific details without promising universal compatibility.  Source: https://displaysimulator.deere.com/onscreen_help/4640/current/en/section_control/section_control.htm Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-caa2-farm-machinery-equipment-2",
      "source_url": "https://displaysimulator.deere.com/onscreen_help/4640/current/en/section_control/section_control.htm"
    },
    {
      "group": "In this category",
      "id": "answer-caa2-farm-machinery-equipment-3",
      "question": "How can a section-control demonstration stay factual?",
      "text": "John Deere says the function switches machine or implement sections to manage overlap. Show the named function and interface state, without converting that description into a quantified input-saving promise.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-caa2-farm-machinery-equipment-3",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. How can a section-control demonstration stay factual? John Deere says the function switches machine or implement sections to manage overlap. Show the named function and interface state, without converting that description into a quantified input-saving promise.  Source: https://displaysimulator.deere.com/onscreen_help/4640/current/en/section_control/section_control.htm Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-caa2-farm-machinery-equipment-3",
      "source_url": "https://displaysimulator.deere.com/onscreen_help/4640/current/en/section_control/section_control.htm"
    },
    {
      "group": "In this category",
      "id": "answer-caa2-farm-machinery-equipment-4",
      "question": "Why separate model availability from a product category?",
      "text": "The manufacturer publishes a compatibility list for planters, sprayers and other implement types. A buyer-facing page should point to the exact compatible model or dealer check; a broad machinery category does not prove fit.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-caa2-farm-machinery-equipment-4",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. Why separate model availability from a product category? The manufacturer publishes a compatibility list for planters, sprayers and other implement types. A buyer-facing page should point to the exact compatible model or dealer check; a broad machinery category does not prove fit.  Source: https://displaysimulator.deere.com/onscreen_help/4640/current/en/section_control/section_control.htm Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-caa2-farm-machinery-equipment-4",
      "source_url": "https://displaysimulator.deere.com/onscreen_help/4640/current/en/section_control/section_control.htm"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Farm Machinery & Equipment?",
      "text": "The median account AOV for Farm Machinery & Equipment is $55.87 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-median-aov",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. What is the average order value benchmark for Farm Machinery & Equipment? The median account AOV for Farm Machinery & Equipment is $55.87 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Farm Machinery & Equipment?",
      "text": "The middle 50% of account AOVs runs from $32.27 to $114.37 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-aov-range",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. What is the typical AOV range in Farm Machinery & Equipment? The middle 50% of account AOVs runs from $32.27 to $114.37 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $32.27 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. What is the lower-quartile AOV? The 25th-percentile account AOV is $32.27 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $114.37 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. What is the upper-quartile AOV? The 75th-percentile account AOV is $114.37 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Farm Machinery & Equipment classifications under Agriculture & Farming. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. Which industry or subcategory does this benchmark cover? This benchmark covers exact Farm Machinery & Equipment classifications under Agriculture & Farming. It excludes the parent industry and sibling subcategories. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-download-research",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#reuse Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-cite-research",
      "citation": "Madgicx Research & Labs. Farm Machinery & Equipment. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#reuse Answer: https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming/farm-machinery-equipment#reuse"
    }
  ]
}