{
  "name": "Accounting & Tax Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "accounting-tax-services",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/accounting-tax-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "accounting-tax-services",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 57.85,
    "p25_aov_usd": 27.59,
    "p75_aov_usd": 236.8,
    "metric_window": null,
    "scope_label": "Equal-weight account aggregate · Reporting period not supplied",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:06:10.912915+00:00",
    "period_label": "Dated snapshot · underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Accounting & Tax Services account AOV: median $57.85; middle 50% $27.59–$236.80. Snapshot read 2026-10-11T14:06:10.912915+00:00; underlying reporting period not supplied. https://madgicx.com/labs/industries/accounting-tax-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-account-cleanup-monthly",
      "question": "Which reports should a bookkeeping-cleanup offer specify?",
      "text": "Intuit Expert Cleanup names profit and loss, balance sheet, trial balance and general ledger reports, with document review and a report walkthrough. Specify the period and outputs included in a cleanup engagement. Those deliverables describe the work purchased; they do not establish ongoing bookkeeping coverage for later periods.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-account-cleanup-monthly",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. Which reports should a bookkeeping-cleanup offer specify? Intuit Expert Cleanup names profit and loss, balance sheet, trial balance and general ledger reports, with document review and a report walkthrough. Specify the period and outputs included in a cleanup engagement. Those deliverables describe the work purchased; they do not establish ongoing bookkeeping coverage for later periods.  Source: https://quickbooks.intuit.com/experts/expert-cleanup/ Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-account-cleanup-monthly",
      "source_url": "https://quickbooks.intuit.com/experts/expert-cleanup/"
    },
    {
      "group": "In this industry",
      "id": "answer-account-tax-assist-full",
      "question": "Should self-prepared online filing and pro-prepared filing share one offer?",
      "text": "H&R Block distinguishes self-prepared online filing with available expert help from virtual preparation by a tax professional. In the virtual route, the professional prepares the return and the client reviews it. Say who prepares the return and what help is included, then send buyers to the matching service.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-account-tax-assist-full",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. Should self-prepared online filing and pro-prepared filing share one offer? H&R Block distinguishes self-prepared online filing with available expert help from virtual preparation by a tax professional. In the virtual route, the professional prepares the return and the client reviews it. Say who prepares the return and what help is included, then send buyers to the matching service.  Source: https://www.hrblock.com/tax-offices/virtual-tax-preparation/ Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-account-tax-assist-full",
      "source_url": "https://www.hrblock.com/tax-offices/virtual-tax-preparation/"
    },
    {
      "group": "In this industry",
      "id": "answer-account-document-review",
      "question": "What can a tax-service ad explain about the work after signup?",
      "text": "H&R Block’s virtual process starts with questions and document upload, then professional preparation and client review. Show that workflow and its document checklist instead of implying that a short enquiry completes a return. Track signup, document readiness and approved work as separate business stages.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-account-document-review",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. What can a tax-service ad explain about the work after signup? H&R Block’s virtual process starts with questions and document upload, then professional preparation and client review. Show that workflow and its document checklist instead of implying that a short enquiry completes a return. Track signup, document readiness and approved work as separate business stages.  Source: https://www.hrblock.com/tax-offices/virtual-tax-preparation/ Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-account-document-review",
      "source_url": "https://www.hrblock.com/tax-offices/virtual-tax-preparation/"
    },
    {
      "group": "In this industry",
      "id": "answer-account-tax-fee-refund",
      "question": "Does a starting tax-preparation fee equal the client's refund or final fee?",
      "text": "H&R Block’s virtual offer presents a starting preparation fee and a separate state-fee qualification. The service fee, any additional work and the client’s tax outcome are different amounts. Keep purchase-value comparisons tied to the service sold; a refund or tax liability is not the provider’s order value.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-account-tax-fee-refund",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. Does a starting tax-preparation fee equal the client's refund or final fee? H&R Block’s virtual offer presents a starting preparation fee and a separate state-fee qualification. The service fee, any additional work and the client’s tax outcome are different amounts. Keep purchase-value comparisons tied to the service sold; a refund or tax liability is not the provider’s order value.  Source: https://www.hrblock.com/tax-offices/virtual-tax-preparation/ Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-account-tax-fee-refund",
      "source_url": "https://www.hrblock.com/tax-offices/virtual-tax-preparation/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Accounting & Tax Services?",
      "text": "The median account AOV for Accounting & Tax Services is $57.85 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. What is the average order value benchmark for Accounting & Tax Services? The median account AOV for Accounting & Tax Services is $57.85 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Accounting & Tax Services?",
      "text": "The middle 50% of account AOVs runs from $27.59 to $236.80 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. What is the typical AOV range in Accounting & Tax Services? The middle 50% of account AOVs runs from $27.59 to $236.80 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $27.59 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $27.59 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $236.80 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $236.80 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "How is account AOV calculated for this benchmark?",
      "text": "Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. How is account AOV calculated for this benchmark? Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "What dates does this AOV benchmark cover?",
      "text": "The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. What dates does this AOV benchmark cover? The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Accounting & Tax Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. Which industry or subcategory does this benchmark cover? This benchmark covers Accounting & Tax Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/accounting-tax-services#reuse Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/accounting-tax-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Accounting & Tax Services. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/accounting-tax-services#reuse Answer: https://madgicx.com/labs/industries/accounting-tax-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/accounting-tax-services#reuse"
    }
  ]
}