{
  "name": "Agriculture & Farming",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "agriculture-farming",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/agriculture-farming",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "agriculture-farming",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 54.03,
    "p25_aov_usd": 31.64,
    "p75_aov_usd": 117.55,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:18.004506+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Agriculture & Farming account AOV: median $54.03; middle 50% $31.64–$117.55. Snapshot read 2026-10-11T14:06:18.004506+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/agriculture-farming#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-agri-precision-package",
      "question": "What should an ad for a precision-agriculture upgrade identify as included?",
      "text": "John Deere’s Precision Essentials package describes core display, receiver and connectivity hardware. That makes the hardware package a different offer from every available application or later upgrade. List included components and the relevant software or subscription requirements separately, with a destination for the actual advertised configuration.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-agri-precision-package",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. What should an ad for a precision-agriculture upgrade identify as included? John Deere’s Precision Essentials package describes core display, receiver and connectivity hardware. That makes the hardware package a different offer from every available application or later upgrade. List included components and the relevant software or subscription requirements separately, with a destination for the actual advertised configuration.  Source: https://www.deere.com/en-us/products-solutions/technology-solutions/precision-ag-technology/precision-essentials Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-agri-precision-package",
      "source_url": "https://www.deere.com/en-us/products-solutions/technology-solutions/precision-ag-technology/precision-essentials"
    },
    {
      "group": "In this industry",
      "id": "answer-agri-mixed-fleet",
      "question": "Can precision-upgrade creative speak to farms with older or mixed-brand machines?",
      "text": "John Deere describes Precision Essentials upgrades for eligible older equipment and some non-Deere machines. Compatibility still needs checking for the exact machine and kit. Use a supported machine example and a fit-check route; a mixed-fleet use case does not mean that every model accepts the same upgrade.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-agri-mixed-fleet",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. Can precision-upgrade creative speak to farms with older or mixed-brand machines? John Deere describes Precision Essentials upgrades for eligible older equipment and some non-Deere machines. Compatibility still needs checking for the exact machine and kit. Use a supported machine example and a fit-check route; a mixed-fleet use case does not mean that every model accepts the same upgrade.  Source: https://www.deere.com/en-us/products-solutions/technology-solutions/precision-upgrades/precision-essentials Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-agri-mixed-fleet",
      "source_url": "https://www.deere.com/en-us/products-solutions/technology-solutions/precision-upgrades/precision-essentials"
    },
    {
      "group": "In this industry",
      "id": "answer-agri-list-delivered",
      "question": "Why can a configured tractor price differ from the delivered purchase value?",
      "text": "John Deere’s configurator distinguishes manufacturer list prices from taxes, freight, setup, delivery and dealer charges. Compare a configuration with the final quoted scope before treating its displayed price as purchase value. The source’s US pricing terms also should not be generalized to other markets.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-agri-list-delivered",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. Why can a configured tractor price differ from the delivered purchase value? John Deere’s configurator distinguishes manufacturer list prices from taxes, freight, setup, delivery and dealer charges. Compare a configuration with the final quoted scope before treating its displayed price as purchase value. The source’s US pricing terms also should not be generalized to other markets.  Source: https://configurator.deere.com/ Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-agri-list-delivered",
      "source_url": "https://configurator.deere.com/"
    },
    {
      "group": "In this industry",
      "id": "answer-agri-irrigation-application",
      "question": "What makes an irrigation-product ad specific enough for a farm buyer?",
      "text": "Rain Bird's agricultural catalog pairs dripline products with crop applications and operating requirements, including filtration. Show the relevant crop and system role, then explain the required installation context. A component sale differs from a complete irrigation project, and neither establishes a measured water-saving result.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-agri-irrigation-application",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. What makes an irrigation-product ad specific enough for a farm buyer? Rain Bird's agricultural catalog pairs dripline products with crop applications and operating requirements, including filtration. Show the relevant crop and system role, then explain the required installation context. A component sale differs from a complete irrigation project, and neither establishes a measured water-saving result.  Source: https://www.rainbird.com/sites/default/files/media/documents/2026-05/rain_bird_agriculture_usa_catalog_-_may_2026.pdf Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-agri-irrigation-application",
      "source_url": "https://www.rainbird.com/sites/default/files/media/documents/2026-05/rain_bird_agriculture_usa_catalog_-_may_2026.pdf"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Agriculture & Farming?",
      "text": "The median account AOV for Agriculture & Farming is $54.03 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-median-aov",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. What is the average order value benchmark for Agriculture & Farming? The median account AOV for Agriculture & Farming is $54.03 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Agriculture & Farming?",
      "text": "The middle 50% of account AOVs runs from $31.64 to $117.55 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-aov-range",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. What is the typical AOV range in Agriculture & Farming? The middle 50% of account AOVs runs from $31.64 to $117.55 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $31.64 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. What is the lower-quartile AOV? The 25th-percentile account AOV is $31.64 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $117.55 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. What is the upper-quartile AOV? The 75th-percentile account AOV is $117.55 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Agriculture & Farming classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. Which industry or subcategory does this benchmark cover? This benchmark covers Agriculture & Farming classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/agriculture-farming#benchmark Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-download-research",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/agriculture-farming#reuse Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/agriculture-farming#answer-cite-research",
      "citation": "Madgicx Research & Labs. Agriculture & Farming. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/agriculture-farming#reuse Answer: https://madgicx.com/labs/industries/agriculture-farming#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/agriculture-farming#reuse"
    }
  ]
}