# Payroll Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate No publishable AOV benchmark. - Status: unavailable_insufficient_cohort - Scope: The exact category cohort does not support a publishable AOV aggregate. - Status reviewed: 2026-10-11T14:06:10.912915+00:00 - Period: No publishable aggregate; underlying reporting period not supplied Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### What tasks can a full-service payroll offer name? ADP describes paying employees and contractors, calculating payroll taxes, filing and payment services, and expert access. State the applicable plan's scope rather than promise that every employer obligation is handled. A sales inquiry, payroll run and service payment are different actions; this edition does not publish an AOV benchmark for payroll services. [Source](https://www.adp.com/what-we-offer/payroll/payroll-for-1-49-employees.aspx?demoform=yes) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-1) Citation: Madgicx Research & Labs. Payroll Services. What tasks can a full-service payroll offer name? ADP describes paying employees and contractors, calculating payroll taxes, filing and payment services, and expert access. State the applicable plan's scope rather than promise that every employer obligation is handled. A sales inquiry, payroll run and service payment are different actions; this edition does not publish an AOV benchmark for payroll services. Source: https://www.adp.com/what-we-offer/payroll/payroll-for-1-49-employees.aspx?demoform=yes Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-1 ### Is time tracking itself a completed payroll run? Paychex describes syncing hours with payroll and flagging issues such as missing approvals before payroll runs. Show the handoff between time capture, approval and payroll processing. These are different workflow stages; integration does not prove accurate wages, faster processing or a paid payroll-service purchase. [Source](https://www.paychex.com/time-attendance) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-2) Citation: Madgicx Research & Labs. Payroll Services. Is time tracking itself a completed payroll run? Paychex describes syncing hours with payroll and flagging issues such as missing approvals before payroll runs. Show the handoff between time capture, approval and payroll processing. These are different workflow stages; integration does not prove accurate wages, faster processing or a paid payroll-service purchase. Source: https://www.paychex.com/time-attendance Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-2 ### Can contractor payments be offered without employee payroll? Gusto says US contractors can be onboarded and paid even when employee payroll is not run through Gusto. Name the contractor-payment offer rather than imply that contractor and employee arrangements are interchangeable. This is a platform service distinction, not worker-classification advice; setup and completed payments are different stages. [Source](https://support.gusto.com/article/100739998100000/add-and-pay-us-contractors-in-gusto-for-admins) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-3) Citation: Madgicx Research & Labs. Payroll Services. Can contractor payments be offered without employee payroll? Gusto says US contractors can be onboarded and paid even when employee payroll is not run through Gusto. Name the contractor-payment offer rather than imply that contractor and employee arrangements are interchangeable. This is a platform service distinction, not worker-classification advice; setup and completed payments are different stages. Source: https://support.gusto.com/article/100739998100000/add-and-pay-us-contractors-in-gusto-for-admins Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-3 ### Is global payroll through owned entities the same as an employer-of-record offer? Rippling distinguishes payroll through a company's own entities from its employer-of-record service where the client lacks an entity. Show which service is advertised without giving a legal recommendation or promising compliance in every country. Employee salary totals and the provider's service revenue remain different; no measured global payroll ACV is established. [Source](https://www.rippling.com/products/global/global-payroll-and-hiring) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-4) Citation: Madgicx Research & Labs. Payroll Services. Is global payroll through owned entities the same as an employer-of-record offer? Rippling distinguishes payroll through a company's own entities from its employer-of-record service where the client lacks an entity. Show which service is advertised without giving a legal recommendation or promising compliance in every country. Employee salary totals and the provider's service revenue remain different; no measured global payroll ACV is established. Source: https://www.rippling.com/products/global/global-payroll-and-hiring Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-4 ### Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. [Source](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-benchmark-status) Citation: Madgicx Research & Labs. Payroll Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-download-research) Citation: Madgicx Research & Labs. Payroll Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-download-research ### How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. [Source](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-cite-research) Citation: Madgicx Research & Labs. Payroll Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution. Source: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-cite-research