{
  "name": "Payroll Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "payroll-services",
  "kind": "subcategory",
  "parent_slug": "accounting-tax-services",
  "url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "payroll-services",
    "parent_slug": "accounting-tax-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:10.912915+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Payroll Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:06:10.912915+00:00. https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-caa-payroll-services-1",
      "question": "What tasks can a full-service payroll offer name?",
      "text": "ADP describes paying employees and contractors, calculating payroll taxes, filing and payment services, and expert access. State the applicable plan's scope rather than promise that every employer obligation is handled. A sales inquiry, payroll run and service payment are different actions; this edition does not publish an AOV benchmark for payroll services.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-1",
      "citation": "Madgicx Research & Labs. Payroll Services. What tasks can a full-service payroll offer name? ADP describes paying employees and contractors, calculating payroll taxes, filing and payment services, and expert access. State the applicable plan's scope rather than promise that every employer obligation is handled. A sales inquiry, payroll run and service payment are different actions; this edition does not publish an AOV benchmark for payroll services.  Source: https://www.adp.com/what-we-offer/payroll/payroll-for-1-49-employees.aspx?demoform=yes Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-1",
      "source_url": "https://www.adp.com/what-we-offer/payroll/payroll-for-1-49-employees.aspx?demoform=yes"
    },
    {
      "group": "In this category",
      "id": "answer-caa-payroll-services-2",
      "question": "Is time tracking itself a completed payroll run?",
      "text": "Paychex describes syncing hours with payroll and flagging issues such as missing approvals before payroll runs. Show the handoff between time capture, approval and payroll processing. These are different workflow stages; integration does not prove accurate wages, faster processing or a paid payroll-service purchase.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-2",
      "citation": "Madgicx Research & Labs. Payroll Services. Is time tracking itself a completed payroll run? Paychex describes syncing hours with payroll and flagging issues such as missing approvals before payroll runs. Show the handoff between time capture, approval and payroll processing. These are different workflow stages; integration does not prove accurate wages, faster processing or a paid payroll-service purchase.  Source: https://www.paychex.com/time-attendance Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-2",
      "source_url": "https://www.paychex.com/time-attendance"
    },
    {
      "group": "In this category",
      "id": "answer-caa-payroll-services-3",
      "question": "Can contractor payments be offered without employee payroll?",
      "text": "Gusto says US contractors can be onboarded and paid even when employee payroll is not run through Gusto. Name the contractor-payment offer rather than imply that contractor and employee arrangements are interchangeable. This is a platform service distinction, not worker-classification advice; setup and completed payments are different stages.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-3",
      "citation": "Madgicx Research & Labs. Payroll Services. Can contractor payments be offered without employee payroll? Gusto says US contractors can be onboarded and paid even when employee payroll is not run through Gusto. Name the contractor-payment offer rather than imply that contractor and employee arrangements are interchangeable. This is a platform service distinction, not worker-classification advice; setup and completed payments are different stages.  Source: https://support.gusto.com/article/100739998100000/add-and-pay-us-contractors-in-gusto-for-admins Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-3",
      "source_url": "https://support.gusto.com/article/100739998100000/add-and-pay-us-contractors-in-gusto-for-admins"
    },
    {
      "group": "In this category",
      "id": "answer-caa-payroll-services-4",
      "question": "Is global payroll through owned entities the same as an employer-of-record offer?",
      "text": "Rippling distinguishes payroll through a company's own entities from its employer-of-record service where the client lacks an entity. Show which service is advertised without giving a legal recommendation or promising compliance in every country. Employee salary totals and the provider's service revenue remain different; no measured global payroll ACV is established.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-4",
      "citation": "Madgicx Research & Labs. Payroll Services. Is global payroll through owned entities the same as an employer-of-record offer? Rippling distinguishes payroll through a company's own entities from its employer-of-record service where the client lacks an entity. Show which service is advertised without giving a legal recommendation or promising compliance in every country. Employee salary totals and the provider's service revenue remain different; no measured global payroll ACV is established.  Source: https://www.rippling.com/products/global/global-payroll-and-hiring Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-4",
      "source_url": "https://www.rippling.com/products/global/global-payroll-and-hiring"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Payroll Services. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Payroll Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Payroll Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse"
    }
  ]
}